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Esther Calderon-Monge
Esther Calderon-Monge
profesor de marketing
Verified email at ubu.es
Title
Cited by
Cited by
Year
The role of digitalization in business and management: a systematic literature review
E Calderon-Monge, D Ribeiro-Soriano
Review of managerial science 18 (2), 449-491, 2024
1172024
Analysis of sustainable consumer behavior as a business opportunity
E Calderon-Monge, I Pastor-Sanz, FJS Garcia
Journal of Business Research 120, 74-81, 2020
672020
Measuring the consumer engagement related to social media: The case of franchising
E Calderón-Monge, JM Ramírez-Hurtado
Electronic Commerce Research, 1-26, 2021
432021
La gestión de marca con orientación al mercado. Una perspectiva desde los franquiciados
MEC Monge, JA González
Estudios gerenciales 24 (108), 61-77, 2008
382008
Economic sustainability in franchising: A model to predict franchisor success or failure
E Calderon-Monge, I Pastor-Sanz, P Huerta-Zavala
Sustainability 9 (8), 1419, 2017
352017
Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador
J Ayup-González, E Calderon-Monge
Estudios Gerenciales 30 (131), 134-144, 2014
312014
Internet as a distribution channel: Empirical evidence from the service sector and managerial opportunities
A Izquierdo-Yusta, E Calderon-Monge
Journal of Internet Commerce 10 (2), 106-127, 2011
312011
Las denominaciones de origen vitivinícolas españolas
A Ruiz Vega, C Olarte Pascual, M Huarte Cristóbal, R Muñoz Pino, ...
Distribución y consumo, 45-51, 2004
302004
Twitter to manage emotions in political marketing
E Calderón-Monge
Journal of Promotion Management 23 (3), 359-371, 2017
272017
Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism
E Calderon-Monge, RG Redondo-Rodriguez, JM Ramírez-Hurtado
British Food Journal 123 (10), 3293-3308, 2021
242021
Effects of contract and trust on franchisor performance
E Calderón Monge, I Pastor Sanz
Contemporary economics. 2017, V. 11, n. 4, p. 383-400, 2017
192017
Brand and performance signals in the choice of franchise opportunities
E Calderon-Monge, P Huerta-Zavala
The Service industries journal 34 (9-10), 772-787, 2014
182014
The effects of management and environmental factors on franchise continuity
J Ayup-Gonzalez, E Calderon-Monge, A Carrilero-Castillo
Economic research-Ekonomska istraživanja 32 (1), 982-997, 2019
162019
Actitudes hacia Internet, riesgo percibido y confianza: Su influencia sobre la compra de pernoctaciones hoteleras
AVR Vega, AI Yusta, MEC Monge
Conocimiento, innovación y emprendedores: camino al futuro, 162, 2007
162007
Brand and price: Key signals when opening a franchise outlet
E Calderon-Monge, P Huerta-Zavala
Journal of Promotion Management 21 (4), 416-431, 2015
142015
Elección del canal de distribución online vs. offline: Factores de influencia sobre el comprador
AI Yusta, MEC Monge, AVR Vega
Revista europea de dirección y economía de la empresa 18 (3), 143-166, 2009
102009
Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
E Calderón-Monge, P Huerta-Zavala, J Ayup-González
International Entrepreneurship and Management Journal 15, 573-588, 2019
82019
How to select franchisees: A model proposal
E Calderon-Monge, I Pastor-Sanz, J Sendra-García
Journal of Business Research 135, 676-684, 2021
52021
Economic sustainability in franchising: A model to predict franchisor success or failure. Sustainability, 9 (8), 1419
E Calderon-Monge, I Pastor-Sanz, P Huerta-Zavala
52017
Implementation of the SDGs by social economy enterprises in the agrifood sector
J Lafont-Torio, E Calderon-Monge, D Ribeiro-Soriano
British Food Journal 125 (11), 3853-3870, 2023
42023
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Articles 1–20