| Platforms: a multiplicity of research opportunities S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ... Marketing Letters 26, 141-152, 2015 | 115 | 2015 |
| When giving some away makes sense to jump-start the diffusion process DR Lehmann, M Esteban-Bravo Marketing Letters 17, 243-254, 2006 | 99 | 2006 |
| Licensing radical product innovations to speed up the diffusion V Avagyan, M Esteban-Bravo, JM Vidal-Sanz European Journal of Operational Research 239 (2), 542-555, 2014 | 33 | 2014 |
| Computing equilibria in general equilibrium models via interior-point methods M Esteban-Bravo Computational Economics 23, 147-171, 2004 | 30 | 2004 |
| Magazine sales promotion: A dynamic response analysis M Esteban-Bravo, JM Múgica, JM Vidal-Sanz Journal of Advertising 38 (1), 137-146, 2009 | 26 | 2009 |
| Magazine sales promotion: A dynamic response analysis M Esteban-Bravo, JM Múgica, JM Vidal-Sanz Journal of Advertising 38 (1), 137-146, 2009 | 26 | 2009 |
| Historical impact of technological change on the US mass media advertising expenditure M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Technological Forecasting and Social Change 100, 306-316, 2015 | 17 | 2015 |
| Brand value in horizontal alliances: the case of twin-cars M Esteban-Bravo, N Lado Journal of the Operational Research Society 62, 1533-1542, 2011 | 16 | 2011 |
| Marketing research methods: quantitative and qualitative approaches M Esteban-Bravo, JM Vidal-Sanz Cambridge University Press, 2021 | 15 | 2021 |
| An interior-point algorithm for computing equilibria in economies with incomplete asset markets M Esteban-Bravo Journal of Economic Dynamics and Control 32 (3), 677-694, 2008 | 15 | 2008 |
| Optimal duration of magazine promotions M Esteban-Bravo, JM Múgica, JM Vidal-Sanz Marketing Letters 16, 99-114, 2005 | 13 | 2005 |
| Computing continuous-time growth models with boundary conditions via wavelets M Esteban-Bravo, JM Vidal-Sanz Journal of Economic Dynamics and Control 31 (11), 3614-3643, 2007 | 12 | 2007 |
| Do business density and variety determine retail performance? M Esteban-Bravo, JM Múgica, JM Vidal-Sanz | 10 | 2006 |
| Exact optimal experimental designs with constraints M Esteban-Bravo, A Leszkiewicz, JM Vidal-Sanz Statistics and computing 27, 845-863, 2017 | 9 | 2017 |
| Solving dynamic stochastic economic models by mathematical programming decomposition methods M Esteban-Bravo, FJ Nogales Computers & operations research 35 (1), 226-240, 2008 | 9 | 2008 |
| Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Marketing Science 33 (5), 621-640, 2014 | 8 | 2014 |
| Tracking fraudulent and low-quality display impressions P Callejo, Á Cuevas, R Cuevas, M Esteban-Bravo, JM Vidal-Sanz Journal of Advertising 49 (3), 309-319, 2020 | 5 | 2020 |
| Can retail sales volatility be curbed through marketing actions? M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Marketing Science 36 (2), 232-253, 2017 | 5 | 2017 |
| Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs V Avagyan, M Esteban-Bravo, JM Vidal-Sanz International Journal of Research in Marketing 33 (4), 780-796, 2016 | 5 | 2016 |
| US advertising expenditure trends: long run effects and structural changes with new media introductions M Esteban-Bravo, JM Vidal-Sanz, G Yildirim Getafe: Universidad Carlos III de Madrid, Working Paper 15, 2012 | 3 | 2012 |
JOSE M VIDAL-SANZ (ORCID: 0000-0...Universidad Carlos III de Madrid (https://ror.org/03ths8210)Dirección de correo verificada de emp.uc3m.es
