| Usefulness, enjoyment, and self‐image congruence: the adoption of e‐book readers C Antón, C Camarero, J Rodríguez Psychology & Marketing 30 (4), 372-384, 2013 | 178 | 2013 |
| Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero International Journal of Research in Marketing 28 (2), 145-154, 2011 | 169 | 2011 |
| Order, positioning, scope and outcomes of market entry J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Industrial marketing management 37 (2), 154-166, 2008 | 87 | 2008 |
| Technological and ethical antecedents of e-book piracy and price acceptance: Evidence from the Spanish case C Camarero, C Antón, J Rodríguez The Electronic Library 32 (4), 542-566, 2014 | 65 | 2014 |
| An exploratory study of online forums as a collaborative learning tool C Camarero, J Rodríguez, R San José Online Information Review 36 (4), 568-586, 2012 | 56 | 2012 |
| A comparison of the learning effectiveness of live cases and classroom projects. C Camarero, J Rodriguez, R San José International Journal of Management Education (Oxford Brookes University) 8 (3), 2010 | 54 | 2010 |
| Order and scale of market entry, firm resources, and performance J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero European Journal of Marketing 41 (5/6), 590-607, 2007 | 42 | 2007 |
| Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure M Redondo-Carretero, C Camarero-Izquierdo, A Gutiérrez-Arranz, ... Journal of Cultural Economics 41, 155-172, 2017 | 40 | 2017 |
| How market entry order mediates the influence of firm resources on new product performance J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Journal of Engineering and Technology Management 29 (2), 241-264, 2012 | 32 | 2012 |
| En busca de los evangelizadores digitales: Por qué las empresas deben identificar y cuidar a los usuarios más activos de los espacios de opiniones online R San José-Cabezudo, C Camarero-Izquierdo, J Rodríguez-Pinto Universia Business Review, 14-31, 2012 | 27* | 2012 |
| Pleasure in the use of new technologies: the case of e-book readers C Antón, C Camarero, J Rodríguez Online Information Review 41 (2), 219-234, 2017 | 26 | 2017 |
| The persuasion context and results in online opinion seeking: Effects of message and source—The moderating role of network managers RSJ Cabezudo, CC Izquierdo, JR Pinto Cyberpsychology, Behavior, and Social Networking 16 (11), 828-835, 2013 | 22 | 2013 |
| El papel moderador del tipo de consumidor en el proceso de generación de compromiso S San Martín, MC Camarero, J Rodríguez Cuadernos de Economía y Dirección de la Empresa, 113-138, 2006 | 21 | 2006 |
| Organizational antecedents to designing a comprehensive complaint management system CS Phabmixay, AI Rodríguez-Escudero, J Rodríguez-Pinto Journal of Management & Organization 27 (3), 481-506, 2021 | 10 | 2021 |
| Benefits from the standardisation of the complaint management system C S.Phabmixay, AI Rodríguez-Escudero, J Rodríguez-Pinto Total Quality Management & Business Excellence, 2019 | 9 | 2019 |
| Novedad, calidad, velocidad y orden de entrada en el mercado. Sinergias y trade-offs en el lanzamiento de nuevos productos JR Pinto, P Carbonell, CA Martín Revista Española de Investigación de Marketing ESIC 17 (2), 53-78, 2013 | 9 | 2013 |
| Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation V Temprano-Garcia, AI Rodríguez-Escudero, J Rodriguez-Pinto Journal of Brand Management 27 (2), 211-226, 2020 | 8 | 2020 |
| Latent communities of digital publications: The role of editors, followers, and advertisers C Camarero, J Rodríguez-Pinto, R San José-Cabezudo Telematics and Informatics, 2018 | 8 | 2018 |
| Brand deletion: How the decision-making approach affects deletion success V Temprano-García, AI Rodríguez-Escudero, J Rodríguez-Pinto BRQ Business Research Quarterly 21 (2), 69-83, 2018 | 7 | 2018 |
| Influecia de los recursos de marketing en los resultados de la estrategia de lanzamiento de nuevos productos J Rodríguez Pinto, AI Rodríguez Escudero, J Gutiérrez Cillán Revista española de investigación de marketing 15 (1), 35-69, 2011 | 6 | 2011 |
Ana Isabel Rodriguez escuderoUniversidad de ValladolidDirección de correo verificada de eco.uva.es
