To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India P Raman, K Aashish International Journal of Bank Marketing, 2021 | 99 | 2021 |
Think global and buy global: The influence of global identity on indian consumers’ behaviour toward Chinese smartphone brands P Raman, K Aashish Journal of Global Marketing 34 (2), 90-109, 2021 | 16 | 2021 |
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India P Raman, K Aashish International Journal of Sports Marketing and Sponsorship 23 (4), 707-726, 2022 | 13 | 2022 |
Antecedents of smart farming adoption to mitigate the digital divide–extended innovation diffusion model K Dixit, K Aashish, AK Dwivedi Technology in Society 75, 102348, 2023 | 5 | 2023 |
Business incubation mechanism for conducive start-up ecosystem K Aashish Journal of Management & Entrepreneurship 2 (1), 2017 | 5 | 2017 |
Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India P Raman, K Aashish Qualitative Market Research: An International Journal 26 (4), 368-394, 2023 | 3 | 2023 |
FinTech Adoption of Financial Services Industry: Exploring the Impact of Creative and Innovative Leadership MA Baba, Z Haq, M Dawood, K Aashish Journal of Risk and Financial Management 16 (10), 453, 2023 | 2 | 2023 |
Empirical Investigation of Business Incubation Service Components in Indian Technology Business Incubators (TBIs) A Kumar Proceedings of ICRBS 2017, 2017 | 2 | 2017 |
Understanding Appropriate Teaching Pedagogy for Startup Entrepreneurship K Aashish, K Dixit, AK Dwivedi Industry 4.0 and Advanced Manufacturing: Proceedings of I-4AM 2022, 319-326, 2022 | 1 | 2022 |
Impact Assessment of Marketing Assistance Schemes of MSMEs: With Special reference to Vaishali, Bihar K Aashish Eleventh Biennial Conference on Entrepreneurship (February 18-20, 2015 …, 2015 | 1 | 2015 |
Smart farming for future: a structural relation analysis of attitude, facilitating condition, economic benefit and government support K Anubhav, M Agarwal, K Aashish Technology Analysis & Strategic Management, 1-15, 2023 | | 2023 |
Competitive Capabilities and Performance among SMEs: Exploring the mediating role of Digital Platforms enabled Business Model Experimentation and Competitive Advantage K Aashish Bookwell Delhi, 2021 | | 2021 |
FINANCIAL PERFORMANCE MEASUREMENT OF NON-PROFIT TBI’S: THROUGH BALANCE SCORECARD APPROACH A Kumar International Conference on Enhancing Economic Productivity and …, 2017 | | 2017 |
Entrepreneurial Traits among Undergraduate Technical Students: Insights for Startup Education A Kumar Twelfth Biennial Conference on Entrepreneurship 1, 354-362, 2017 | | 2017 |
THE NECESSITY TO EMPOWER SURVIVALIST MICRO-ENTREPRENEURS: FOR RURAL ECONOMIC DEVELOPMENT K AASHISH | | |