| The oxidation of NADH by plant mitochondria JM Palmer, JA Ward Encyclopedia of Plant Physiology 18, 173-196, 1985 | 49 | 1985 |
| Marketing beyond the Frontier? Researching the new Marketing Landscape of Virtual Worlds M Saren, T Harwood, J Ward, A Venkatesh Journal of Marketing Management 13, 1435-1442, 2013 | 38 | 2013 |
| Changes in the cytochrome composition of Rhodopseudomonas sphaeroides grown aerobically, photosynthetically and on dimethyl sulphoxide. J Ward, CN Hunter, OTG Jones Biochem J 212 (3), 783-90, 1983 | 30 | 1983 |
| The Avatar Lecturer: Learning & Teaching in Second Life J Ward Marketing Intelligence & Planning 28 (7), 862-881, 2010 | 25 | 2010 |
| Market research within 3D virtual worlds: an examination of pertinent issues T Harwood, J Ward International Journal of Market Research 55 (2), 247-266, 2013 | 17 | 2013 |
| “Understanding participation styles within teen Virtual Worlds: A comparison of UK and Finnish users”. J Ward, J Gummerus Children & Teen Consumption Conference, Edinburgh, 2014 | 6 | 2014 |
| DEVELOPING A METHODOLOGY TO RESEARCH THE AVATAR / USER RELATIONSHIP J Ward, N Coates American Marketing Association Winter Conference, 2016, 2016 | 5 | 2016 |
| Is student engagement the magic wand to create a transformative marketing curriculum? Y Dixon-Todd, J Ward, N Coates | 3 | 2016 |
| Second Life, Contours of a Virtual Marketing Landscape JA Ward, MA Saren EMAC 2008, Brighton ,UK, 2008 | 3 | 2008 |
| The Service-dominant Logic in Computer mediated environments: Identifying the operant resources. JA Ward, MA Saren Naples Forum on Service 2011, Capri, 2011 | 2 | 2011 |
| The teaching and learning of relationship marketing MJ Harker, R Bennan, J Ward, J Fierro 36th EMAC Annual Conference 2007, 2007 | 2 | 2007 |
| Exploring Service-dominant Logic within computer mediated actor-networks JA Ward, T Stone, MA Saren EMAC 2011, Slovenia, 2011 | 1 | 2011 |
| It's Virtually a Crime! Engaging Crime fiction readers during the Pandemic J Ward Academy of Marketing Annual Conference proceedings, 2021, 2021 | | 2021 |
| The Birkin Bag: Differing value perspectives in an online community N Vallstrom, J Ward, S Bhate Academy of Marketing Annual Conference proceedings, 2019, 2019 | | 2019 |
| The Shape of Value Co-destruction to come N Vallstrom, J Ward, S Bhate Academy of Marketing Annual Conference proceedings, 2019, 2019 | | 2019 |
| Investigating external examining for marketing M Harker, D Brennan, J Ward, J Wilson | | 2018 |
| Developing Cultural Competence in a highly interactive service environment N Coates, J Ward Academy of Marketing Annual Conference proceedings, 2018, 2018 | | 2018 |
| Belonging, Becoming, Being in a Young Person's Virtual World J Ward, J Gummerus Academy of Marketing Annual Conference proceedings, 2018, 2018 | | 2018 |
| The Self-determined customer journey in a collective service environment. J Ward European Academy of Marketing Conference Proceedings, 2018, 2018 | | 2018 |
| Service experience participation styles in a young people’s virtual world J Ward, J Gummerus, M Ness | | 2017 |
Tracy HarwoodProfessor of Digital Culture, Institute of Creative Technologies, De Montfort UniversityDirección de correo verificada de dmu.ac.uk
