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Marco Ieva
Marco Ieva
Associate Professor - University of Parma
Dirección de correo verificada de unipr.it
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Citado por
Citado por
Año
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience
M Ieva, C Ziliani
International Journal of Retail & Distribution Management 46 (3), 304-322, 2018
1342018
The role of customer experience touchpoints in driving loyalty intentions in services
M Ieva, C Ziliani
The TQM Journal 30 (5), 444-457, 2018
942018
Determinants of technological innovation success and failure: Does marketing innovation matter?
I D'Attoma, M Ieva
Industrial marketing management 91, 64-81, 2020
882020
Omnichannel retailing and post-pandemic recovery: building a research agenda
G Salvietti, C Ziliani, C Teller, M Ieva, S Ranfagni
International Journal of Retail & Distribution Management 50 (8/9), 1156-1181, 2022
682022
Retail shopper marketing: the future of promotional flyers
C Ziliani, M Ieva
International Journal of Retail & Distribution Management 43 (6), 2015
612015
Understanding complaint channel usage in multichannel retailing
M Frasquet, M Ieva, C Ziliani
Journal of Retailing and Consumer Services 47, 94-103, 2019
592019
Daily deal shoppers: What drives social couponing?
M Ieva, F De Canio, C Ziliani
Journal of Retailing and Consumer Services 40, 299-303, 2018
452018
Towards digital loyalty programs: insights from customer medium preference segmentation
M Ieva, C Ziliani
International Journal of Retail & Distribution Management 45 (2), 195-210, 2017
452017
Online versus Offline Promotional Communication: Evaluating the Effect of Medium On Customer Response
M Ieva, C Ziliani, JC Gázquez-Abad, I D'attoma
Journal of Advertising Research 58 (3), 338-348, 2018
252018
Online channel adoption in supermarket retailing
M Frasquet, M Ieva, C Ziliani
Journal of Retailing and Consumer Services 59, 102374, 2021
232021
The role of marketing strategies in achieving the environmental benefits of innovation
I D'Attoma, M Ieva
Journal of Cleaner Production 342, 130957, 2022
222022
Loyalty management: from loyalty programs to omnichannel customer experiences
C Ziliani, M Ieva
Routledge, 2019
132019
The interplay between customer experience and customer loyalty: Which touchpoints matter?
M Ieva, C Ziliani
Toulon-Verona Conference "Excellence in Services", 2017
112017
Innovation in brand promotion: reacting to the economic crisis with digital channels and customer insight
C Ziliani, M Ieva
National Brands and Private Labels in Retailing: First International …, 2014
112014
Complaint behaviour in multichannel retailing: a cross-stage approach
M Frasquet, M Ieva, C Ziliani
International Journal of Retail & Distribution Management 49 (12), 1640-1659, 2021
92021
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels
M Frasquet, M Ieva, A Mollá-Descals
Journal of Retailing and Consumer Services 76, 103592, 2024
82024
Memory for private label versus national brand in feature advertising
M Ieva, C Ziliani, JC Gázquez-Abad
Advances in National Brand and Private Label Marketing: Second International …, 2015
82015
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
M Veloso, M Ieva, M Gómez-Suárez
Journal of Hospitality Marketing & Management 33 (1), 57-77, 2024
72024
Retail promotional communication: The comparative effectiveness of print versus online
C Ziliani, M Ieva, JC Gázquez-Abad, I D’Attoma
Exploring Omnichannel Retailing: Common Expectations and Diverse Realities …, 2019
72019
The role of customer experience touchpoints in driving loyalty intentions in services. TQM Journal, 30 (5), 444–457
M Ieva, C Ziliani
72018
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