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Eda Sayin
Eda Sayin
IE Business School
Verified email at ie.edu
Title
Cited by
Cited by
Year
Smellizing cookies and salivating: A focus on olfactory imagery
A Krishna, M Morrin, E Sayin
Journal of Consumer Research 41 (1), 18-34, 2014
2202014
“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces
E Sayin, A Krishna, C Ardelet, GB Decré, A Goudey
International Journal of Research in Marketing 32 (4), 343-353, 2015
962015
Can luxury brands be ethical? Reducing the sophistication liability of luxury brands
DC Pinto, MM Herter, D Gonçalves, E Sayin
Journal of Cleaner Production 233, 1366-1376, 2019
432019
Feeling attached to symbolic brands within the context of brand transgressions
E Sayin, Z Gürhan-Canlı
Brand meaning management 12, 233-256, 2015
372015
Sensory and neuromarketing: about and beyond customer sensation
NZ Aydınoğlu, E Sayın
Flavor, 397-408, 2016
142016
Hand movement speed in advertising elicits gender stereotypes and consumer responses
SME Sayin
Psychology & Marketing, 2021
72021
You can’t be too polite, Alexa! Implied politeness of mechanized auditory feedback and its impact on perceived performance accuracy
E Sayin, A Krishna
Advances in consumer research 47, 243-248, 2019
42019
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses
S Malik, E Sayin, K Jain
European Journal of Marketing 56 (11), 2833-2861, 2022
22022
The Complex Role of Brand Meanings in Shaping Consumers’ Responses to Brands
JL Stoner, CJ Torelli, AS Monga, E Sayin, NZ Aydinoglu, Z Gürhan-Canli, ...
Advances in Consumer Research 42, 2014
22014
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal
E Sayin, Z Gurhan-Canli
International Journal of Consumer Studies, 2024
2024
Shifting Standards in Consumer Evaluations of Global and Local Brands after Product-Harm Crises
E Sayin, N Aydinoglu, A Ozsomer, Z Gurhan-Canli
Journal of International Marketing, 2023
2023
Is speed feminine or masculine? Effect of stereotypical associations evoked from speed of observed hand movement with products on consumer responses
S Malik, E Sayin
European Marketing Academy Conference (EMAC) 2021, 2021
2021
Is fast feminine? The effect of speed of observed hand-motor actions on consumer judgment and behaviors
S Malik, E Sayin
Association of Consumer Research annual conference 2020, 2020
2020
I See, I Sense, I Desire: How Spatial Distance of Indulgent Products Within Advertisements Affects Desire to Eat, Purchase Intention, and Satiation?
S Malik, E Sayin, K Jain
Association of Consumer Research annual conference 2019, 2019
2019
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
S Malik, E Sayin, K Jain
ACR North American Advances, 2018
2018
Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand Csr Strategies
D Costa Pinto, M Maurer Herter, D Gonçalves, E Sayin
ACR North American Advances, 2016
2016
Intern. J. of Research in Marketing
E Sayin, A Krishna, C Ardelet, GB Decré, A Goudey
2015
Essays on Brand Transgressions, Attachment, and Symbolism
E Sayın
Koç University, 2014
2014
More than Music: Sound and Sonic Elements in Consumer Psychology
E Sayin, A Krishna, G Briand-Decré, JC Nunes, A Ordanini, M Lowe, ...
Advances in Consumer Research 42, 2014
2014
When “My” Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes
E Sayin, N Aydinoglu, Z Gurhan-Canli
ACR North American Advances, 2014
2014
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