| The effects of social-and self-motives on the intentions to share positive and negative word of mouth A Alexandrov, B Lilly, E Babakus Journal of the Academy of Marketing Science 41, 531-546, 2013 | 566 | 2013 |
| The effects of conflict, trust, and task commitment on project team performance TW Porter, BS Lilly International Journal of Conflict Management 7 (4), 361-376, 1996 | 428 | 1996 |
| Toward a model of new product preannouncement timing B Lilly, R Walters Journal of Product Innovation Management 14 (1), 4-20, 1997 | 172 | 1997 |
| The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances B Leisen, B Lilly, RD Winsor Journal of Services Marketing 16 (3), 201-222, 2002 | 171 | 2002 |
| Enhancing student motivation in marketing classes: Using student management groups B Lilly, MJ Tippins Journal of Marketing Education 24 (3), 253-264, 2002 | 67 | 2002 |
| Gaining confidence and competence through experiential assignments: An exploration of student self-efficacy and spectrum of inquiry BL Pollack, B Lilly Marketing Education Review 18 (2), 55-66, 2008 | 65 | 2008 |
| Egoism and commitment: a multidimensional approach to understanding sustained volunteering LS Hartenian, B Lilly Journal of Managerial Issues, 97-118, 2009 | 63 | 2009 |
| Incorporating a counterproductive work behavior perspective into the salesperson deviance literature: Intentionally harmful acts and motivations for sales deviance BW Hochstein, B Lilly, SM Stanley Journal of Marketing Theory and Practice 25 (1), 86-103, 2017 | 34 | 2017 |
| An exploratory examination of retaliatory preannouncing B Lilly, R Walters Journal of Marketing Theory and Practice 8 (4), 1-9, 2000 | 34 | 2000 |
| A broadened sales curriculum: Exploratory evidence B Leisen, MJ Tippins, B Lilly Journal of Marketing Education 26 (3), 197-207, 2004 | 31 | 2004 |
| Improvement reviews in new product development B Lilly, T Porter R&d Management 33 (3), 285-296, 2003 | 29 | 2003 |
| The university and student political engagement JR Simmons, B Lilly PS: Political Science & Politics 43 (2), 347-349, 2010 | 21 | 2010 |
| How good are managers at evaluating sales problems? B Lilly, TW Porter, AW Meo Journal of Personal Selling & Sales Management 23 (1), 51-60, 2003 | 21 | 2003 |
| EXAMINING THE EFFECT OF HUMOR IN ENVIRONMENTALLY-FRIENDLY ADVERTISING. KM Griese, A Alexandrov, C Michaelis, B Lilly Marketing Management Journal 28 (1), 2018 | 17 | 2018 |
| Student self-efficacy, employee engagement, and community vitality: a collaborative data collection model for regional workforce development G Achenreiner, MJ Kleckner, P Knight, B Lilly Journal of education and work 32 (6-7), 614-632, 2019 | 16 | 2019 |
| Improving salesperson recruitment: Examining practices of screening candidates for potential success versus potential failure A Brehmer, B Lilly, MJ Tippins Journal of Applied Business and Economics 15 (1), 29-38, 2013 | 13 | 2013 |
| Buyer responses to new product announcements: A conceptual framework B Lilly, HS Krishnan American Marketing Association's Winter Educators' Conference, Marketing …, 1996 | 13 | 1996 |
| Fads: segmenting the fad‐buyer market B Lilly, TR Nelson Journal of Consumer Marketing 20 (3), 252-265, 2003 | 11 | 2003 |
| The effects of relationship marketing instruments on loyalty: the case of customer terminology B Lilly, MJ Tippins, BL Pollack Services Marketing Quarterly 28 (3), 1-14, 2007 | 9 | 2007 |
| Leveraging Partnerships with Local Companies as a Method of Teaching Sales: A Constructivist Approach. B Lilly, SM Stanley Journal for Advancement of Marketing Education 24 (1), 2016 | 7 | 2016 |
