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Citations per year
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Cited by
All
Since 2019
Citations
43
43
h-index
3
3
i10-index
1
1
0
24
12
2020
2021
2022
2023
2024
1
5
24
11
2
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Carla Rogel
Investigadora
Verified email at carlarogel.com
fashion film
mash up
storytelling
transmedia
audiovisual
Articles
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Year
El branded content como estrategia (no) publicitaria
C Rogel del Hoyo, M Marcos Molano
Pensar la publicidad: revista internacional de investigaciones publicitarias …
, 2020
33
2020
El branded content como estrategia (no) publicitaria. Pensar la publicidad, 14 (1), 65-75
C Rogel-Del-Hoyo, M Marcos Molano
5
2020
El fashion film como máximo exponente de branded content
C Rogel del Hoyo
Universidad Complutense de Madrid
, 2021
3
2021
El branded content como estrategia (no) publicitaria
CR del Hoyo, MM Molano
Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias …
, 2020
2
2020
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