| Activation of country stereotypes: automaticity, consonance, and impact MF Herz, A Diamantopoulos Journal of the Academy of Marketing Science 41, 400-417, 2013 | 245 | 2013 |
| Economic and destination image impacts of mega-events in emerging tourist destinations J Arnegger, M Herz Journal of destination marketing & management 5 (2), 76-85, 2016 | 168 | 2016 |
| Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology M Herz, PA Rauschnabel Technological Forecasting and Social Change 138, 228-242, 2019 | 147 | 2019 |
| Country-specific associations made by consumers: A dual-coding theory perspective MF Herz, A Diamantopoulos Journal of International Marketing 21 (3), 95-121, 2013 | 142 | 2013 |
| I use it but will tell you that I don't: Consumers’ country-of-origin cue usage denial M Herz, A Diamantopoulos Journal of International Marketing 25 (2), 52-71, 2017 | 123 | 2017 |
| Brands and religious labels: a spillover perspective PA Rauschnabel, M Herz, BB Schlegelmilch, BS Ivens Journal of marketing management 31 (11-12), 1285-1309, 2015 | 52 | 2015 |
| Trust, decision rights delegation, and performance—The case of franchising M Herz, C Hutzinger, H Seferagic, J Windsperger Journal of Small Business Management 54 (3), 973-991, 2016 | 51 | 2016 |
| The EU as superordinate brand origin: an entitativity perspective A Diamantopoulos, M Herz, N Koschate-Fischer International Marketing Review 34 (2), 183-205, 2017 | 39 | 2017 |
| Conceptual advances in consumers’ semantic and episodic brand memories: A mixed methods exploration M Herz, KH Brunk Psychology & Marketing 34 (1), 70-91, 2017 | 38 | 2017 |
| Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences M Micevski, G Halkias, M Herz Journal of Business Research 104, 622-631, 2019 | 27 | 2019 |
| The country-of-origin concept reassessed–The long path from the ‘made-in’label MF Herz Impulse für die Markenpraxis und Markenforschung: Tagungsband der …, 2013 | 23 | 2013 |
| Country image formation, stability, and change: a longitudinal assessment of consumers’ image of Azerbaijan M Herz, J Arnegger Journal of Travel & Tourism Marketing 34 (9), 1169-1183, 2017 | 21 | 2017 |
| Do you know COO? An explorative perspective on consumers’ country-of-origin knowledge M Herz Forum Markenforschung: Tagungsband der internationalen Konferenz …, 2015 | 12 | 2015 |
| Exploring consumers’ brand image perceptions with collages-implications on data collection, data analysis and mixed method approaches M Herz Aktuelle Beiträge zur Markenforschung: Tagungsband des 3. Internationalen …, 2010 | 11 | 2010 |
| Epic fail: Exploring project failure’s reasons, outcomes and indicators M Herz, N Krezdorn Review of Managerial Science 16 (4), 1169-1193, 2022 | 7 | 2022 |
| Deceptive use of the ‘regionality’concept in product labelling: an abstract M Herz, A Diamantopoulos Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 7 | 2020 |
| How do tourists evaluate augmented reality services? Segmentation, awareness, devices and marketing use cases KE Schein, M Herz, PA Rauschnabel Springer Handbook of Augmented Reality, 451-469, 2023 | 5 | 2023 |
| Virtual reality becoming part of our lives—assessing consumers’ perceived applicability of virtual reality supported tasks and a critical reflection on the development M Herz, V Rahe Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World …, 2020 | 4 | 2020 |
| Mass ecotourism, media, and wildlife experience J Arnegger, M Herz, M Campbell Journal of Outdoor Recreation and Tourism 45, 100732, 2024 | 2 | 2024 |
| How Stable is Event-Related Country-Image Change? The Eurovision Song Contest 2012 in Azerbaijan: What effect remains years after the event? M Herz, J Arnegger, M Mayer Forum Markenforschung 2016: Tagungsband der internationalen Konferenz …, 2018 | 2 | 2018 |
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, , University of ViennaVerified email at univie.ac.at
