| Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications I Oltra, C Camarero, R San José Cabezudo International Journal of Advertising 41 (7), 1209-1234, 2022 | 55 | 2022 |
| SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis I Oltra, C Camarero, R San José Cabezudo Tourism Management Perspectives 39, 100843, 2021 | 53 | 2021 |
| Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network I Oltra, C Camarero, R San José Journal of Business Research 187, 115054, 2025 | 2 | 2025 |
| Community manager: eje fundamental de la estrategia empresarial en redes sociales I Oltra González | 1 | 2015 |
| Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment I Oltra, C Camarero, R San José Cabezudo Marketing Intelligence & Planning, 2025 | | 2025 |
| Exploring the Communicative Effectiveness of Visual and Text Elements in Short Videos I Oltra, C Camarero, R San José Business and Professional Communication Quarterly, 23294906241310422, 2025 | | 2025 |
| Brands’ strategic decisions in social media marketing: adoption, growth, and abandonment I Oltra Gonzalez | | 2024 |
| Mercados municipales Y Medina Pindado, D Naud Velázquez, B Nieto Cuesta, I Oltra González Universidad de Valladolid: Castilla-León, Spain, 2012 | | 2012 |
Carmen Camarero IzquierdoUniversity of ValladolidVerified email at eco.uva.es
