Dirección de productos y marcas AI Jiménez Zarco, H Calderón García, E Delgado Ballester, ... Editorial UOC. isbn: 84-9788-031-5, 2004 | 322* | 2004 |
Antecedents and consequences of market orientation in public organisations A Cervera Taulet, A Mollá Descals, M Sánchez Pérez European Journal of Marketing 35 (11/12), 1259-1288, 2001 | 320 | 2001 |
Effects of service quality dimensions on behavioural purchase intentions M Sánchez-Pérez, JC Gázquez-Abad, GM Marín-Carrillo, ... Managing Service Quality: An International Journal 17 (2), 134-151, 2007 | 316 | 2007 |
Inter‐organizational governance, learning and performance in supply chains M Hernández‐Espallardo, A Rodríguez‐Orejuela, M Sánchez‐Pérez Supply Chain Management: An International Journal 15 (2), 101-114, 2010 | 270 | 2010 |
Exploitation-and exploration-based innovations: The role of knowledge in inter-firm relationships with distributors M Hernández-Espallardo, M Sánchez-Pérez, C Segovia-López Technovation 31 (5-6), 203-215, 2011 | 231 | 2011 |
Encuentro de servicio, valor percibido y satisfacción del cliente en la relación entre empresas I Gil Saura, M Sánchez Pérez, G Berenguer Contrí, M González-Gallarza Cuadernos de Estudios Empresariales, 47-72, 2005 | 190 | 2005 |
Validez y fiabilidad de escalas M Sánchez, FJ Sarabia Metodología para la investigación en marketing y dirección de empresas 2 (3 …, 1999 | 185 | 1999 |
Casos de marketing y estrategia M Sánchez Pérez, JC Gázquez Abad, MB Marín Carrillo, ... Editorial UOC, 2006 | 100* | 2006 |
Nurturing employee market knowledge absorptive capacity through unified internal communication and integrated information technology D Jiménez-Castillo, M Sánchez-Pérez Information & Management 50 (2-3), 76-86, 2013 | 88 | 2013 |
Estatus del marketing de relaciones M Sánchez Pérez, A Mollá Descals, I Gil Saura Revista Europea de Dirección y Economía de la Empresa 9 (3), 47-64, 2000 | 81 | 2000 |
Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data JC Gázquez‐Abad, M Sánchez‐Pérez Agribusiness: An International Journal 25 (1), 36-55, 2009 | 79 | 2009 |
The impact of the COVID-19 health crisis on tourist evaluation and behavioural intentions in Spain: Implications for market segmentation analysis M Sánchez-Pérez, E Terán-Yépez, MB Marín-Carrillo, GM Marín-Carrillo, ... Current Issues in Tourism 24 (7), 919-933, 2021 | 74 | 2021 |
Retail-consumer commitment and market segmentation MA Iniesta, M Sánchez The International Review of Retail, Distribution and Consumer Research 12 (3 …, 2002 | 73 | 2002 |
Tendencias y desarrollos recientes enmétodos de investigación y análisis de datos en dirección de empresas JJ Céspedes Lorente, M Sánchez Pérez Revista Europea de Dirección y Economía de la Empresa 5 (3), 23-40, 1996 | 72 | 1996 |
¿Cómo compiten las pymes en los mercados internacionales? Análisis de un clúster local con vocación exportadora AM Estrella-Ramón, D Jiménez-Castillo, JL Ruiz-Real, M Sánchez-Pérez Investigaciones Europeas de Dirección y Economía de la Empresa 18 (1), 87-99, 2012 | 66 | 2012 |
Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment JC Gazquez-Abad, M Sanchez-Perez The International Review of Retail, Distribution and Consumer Research 19 (1 …, 2009 | 61 | 2009 |
The structure of commitment in consumer‐retailer relationships M Sanchez-Perez, MA Iniesta-Bonillo International Journal of Service Industry Management 15 (3), 230-249, 2004 | 61* | 2004 |
A marketing view of the customer value: Customer lifetime value and customer equity AM Estrella-Ramon, M Sanchez-Perez, G Swinnen, K Van Hoof South African Journal of Business Management 44 (4), 47-64, 2013 | 60 | 2013 |
Service quality in public services as a segmentation variable M Sánchez-Pérez, R Sánchez-Fernández, GM Marín-Carrillo, ... The Service Industries Journal 27 (4), 355-369, 2007 | 57 | 2007 |
Modeling hotel room pricing: A multi-country analysis M Sánchez-Pérez, MD Illescas-Manzano, S Martínez-Puertas International Journal of Hospitality Management 79, 89-99, 2019 | 56 | 2019 |