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Martina G.Gallarza
Martina G.Gallarza
Otros nombresMartina González-Gallarza
Full Professor (Catedrática) https://ror.org/043nxc105
Dirección de correo verificada de uv.es - Página principal
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Destination image: Towards a conceptual framework
MG Gallarza, IG Saura, HC Garcı́a
Annals of tourism research 29 (1), 56-78, 2002
34452002
Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour
MG Gallarza, IG Saura
Tourism management 27 (3), 437-452, 2006
24672006
The value of value: Further excursions on the meaning and role of customer value
MG Gallarza, I Gil‐Saura, MB Holbrook
Journal of consumer behaviour 10 (4), 179-191, 2011
7982011
A multidimensional service-value scale based on Holbrook’s typology of customer value: Bridging the gap between the concept and its measurement
MG Gallarza, F Arteaga, G Del Chiappa, I Gil-Saura, MB Holbrook
Journal of Service Management 28 (4), 724-762, 2017
2322017
The concept of value and its dimensions: a tool for analysing tourism experiences
MG Gallarza, I Gil
Tourism review 63 (3), 4-20, 2008
2142008
The quality‐value‐satisfaction‐loyalty chain: relationships and impacts
MG Gallarza, I Gil Saura, F Arteaga Moreno
Tourism Review 68 (1), 3-20, 2013
2022013
Emotions and visitors’ satisfaction at a museum
G Del Chiappa, L Andreu, MG Gallarza
International Journal of Culture, Tourism and Hospitality Research 8 (4 …, 2014
1912014
Encuentro de servicio, valor percibido y satisfacción del cliente en la relación entre empresas
I Gil Saura, M Sánchez Pérez, G Berenger Contrí, M González Gallarda
Universidad Complutense de Madrid, 2005
1912005
Desarrollo de una escala multidimensional para medir el valor percibido de una experiencia de servicio
MG Gallarza, I Gil
Revista española de investigación de marketing 10 (2), 25-59, 2006
1782006
Strategic marketing in tourism services
RH Tsiotsou, RE Goldsmith
Emerald Group Publishing, 2012
1732012
The nature and understanding of value: A service-dominant logic perspective
SL Vargo, RF Lusch
Special issue–toward a better understanding of the role of value in markets …, 2012
1602012
Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions: A causal model for retailing
MG Gallarza, ME Ruiz-Molina, I Gil-Saura
Management Decision 54 (4), 981-1003, 2016
1372016
¿ Qué es y cómo se mide el Turismo Cultural? Un estudio longitudinal con series temporales para el caso Español
E Mallor, MGG Granizo, TF Gardó
PASOS Revista de turismo y patrimonio cultural 11 (2), 269-284, 2013
1332013
La investigación en valor percibido desde el marketing
I Gil Saura, M González Gallarza
Innovar 18 (31), 9-18, 2008
1242008
Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services
MG Gallarza, F Arteaga-Moreno, G Del Chiappa, I Gil-Saura
Journal of Services Marketing 30 (2), 165-185, 2016
1122016
Análisis y evaluación del servicio de formación universitaria: implicaciones para el marketing estratégico de las universidades
TF Gardó, MG Gallarza, DS Francés, FJA Moreno
Revista de investigación en educación 9 (2), 133-152, 2011
1122011
The value of volunteering in special events: A longitudinal study
MG Gallarza, F Arteaga, I Gil-Saura
Annals of Tourism Research 40, 105-131, 2013
1112013
Value dimensions in consumers’ experience: Combining the intra-and inter-variable approaches in the hospitality sector
MG Gallarza, F Arteaga, G Del Chiappa, I Gil-Saura
International Journal of Hospitality Management 47, 140-150, 2015
1102015
Customer value in tourism and hospitality: Broadening dimensions and stretching the value-satisfaction-loyalty chain
MG Gallarza, F Arteaga, I Gil-Saura
Tourism Management Perspectives 31, 254-268, 2019
1052019
Consumer behavior in a religious event experience: an empirical assessment of value dimensionality among volunteers
MG Gallarza, F Arteaga, E Floristan, I Gil
International journal of culture, tourism and hospitality research 3 (2 …, 2009
782009
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