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Javier Rodríguez Pinto
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Usefulness, enjoyment, and self‐image congruence: the adoption of e‐book readers
C Antón, C Camarero, J Rodríguez
Psychology & Marketing 30 (4), 372-384, 2013
1762013
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero
International Journal of Research in Marketing 28 (2), 145-154, 2011
1662011
Order, positioning, scope and outcomes of market entry
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Industrial marketing management 37 (2), 154-166, 2008
882008
Technological and ethical antecedents of e-book piracy and price acceptance: Evidence from the Spanish case
C Camarero, C Antón, J Rodríguez
The Electronic Library 32 (4), 542-566, 2014
642014
An exploratory study of online forums as a collaborative learning tool
C Camarero, J Rodríguez, R San José
Online Information Review 36 (4), 568-586, 2012
552012
A comparison of the learning effectiveness of live cases and classroom projects.
C Camarero, J Rodriguez, R San José
International Journal of Management Education (Oxford Brookes University) 8 (3), 2010
532010
Order and scale of market entry, firm resources, and performance
J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero
European Journal of Marketing 41 (5/6), 590-607, 2007
432007
Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure
M Redondo-Carretero, C Camarero-Izquierdo, A Gutiérrez-Arranz, ...
Journal of Cultural Economics 41, 155-172, 2017
402017
How market entry order mediates the influence of firm resources on new product performance
J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán
Journal of Engineering and Technology Management 29 (2), 241-264, 2012
322012
En busca de los evangelizadores digitales: Por qué las empresas deben identificar y cuidar a los usuarios más activos de los espacios de opiniones online
R San José-Cabezudo, C Camarero-Izquierdo, J Rodríguez-Pinto
Universia Business Review, 14-31, 2012
27*2012
Pleasure in the use of new technologies: the case of e-book readers
C Antón, C Camarero, J Rodríguez
Online Information Review 41 (2), 219-234, 2017
252017
The persuasion context and results in online opinion seeking: Effects of message and source—The moderating role of network managers
RSJ Cabezudo, CC Izquierdo, JR Pinto
Cyberpsychology, Behavior, and Social Networking 16 (11), 828-835, 2013
212013
El papel moderador del tipo de consumidor en el proceso de generación de compromiso
S San Martín, MC Camarero, J Rodríguez
Cuadernos de Economía y Dirección de la Empresa, 113-138, 2006
202006
Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation
V Temprano-Garcia, AI Rodríguez-Escudero, J Rodriguez-Pinto
Journal of Brand Management 27 (2), 211-226, 2020
82020
Latent communities of digital publications: The role of editors, followers, and advertisers
C Camarero, J Rodríguez-Pinto, R San José-Cabezudo
Telematics and Informatics, 2018
82018
Benefits from the standardisation of the complaint management system
C S.Phabmixay, AI Rodríguez-Escudero, J Rodríguez-Pinto
Total Quality Management & Business Excellence, 2019
72019
Novedad, calidad, velocidad y orden de entrada en el mercado. Sinergias y trade-offs en el lanzamiento de nuevos productos
JR Pinto, P Carbonell, CA Martín
Revista Española de Investigación de Marketing ESIC 17 (2), 53-78, 2013
62013
La estrategia empresarial de entrada en el mercado. Determinantes, dimensiones y resultados
J Rodríguez-Pinto
Tesis Doctoral. Valladolid, España: Universidad de Valladolid, 2008
62008
Organizational antecedents to designing a comprehensive complaint management system
CS Phabmixay, AI Rodríguez-Escudero, J Rodríguez-Pinto
Journal of Management & Organization 27 (3), 481-506, 2021
52021
Brand deletion implementation: The effect on performance of context and process factors
V Temprano-García, AI Rodríguez-Escudero, J Rodríguez-Pinto
European Management Journal 39 (1), 147-161, 2021
52021
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