María-del-Carmen Alarcón-del-Amo
María-del-Carmen Alarcón-del-Amo
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TítuloCitado porAño
Investigación de mercados
ÁE Talaya, AM Collado
Esic Editorial, 2014
1592014
Consumer adoption of social networking sites: implications for theory and practice
C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo
Journal of Research in Interactive Marketing 5 (2/3), 170-188, 2011
1492011
Adopción de redes sociales virtuales: ampliación del modelo de aceptación tecnológica integrando confianza y riesgo percibido
CL Romero, MCA de Amo, MÁG Borja
Cuadernos de Economía y Dirección de la Empresa 14 (3), 194-205, 2011
882011
Classifying and profiling social networking site users: A latent segmentation approach
MC Alarcón-del-Amo, C Lorenzo-Romero, MÁ Gómez-Borja
Cyberpsychology, behavior, and social networking 14 (9), 547-553, 2011
782011
Redes sociales virtuales,¿ de qué depende su uso en España?
C Lorenzo-Romero, MÁ Gómez-Borja, M del Carmen Alarcón-del-Amo
Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-157, 2011
482011
Redes sociales virtuales,¿ de qué depende su uso en España?
C Lorenzo-Romero, MÁ Gómez-Borja, MC Alarcón-del-Amo
Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-156, 2011
482011
Analysis of acceptance of social networking sites
MC Alarcón-del-Amo, C Lorenzo-Romero, MA Gomez-Borja
African Journal of Business Management 6 (29), 8609-8619, 2012
47*2012
Determinants of use of social media tools in retailing sector
C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides
Journal of theoretical and applied electronic commerce research 9 (1), 44-55, 2014
462014
Social networking sites as business tool: a study of user behavior
E Constantinides, C Lorenzo-Romero, MC Alarcón-del-Amo
Business Process Management 444, 221-240, 2013
382013
Adoption of social networking sites by Italian
MC Alarcón-del-Amo, C Lorenzo-Romero, G Del Chiappa
Information Systems and e-Business Management 12 (2), 165-187, 2014
35*2014
Segmentation of users of social networking websites
C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides
Social Behavior and Personality: an international journal 40 (3), 401-414, 2012
322012
Web aesthetics effects on user decisions: impact of exposure length on website quality perceptions and buying intentions
C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo
Journal of internet commerce 12 (1), 76-105, 2013
302013
Profiles of social networking sites users in the Netherlands
E Constantinides, M Carmen Alarcón del Amo, CL Romero
The 18th Annual High Technology Small Firms Conference, 2010
302010
Internet and user-generated content versus high street travel agencies: A latent gold segmentation in the context of Italy
G Del Chiappa, MDC Alarcón-Del-Amo, C Lorenzo-Romero
Journal of Hospitality Marketing & Management 25 (2), 197-217, 2016
252016
Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications
G Del Chiappa, C Lorenzo-Romero, MC Alarcon-del-Amo
Current Issues in Tourism 21 (3), 259-276, 2018
242018
SOCIAL MEDIA AS MARKETING STRATEGY: AN EXPLORATIVE STUDY ON ADOPTION AND USE BY RETAILERS
C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo
Social Media in Strategic Management 11, 197-215, 2013
222013
Diferencias entre usuarios y no usuarios de redes sociales virtuales en la Web 2.0.
MC Alarcón-del-Amo, C Lorenzo-Romero
Enl@ ce: Revista Venezolana de Información, tecnología y conocimiento 9 (2 …, 2012
222012
The Effect of Social Media Adoption on Exporting Firms’ Performance
MC Alarcón-del-Amo, A Rialp, J Rialp
Entrepreneurship in International Marketing (Advances in International …, 2015
21*2015
Cultural influence on the adoption of social networking sites
MC Alarcón-del-Amo, C Lorenzo-Romero, MA Gómez-Borja
International Journal of Market Research 58 (2), 277-300, 2016
162016
Examining the impact of managerial involvement with social media on exporting firm performance
MC Alarcón-del Amo, A Rialp-Criado, J Rialp-Criado
International Business Review 27 (2), 355-366, 2017
15*2017
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