| Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes* P Carbonell, AI Rodríguez‐Escudero, D Pujari Journal of product innovation management 26 (5), 536-550, 2009 | 775 | 2009 |
| The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance P Carbonell, AI Rodriguez International journal of research in marketing 23 (1), 1-12, 2006 | 289 | 2006 |
| The effect of market orientation on innovation speed and new product performance P Carbonell, AI Rodriguez Escudero Journal of Business & Industrial Marketing 25 (7), 501-513, 2010 | 236 | 2010 |
| Criteria employed for go/no-go decisions when developing successful highly innovative products P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero Industrial Marketing Management 33 (4), 307-316, 2004 | 194 | 2004 |
| Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance J Rodríguez-Pinto, P Carbonell, AI Rodríguez-Escudero International Journal of Research in Marketing 28 (2), 145-154, 2011 | 169 | 2011 |
| Relationships among team's organizational context, innovation speed, and technological uncertainty: An empirical analysis P Carbonell, AI Rodríguez-Escudero Journal of Engineering and Technology Management 26 (1-2), 28-45, 2009 | 150 | 2009 |
| Designing teams for speedy product development: The moderating effect of technological complexity P Carbonell, AI Rodriguez Journal of Business Research 59 (2), 225-232, 2006 | 144 | 2006 |
| Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making P Carbonell, AI Rodriguez-Escudero Industrial Marketing Management 42 (2), 248-259, 2013 | 113 | 2013 |
| Performance effects of involving lead users and close customers in new service development P Carbonell, AI Rodriguez‐Escudero, D Pujari Journal of Services Marketing 26 (7), 497-509, 2012 | 102 | 2012 |
| Antecedents and consequences of using information from customers involved in new service development P Carbonell, AI Rodriguez-Escudero Journal of Business & Industrial Marketing 29 (2), 112-122, 2014 | 86 | 2014 |
| Technology newness and impact of go/no-go criteria on new product success P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman Marketing Letters 15, 81-97, 2004 | 85 | 2004 |
| Positive and Negative Effects of Team Stressors on Job Satisfaction and New Product Performance* AI Rodríguez‐Escudero, P Carbonell, JL Munuera‐Aleman Journal of Product Innovation Management 27 (6), 856-868, 2010 | 69 | 2010 |
| The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement P Carbonell, AI Rodriguez Escudero European Journal of Marketing 49 (3/4), 278-301, 2015 | 46 | 2015 |
| The individual and joint effects of process control and process-based rewards on new product performance and job satisfaction P Carbonell, AI Rodríguez-Escudero BRQ Business Research Quarterly 19 (1), 26-39, 2016 | 38 | 2016 |
| The dark side of team social cohesion in NPD team boundary spanning P Carbonell, AI Rodríguez Escudero Journal of Product Innovation Management 36 (2), 149-171, 2019 | 34 | 2019 |
| The effects of decentralization in strategy‐making and national culture on NPD portfolio planning P Carbonell, AI Rodriguez Escudero Journal of Product Innovation Management 33, 101-116, 2016 | 24 | 2016 |
| The effects of managerial output control and team autonomy on the speed of new product development: The moderating effect of product newness P Carbonell, AI Rodríguez-Escudero International Journal of Product Development 13 (4), 298-315, 2011 | 19 | 2011 |
| Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity AI Carbonell, P., & Rodriguez Escudero Creativity and Innovation Management 32 (1), 100-116, 2023 | 10 | 2023 |
| Efectos positivos de la implicación del consumidor en el desarrollo de nuevos servicios PC Foulquié, AIR Escudero Universia Business Review, 100-117, 2008 | 10 | 2008 |
| Novedad, calidad, velocidad y orden de entrada en el mercado. Sinergias y trade-offs en el lanzamiento de nuevos productos JR Pinto, P Carbonell, CA Martín Revista Española de Investigación de Marketing ESIC 17 (2), 53-78, 2013 | 9 | 2013 |
Ana Isabel Rodriguez escuderoUniversidad de ValladolidDirección de correo verificada de eco.uva.es
