Usefulness, enjoyment, and self‐image congruence: the adoption of e‐book readers C Antón, C Camarero, J Rodríguez Psychology & Marketing 30 (4), 372-384, 2013 | 176 | 2013 |
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero International Journal of Research in Marketing 28 (2), 145-154, 2011 | 166 | 2011 |
Order, positioning, scope and outcomes of market entry J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Industrial marketing management 37 (2), 154-166, 2008 | 89 | 2008 |
Technological and ethical antecedents of e-book piracy and price acceptance: Evidence from the Spanish case C Camarero, C Antón, J Rodríguez The Electronic Library 32 (4), 542-566, 2014 | 65 | 2014 |
An exploratory study of online forums as a collaborative learning tool C Camarero, J Rodríguez, R San José Online Information Review 36 (4), 568-586, 2012 | 55 | 2012 |
A comparison of the learning effectiveness of live cases and classroom projects. C Camarero, J Rodriguez, R San José International Journal of Management Education (Oxford Brookes University) 8 (3), 2010 | 55 | 2010 |
Order and scale of market entry, firm resources, and performance J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero European Journal of Marketing 41 (5/6), 590-607, 2007 | 43 | 2007 |
Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure M Redondo-Carretero, C Camarero-Izquierdo, A Gutiérrez-Arranz, ... Journal of Cultural Economics 41, 155-172, 2017 | 40 | 2017 |
How market entry order mediates the influence of firm resources on new product performance J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Journal of Engineering and Technology Management 29 (2), 241-264, 2012 | 32 | 2012 |
En busca de los evangelizadores digitales: Por qué las empresas deben identificar y cuidar a los usuarios más activos de los espacios de opiniones online R San José-Cabezudo, C Camarero-Izquierdo, J Rodríguez-Pinto Universia Business Review, 14-31, 2012 | 27* | 2012 |
Pleasure in the use of new technologies: the case of e-book readers C Antón, C Camarero, J Rodríguez Online Information Review 41 (2), 219-234, 2017 | 26 | 2017 |
The persuasion context and results in online opinion seeking: Effects of message and source—The moderating role of network managers RSJ Cabezudo, CC Izquierdo, JR Pinto Cyberpsychology, Behavior, and Social Networking 16 (11), 828-835, 2013 | 21 | 2013 |
El papel moderador del tipo de consumidor en el proceso de generación de compromiso S San Martín, MC Camarero, J Rodríguez Cuadernos de Economía y Dirección de la Empresa, 113-138, 2006 | 20 | 2006 |
Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation V Temprano-Garcia, AI Rodríguez-Escudero, J Rodriguez-Pinto Journal of Brand Management 27 (2), 211-226, 2020 | 8 | 2020 |
Latent communities of digital publications: The role of editors, followers, and advertisers C Camarero, J Rodríguez-Pinto, R San José-Cabezudo Telematics and Informatics, 2018 | 8 | 2018 |
Benefits from the standardisation of the complaint management system C S.Phabmixay, AI Rodríguez-Escudero, J Rodríguez-Pinto Total Quality Management & Business Excellence, 2019 | 7 | 2019 |
Organizational antecedents to designing a comprehensive complaint management system CS Phabmixay, AI Rodríguez-Escudero, J Rodríguez-Pinto Journal of Management & Organization 27 (3), 481-506, 2021 | 6 | 2021 |
Novedad, calidad, velocidad y orden de entrada en el mercado. Sinergias y trade-offs en el lanzamiento de nuevos productos JR Pinto, P Carbonell, CA Martín Revista Española de Investigación de Marketing ESIC 17 (2), 53-78, 2013 | 6 | 2013 |
La estrategia empresarial de entrada en el mercado. Determinantes, dimensiones y resultados J Rodríguez-Pinto Tesis Doctoral. Valladolid, España: Universidad de Valladolid, 2008 | 6 | 2008 |
Brand deletion implementation: The effect on performance of context and process factors V Temprano-García, AI Rodríguez-Escudero, J Rodríguez-Pinto European Management Journal 39 (1), 147-161, 2021 | 5 | 2021 |