Rudolf R. Sinkovics
Rudolf R. Sinkovics
Professor of International Business, The University of Auckland
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The use of partial least squares path modeling in international marketing
J Henseler, CM Ringle, RR Sinkovics
New challenges to international marketing, 2009
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
A Diamantopoulos, BB Schlegelmilch, RR Sinkovics, GM Bohlen
Journal of Business research 56 (6), 465-480, 2003
Enhancing the trustworthiness of qualitative research in international business
RR Sinkovics, E Penz, PN Ghauri
Management International Review 48 (6), 689-714, 2008
Progressive focusing and trustworthiness in qualitative research
RR Sinkovics, EA Alfoldi
Management International Review 52 (6), 817-845, 2012
Analysing textual data in international marketing research
RR Sinkovics, E Penz, PN Ghauri
Qualitative Market Research: An International Journal, 2005
Strategic orientation, capabilities, and performance in manufacturer—3PL relationships
RR Sinkovics, AS Roath
Journal of business Logistics 25 (2), 43-64, 2004
Overcoming export manufacturers’ dilemma in international expansion
F Wu, RR Sinkovics, ST Cavusgil, AS Roath
Journal of International Business Studies 38 (2), 283-302, 2007
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
RR Sinkovics, N Pezderka, P Haghirian
Journal of Interactive Marketing 26 (1), 21-32, 2012
Online internationalisation, psychic distance reduction and the virtuality trap
M Yamin, RR Sinkovics
International Business Review 15 (4), 339-360, 2006
A critical look at the use of SEM in international business research
RR Sinkovics, NF Richter, CM Ringle, C Schlaegel
International Marketing Review, 2016
Understanding the impact of relational capital and organizational learning on alliance outcomes
CLE Liu, PN Ghauri, RR Sinkovics
Journal of World Business 45 (3), 237-249, 2010
The role of social value creation in business model formulation at the bottom of the pyramid–implications for MNEs?
N Sinkovics, RR Sinkovics, M Yamin
International Business Review 23 (4), 692-707, 2014
Drivers and performance outcomes of relationship learning for suppliers in cross-border customer–supplier relationships: The role of communication culture
RJB Jean, RR Sinkovics, D Kim
Journal of International Marketing 18 (1), 63-85, 2010
The internet as an alternative path to internationalization?
O Kuivalainen, S Sundqvist, S Saarenketo, RB McNaughton, N Sinkovics, ...
International Marketing Review, 2013
Global value chains, rising power firms and economic and social upgrading
M Yamin, RR Sinkovics, J Lee, G Gereffi
Critical perspectives on international business, 2015
Enhancing international customer–supplier relationships through IT resources: A study of Taiwanese electronics suppliers
RJB Jean, RR Sinkovics, ST Cavusgil
Journal of International Business Studies 41 (7), 1218-1239, 2010
Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework
RJB Jean, RR Sinkovics, D Kim
International Marketing Review 25 (5), 563-583, 2008
The Effects of Supplier Involvement and Knowledge Protection on Product Innovation in Customer–Supplier Relationships: A Study of Global Automotive Suppliers in C hina
RJB Jean, RR Sinkovics, TP Hiebaum
Journal of Product Innovation Management 31 (1), 98-113, 2014
An alternate approach to assessing cross-cultural measurement equivalence in advertising research
MT Ewing, T Salzberger, RR Sinkovics
Journal of Advertising 34 (1), 17-36, 2005
Crossing borders and industry sectors: behavioral governance in strategic alliances and product innovation for competitive advantage
YK Lew, RR Sinkovics
Long Range Planning 46 (1-2), 13-38, 2013
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