Rudolf R. Sinkovics
Rudolf R. Sinkovics
Professor of International Business, The University of Auckland
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The use of partial least squares path modeling in international marketing
J Henseler, CM Ringle, RR Sinkovics
New challenges to international marketing, 2009
85532009
Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
A Diamantopoulos, BB Schlegelmilch, RR Sinkovics, GM Bohlen
Journal of Business research 56 (6), 465-480, 2003
16152003
Enhancing the trustworthiness of qualitative research in international business
RR Sinkovics, E Penz, PN Ghauri
Management International Review 48 (6), 689-714, 2008
6792008
Progressive focusing and trustworthiness in qualitative research
RR Sinkovics, EA Alfoldi
Management International Review 52 (6), 817-845, 2012
5252012
Analysing textual data in international marketing research
RR Sinkovics, E Penz, PN Ghauri
Qualitative Market Research: An International Journal, 2005
2772005
Strategic orientation, capabilities, and performance in manufacturer—3PL relationships
RR Sinkovics, AS Roath
Journal of business Logistics 25 (2), 43-64, 2004
2642004
Overcoming export manufacturers’ dilemma in international expansion
F Wu, RR Sinkovics, ST Cavusgil, AS Roath
Journal of International Business Studies 38 (2), 283-302, 2007
2502007
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
RR Sinkovics, N Pezderka, P Haghirian
Journal of Interactive Marketing 26 (1), 21-32, 2012
2422012
Online internationalisation, psychic distance reduction and the virtuality trap
M Yamin, RR Sinkovics
International Business Review 15 (4), 339-360, 2006
2352006
A critical look at the use of SEM in international business research
RR Sinkovics, NF Richter, CM Ringle, C Schlaegel
International Marketing Review, 2016
2162016
Understanding the impact of relational capital and organizational learning on alliance outcomes
CLE Liu, PN Ghauri, RR Sinkovics
Journal of World Business 45 (3), 237-249, 2010
2022010
The role of social value creation in business model formulation at the bottom of the pyramid–implications for MNEs?
N Sinkovics, RR Sinkovics, M Yamin
International Business Review 23 (4), 692-707, 2014
1952014
Drivers and performance outcomes of relationship learning for suppliers in cross-border customer–supplier relationships: The role of communication culture
RJB Jean, RR Sinkovics, D Kim
Journal of International Marketing 18 (1), 63-85, 2010
1852010
The internet as an alternative path to internationalization?
O Kuivalainen, S Sundqvist, S Saarenketo, RB McNaughton, N Sinkovics, ...
International Marketing Review, 2013
1682013
Global value chains, rising power firms and economic and social upgrading
M Yamin, RR Sinkovics, J Lee, G Gereffi
Critical perspectives on international business, 2015
1522015
Enhancing international customer–supplier relationships through IT resources: A study of Taiwanese electronics suppliers
RJB Jean, RR Sinkovics, ST Cavusgil
Journal of International Business Studies 41 (7), 1218-1239, 2010
1452010
Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework
RJB Jean, RR Sinkovics, D Kim
International Marketing Review 25 (5), 563-583, 2008
1442008
The Effects of Supplier Involvement and Knowledge Protection on Product Innovation in Customer–Supplier Relationships: A Study of Global Automotive Suppliers in C hina
RJB Jean, RR Sinkovics, TP Hiebaum
Journal of Product Innovation Management 31 (1), 98-113, 2014
1412014
An alternate approach to assessing cross-cultural measurement equivalence in advertising research
MT Ewing, T Salzberger, RR Sinkovics
Journal of Advertising 34 (1), 17-36, 2005
1292005
Crossing borders and industry sectors: behavioral governance in strategic alliances and product innovation for competitive advantage
YK Lew, RR Sinkovics
Long Range Planning 46 (1-2), 13-38, 2013
1262013
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