Marco Ieva
TítuloCitado porAño
Retail shopper marketing: the future of promotional flyers
C Ziliani, M Ieva
International Journal of Retail & Distribution Management 43 (6), 2015
302015
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience
M Ieva, C Ziliani
International Journal of Retail & Distribution Management 46 (3), 304-322, 2018
172018
Towards digital loyalty programs: insights from customer medium preference segmentation
M Ieva, C Ziliani
International Journal of Retail & Distribution Management 45 (2), 195-210, 2017
142017
Daily deal shoppers: What drives social couponing?
M Ieva, F De Canio, C Ziliani
Journal of Retailing and Consumer Services 40, 299-303, 2018
132018
The role of customer experience touchpoints in driving loyalty intentions in services
M Ieva, C Ziliani
The TQM Journal, 2018
122018
Online versus Offline Promotional Communication: Evaluating the Effect of Medium On Customer Response
M Ieva, C Ziliani, JC Gázquez-Abad, I D'attoma
Journal of Advertising Research 58 (3), 338-348, 2018
92018
Understanding complaint channel usage in multichannel retailing
M Frasquet, M Ieva, C Ziliani
Journal of Retailing and Consumer Services 47, 94-103, 2019
72019
Innovation in brand promotion: reacting to the economic crisis with digital channels and customer insight
C Ziliani, M Ieva
National Brands and Private Labels in Retailing, 151-159, 2014
72014
Device usage patterns and online shopping behaviour
F De Canio, M Ieva, C Ziliani
XII Convegno annuale della Società Italiana Marketing 2015, 2015
52015
Memory for private label versus national brand in feature advertising
M Ieva, C Ziliani, JC Gázquez-Abad
Advances in National Brand and Private Label Marketing, 43-50, 2015
42015
Beyond the" mobile versus PC" dichotomy: Profiling online shoppers based on device usage
F De Canio, M Ieva, C Ziliani
Mercati & Competitività, 2017
32017
Retail promotional communication: The comparative effectiveness of print versus online
C Ziliani, M Ieva, JC Gázquez-Abad, I D’Attoma
Exploring Omnichannel Retailing, 225-249, 2019
22019
The role of touchpoints in driving loyalty. Implications for omnichannel retailing
C Ziliani, M Ieva
Micro & Macro Marketing 27 (3), 375-396, 2018
22018
The interplay between customer experience and customer loyalty: Which touchpoints matter?
M Ieva, C Ziliani
Toulon-Verona Conference "Excellence in Services", 2017
12017
Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
M Ieva, E Fornari, C Ziliani
Advances in National Brand and Private Label Marketing, 131-138, 2017
12017
Who is the social coupon shopper? Understanding the drivers of social coupon adoption
M Ieva, F De Canio, C Ziliani
Marketing at the Confluence between Entertainment and Analytics, 1187-1202, 2017
12017
Do store flyers work? Implications for NBs and PLs from a subgroup analysis with experimental data
M Ieva, I D’Attoma, C Ziliani, JC Gázquez-Abad
Advances in National Brand and Private Label Marketing, 129-136, 2016
12016
Le preferenze per carta e digitale nel loyalty marketing
M Ieva, C Ziliani
Micro & Macro Marketing 24 (1), 143-153, 2015
12015
FUTURE CHALLENGES
M Ieva
Loyalty Management: From Loyalty Programs to Omnichannel Customer …, 2019
2019
MANAGING CUSTOMER EXPERIENCE TO FOSTER CUSTOMER LOYALTY
M Ieva
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences, 2019
2019
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