| Big data in tourism marketing: past research and future opportunities S Blanco-Moreno, AM González-Fernández, P Muñoz-Gallego Spanish Journal of Marketing-ESIC, 2023 | 12 | 2023 |
| Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability A Galiano-Coronil, S Blanco-Moreno, LB Tobar-Pesantez, ... Journal of Management Development, 2023 | 9 | 2023 |
| Women's happiness and brand content marketing S Blanco-Moreno, A Costa-Feito, CR Santos, AM González-Fernández Management Decision 62 (2), 450-470, 2024 | 3 | 2024 |
| Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach A Costa-Feito, S Blanco-Moreno Global Challenges for a Sustainable Society . EURECA-PRO 2022, 306-317, 2023 | 1 | 2023 |
| What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram S Blanco-Moreno, AM González-Fernández, PA Muñoz-Gallego, R Egger Humanities and Social Sciences Communications 36 (11), 2024 | | 2024 |
| ¿Pueden la inteligencia artificial y el neuromarketing medir la felicidad? S Blanco-Moreno, A Costa-Feito, AM González-Fernández Tiempos de happiness management, tecnología y marketing social, 121-144, 2024 | | 2024 |
| Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor A Costa-Feito, AM González-Fernández, MC Blanco, S Blanco-Moreno, ... Innovación docente en la Universidad de León, 45-52, 2024 | | 2024 |
| Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter A Galiano-Coronil, MY Alcedo-Velázquez, S Blanco-Moreno, ... Humanities and Social Sciences Communications 11 (214), 2024 | | 2024 |
| How can destinations get engagement on Instagram? Artificial Intelligence as a tool for photo analysis S Blanco-Moreno, AM González-Fernández, PA Muñoz-Gallego Editorial Universitat Politècnica de València, 2023 | | 2023 |
| Inteligencia artificial y "web scraping" aplicado al aprendizaje de investigación de mercados S Blanco-Moreno, A Costa-Feito, AM González-Fernández, ... Construyendo la educación del futuro en áreas de ingeniería, economía y STEM …, 2023 | | 2023 |
| Blended marketing: la piedra filosofal del marketing educativo del presente= Blended marketing: the essential key of educational marketing today S Blanco-Moreno, MA Sulé-Alonso | | |
PABLO ANTONIO MUÑOZ GALLEGOUniversidad de SalamancaVerified email at usal.es
