| Consuming luxury brands: the relevance of the ‘rarity principle’ I Phau, G Prendergast Journal of brand Management 8 (2), 122-138, 2000 | 1033 | 2000 |
| Online word of mouth and consumer purchase intentions G Prendergast, D Ko, VY Siu Yin International journal of advertising 29 (5), 687-708, 2010 | 541 | 2010 |
| Packaging, marketing, logistics and the environment: are there trade‐offs? G Prendergast, L Pitt International Journal of Physical Distribution & Logistics Management 26 (6 …, 1996 | 460 | 1996 |
| Materialism and social comparison among adolescents K Chan, G Prendergast Social Behavior and Personality: an international journal 35 (2), 213-228, 2007 | 370 | 2007 |
| Conceptualizing the country of origin of brand I Phau, G Prendergast Journal of Marketing Communications 6 (3), 159-170, 2000 | 332 | 2000 |
| Understanding consumer demand for non-deceptive pirated brands G Prendergast, L Hing Chuen, I Phau Marketing intelligence & planning 20 (7), 405-416, 2002 | 329 | 2002 |
| Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong G Prendergast, C Wong Journal of consumer marketing 20 (2), 157-169, 2003 | 292 | 2003 |
| The interactive influence of country of origin of brand and product involvement on purchase intention GP Prendergast, ASL Tsang, CNW Chan Journal of Consumer Marketing 27 (2), 180-188, 2010 | 248 | 2010 |
| Social comparison, imitation of celebrity models and materialism among Chinese youth K Chan, GP Prendergast International journal of advertising 27 (5), 799-826, 2008 | 231 | 2008 |
| Buyers' perceptions of pirated products in China WL Cheung, G Prendergast Marketing Intelligence & Planning 24 (5), 446-462, 2006 | 225 | 2006 |
| The influence of trait affect and the five-factor personality model on impulse buying ER Thompson, GP Prendergast Personality and Individual Differences 76, 216-221, 2015 | 211 | 2015 |
| Is a “star” worth a thousand words? The interplay between product‐review texts and rating valences ASL Tsang, G Prendergast European Journal of Marketing 43 (11/12), 1269-1280, 2009 | 206 | 2009 |
| Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification HMK Ngan, GP Prendergast, ASL Tsang European Journal of marketing 45 (4), 551-566, 2011 | 194 | 2011 |
| Behavioural response to sales promotion tools: a Hong Kong study YZ Shi, KM Cheung, G Prendergast International Journal of advertising 24 (4), 469-489, 2005 | 178 | 2005 |
| Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry I Phau, G Prendergast, L Hing Chuen Journal of Fashion Marketing and Management: An International Journal 5 (1 …, 2001 | 173 | 2001 |
| A Hong Kong study of advertising credibility G Prendergast, P Liu, DTY Poon Journal of Consumer Marketing 26 (5), 320-329, 2009 | 155 | 2009 |
| A new framework for evaluating sponsorship opportunities DTY Poon, G Prendergast International Journal of Advertising 25 (4), 471-487, 2006 | 139 | 2006 |
| The influence of store image on store loyalty in Hong Kong's quick service restaurant industry G Prendergast, HW Man Journal of Foodservice Business Research 5 (1), 45-59, 2002 | 130 | 2002 |
| Consumer Adoption of Self‐service Technologies in RetailBanking: Is Expert Opinion Supported by Consumer Research? NE Marr, GP Prendergast International Journal of Bank Marketing 11 (1), 3-10, 1993 | 127 | 1993 |
| A Hong Kong view of offensive advertising G Prendergast, B Ho, I Phau Journal of marketing communications 8 (3), 165-177, 2002 | 118 | 2002 |
