Are you talking to me? Generation X, Y, Z responses to mobile advertising O Roth-Cohen, H Rosenberg, S Lissitsa Convergence 28 (3), 761-780, 2022 | 37 | 2022 |
Going undercover: Online domestic tourism marketing communication in closed and open Facebook groups O Roth-Cohen, T Lahav Journal of Vacation Marketing 25 (3), 349-362, 2019 | 37 | 2019 |
A decade of social media in public relations research: A systematic review of published articles in 2010–2020 O Roth-Cohen, R Avidar Public relations review 48 (1), 102154, 2022 | 25 | 2022 |
The changing blogosphere and its impact on public relations practice and professional ethics: The Israeli case T Lahav, O Roth-Cohen Public Relations Review 42 (5), 929-931, 2016 | 24 | 2016 |
Cruising to nowhere: Covid-19 crisis discourse in cruise tourism Facebook groups O Roth-Cohen, T Lahav Current Issues in Tourism 25 (9), 1509-1525, 2022 | 21 | 2022 |
Viral feminism:# MeToo networked expressions in feminist Facebook groups O Roth-Cohen Feminist Media Studies 22 (7), 1695-1711, 2022 | 18 | 2022 |
The mediated role of credibility on information sources and patient awareness toward patient rights O Roth-Cohen, S Levy, A Zigdon International Journal of Environmental Research and Public Health 18 (16), 8628, 2021 | 11 | 2021 |
# MeToo empowerment through media: a new multiple model for predicting attitudes toward media campaigns O Roth-Cohen, V Ne'eman-Haviv, H Bonny-Noach International Journal of Communication 13, 17, 2019 | 11 | 2019 |
‘The winner takes it all’: Values and benefits of Israeli sports gambling advertisements O Roth-Cohen, I Tamir The International Journal of the History of Sport 34 (7-8), 639-655, 2017 | 10 | 2017 |
The importance of spiritual consumption, religious expression and subjective well-being among Christians in the US during COVID-19 O Roth-Cohen, S Muralidharan, C La Ferle Journal of religion and health 61 (2), 1719-1733, 2022 | 8 | 2022 |
Gender roles in online advertising O Roth-Cohen, HS Kanevska, M Eisend Journal of Gender Studies 32 (2), 186-200, 2023 | 6 | 2023 |
The German (Fifth) Aliyah and the development of Israel’s advertising industry O Roth-Cohen, Y Limor Israel Studies Review 32 (2), 126-145, 2017 | 6 | 2017 |
“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts S Muralidharan, C La Ferle, O Roth-Cohen International Journal of Advertising 43 (1), 125-148, 2024 | 5 | 2024 |
Considering the Subjective Well-Being of Israeli Jews during the COVID-19 Pandemic: Messaging Insights from Religiosity and Spirituality as Coping Mechanisms S Muralidharan, O Roth-Cohen, C LaFerle International Journal of Environmental Research and Public Health 19 (19), 12010, 2022 | 4 | 2022 |
Advertising and public relations in Israel: an integrated historiography approach O Roth-Cohen, C Magen Israel Affairs 23 (4), 690-714, 2017 | 4 | 2017 |
From Art to Industry: Milestones in the Evolution of the Israeli Advertising Industry O Roth-Cohen, Y Limor Media Frames 14, 58-86, 2015 | 4 | 2015 |
Exploring the differential effects of religious and spiritual cues in online advertising: a study of us christians and the nonreligious during COVID-19 C La Ferle, S Muralidharan, O Roth-Cohen Journal of Advertising 51 (1), 95-106, 2022 | 2 | 2022 |
The advertising industry as a dynamic environment: The Israeli case O Roth-Cohen, Y Limor Israel Affairs 24 (5), 907-929, 2018 | 2 | 2018 |
The Advertising Industry as a Dynamic Environment: The Historiography of the Israeli Advertising Industry O Roth-Cohen, Y Limor American Academy of Advertising. Conference. Proceedings (Online), 38, 2017 | 2 | 2017 |
The Digitalization of Religion: Smartphone Use and Subjective Well‐Being during COVID‐19 S Muralidharan, C La Ferle, O Roth‐Cohen Journal for the scientific study of religion 62 (1), 144-163, 2023 | 1 | 2023 |