| Gamification and online consumer decisions: Is the game over? S Tobon, JL Ruiz-Alba, J García-Madariaga Decision Support Systems 128, 113167, 2020 | 201 | 2020 |
| Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry J García-Madariaga, F Rodríguez-Rivera Spanish Journal of Marketing-ESIC 21, 39-53, 2017 | 110 | 2017 |
| Do isolated packaging variables influence consumers' attention and preferences? J García-Madariaga, MFB López, IM Burgos, NR Virto Physiology & behavior 200, 96-103, 2019 | 109 | 2019 |
| The influence of opinion leaders’ ewom on online consumer decisions: A study on social influence S Tobon, J García-Madariaga Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 748-767, 2021 | 91 | 2021 |
| What can neuromarketing tell us about food packaging? I Moya, J García-Madariaga, MF Blasco Foods 9 (12), 1856, 2020 | 45 | 2020 |
| A fuzzy linguistic RFM model applied to campaign management RA Carrasco, MF Blasco, J García-Madariaga, E Herrera Viedma IMAI software, 2018 | 40 | 2018 |
| Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment J García-Madariaga, I Moya, N Recuero, MF Blasco Frontiers in Psychology 11, 527096, 2020 | 36 | 2020 |
| Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves Sustainability in Innovation and Entrepreneurship: Policies and Practices …, 2018 | 30 | 2018 |
| Optimizing website quality: The case of two superstar museum websites J Garcia-Madariaga, N Recuero Virto, MF Blasco López, ... International Journal of Culture, Tourism and Hospitality Research 13 (1), 16-36, 2019 | 28 | 2019 |
| Tourism sustainability in archaeological sites MF Blasco López, N Recuero Virto, J Aldas Manzano, ... Journal of Cultural Heritage Management and Sustainable Development 8 (3 …, 2018 | 25 | 2018 |
| Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an arts services provider J Flores-Zamora, J Garcia-Madariaga Journal of Retailing and Consumer Services 39, 114-122, 2017 | 24 | 2017 |
| Archaeological tourism: looking for visitor loyalty drivers MF Blasco López, NR Virto, JA Manzano, J García-Madariaga Journal of Heritage Tourism 15 (1), 60-75, 2020 | 22 | 2020 |
| The influence of museums’ websites on users’ intentions J García-Madariaga, N Recuero Virto, F Blasco López ESIC MARKET Economic and Business Journal, 2017 | 17 | 2017 |
| The effect of product innovation, promotion, and price on consumer switching to private labels C Abril, J Sanchez, J García-Madariaga Journal of Marketing Channels 22 (3), 192-201, 2015 | 16 | 2015 |
| A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. RG Martínez, RA Carrasco, J García-Madariaga, CP Gallego, ... Procedia Computer Science 162, 281-289, 2019 | 15 | 2019 |
| A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: An application to the 4G telecommunications sector RA Carrasco, MF Blasco, J García-Madariaga, A Pedreño-Santos, ... Technological and Economic Development of Economy 24 (4), 1606-1629, 2018 | 15 | 2018 |
| La influencia de las páginas web de los museos en las intenciones de los usuarios J García-Madariaga, NR Virto, FB López ESIC Market 48 (157), 393-416, 2017 | 10 | 2017 |
| The influence of risks perception on the purchase of ecological personal care products C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves Instituto Superior de Entre Douro e Vouga (ISVOUGA), 2016 | 9 | 2016 |
| Influencers vs the power of the crowd: A research about social influence on digital era S Tobon, J García-Madariaga Estudios Gerenciales 37 (161), 601-609, 2021 | 8 | 2021 |
| Analysis of effective recall in radio advertising A Pedreño-Santos, J Garcia-Madariaga Journal of Communication Management 26 (1), 18-38, 2022 | 5 | 2022 |
