| Advances in social media for travel, tourism and hospitality: New perspectives, practice and cases M Sigala, U Gretzel Routledge, 2017 | 117 | 2017 |
| The role of place attachment and festival attachment in influencing attendees’ environmentally responsible behaviours at music festivals M Alonso-Vazquez, J Packer, S Fairley, K Hughes Tourism Recreation Research 44 (1), 91-102, 2019 | 80 | 2019 |
| Marketing social corporativo MA Vázquez Juan Carlos Martinez Coll, 2000 | 70* | 2000 |
| Marketing social corporativo M Alonso Recuperado de http://www. eumed. net/libros-gratis/2006a/mav/index. htm, 2006 | 55 | 2006 |
| Investigación de mercados Y Alonso Obtenido de https://s7172a67c745f9450. jimcontent. com/download/version …, 2016 | 46 | 2016 |
| Opportunities and challenges of digital competencies for women tourism entrepreneurs in Latin America: a gendered perspective C Khoo, ECL Yang, RYY Tan, M Alonso-Vazquez, C Ricaurte-Quijano, ... Journal of Sustainable Tourism 32 (3), 519-539, 2024 | 27 | 2024 |
| From empowering women to being empowered by women: A gendered social innovation framework for tourism-led development initiatives RT Mathias Pécot, Carla Ricaurte-Quijano, Catheryn Khoo, Marisol Alonso ... Tourism Management 102 (104883), https://doi.org/10.1016/j.tourman.2024.1, 2024 | 20* | 2024 |
| Eco-friendly practices and pro-environmental behaviours: the Australian folk and world music festival perspective M Alonso-Vazquez, C Ballico Arts and the Market 11 (2), 2021 | 19 | 2021 |
| Management and Business Plan. M Alonso-Vazquez, MP Pastor-Pérez, MA Alonso-Castañón The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality …, 2018 | 18 | 2018 |
| Sentiment Analysis: A review J Ge, M Alonso-Vazquez, U Gretzel Advances in Social Media for Travel, Tourism and Hospitality: New …, 2017 | 18 | 2017 |
| The Emerald Handbook of entrepreneurship in tourism, travel and hospitality: skills for successful ventures M Sotiriadis Emerald Publishing Limited, 2018 | 12 | 2018 |
| Social Marketing in Latin America: A Historical Overview M Alonso-Vazquez, N Aya Pastrana Social Marketing Quarterly 28 (1), https://doi.org/10.1177/1524500421107318, 2022 | 9 | 2022 |
| Social Marketing in Latin America: A Historical Overview M Alonso-Vazquez, N Aya Pastrana Social Marketing Quarterly, 15245004211073189, 2022 | 9 | 2022 |
| Marketing social corporativo Edición electrónica M Alonso Texto completo en www. eumed. net/libros/2006/mav/tesis para optar al título …, 2003 | 9 | 2003 |
| Marketing social corporativo “una nueva estrategia de desarrollo comercial en España” M Alonso Tesis de maestría, Universidad Autónoma de Madrid, España.[En línea …, 2003 | 9 | 2003 |
| Going solo during the pandemic: a generational segmentation of solo female travellers M Alonso-Vazquez, ECL Yang, MM Pages Vidal, C Khoo Current Issues in Tourism 27 (3), 381-395, 2024 | 8 | 2024 |
| Technology Adoption by Tourism Operators in Australia and Brazil: An Institutional Theory Perspective U Gretzel, L Mendes-Filho, M Lobianco, M Alonso-Vazquez e-Review of Tourism Research 8 (1), 2017 | 7 | 2017 |
| Factors that influence engagement in on-site environmentally responsible behaviours at music festivals M Alonso-Vazquez | 6 | 2015 |
| Place attachment, festival attachment, and behavioural intentions as predictors of on-site environmentally responsible behaviours at music events M Alonso-Vazquez, J Packer, K Hughes School of Tourism, The University of Queensland, 2014 | 6 | 2014 |
| Conjoint Analysis M Alonso-Vazquez, RPS in Kaurav, D Gursoy, N Chowdhary An SPSS Guide for Tourism, Hospitality and Events Researchers, 2021 | 5* | 2021 |
Ulrike GretzelSenior Fellow, University of Southern CaliforniaVerified email at usc.edu
