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Iguácel Melero
Iguácel Melero
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Title
Cited by
Cited by
Year
Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success
E Fraj, J Matute, I Melero
Tourism management 46, 30-42, 2015
6212015
Recasting the customer experience in today’s omni-channel environment
I Melero, FJ Sese, PC Verhoef
Universia Business Review, 18-37, 2016
3222016
Management for sustainable development and its impact on firm value in the SME context: Does size matter?
ME López‐Pérez, I Melero, F Javier Sese
Business Strategy and the Environment 26 (7), 985-999, 2017
1432017
Managing complaints to improve customer profitability
J Cambra-Fierro, I Melero, FJ Sese
Journal of Retailing 91 (1), 109-124, 2015
1352015
Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
I Melero, T Montaner
European journal of management and business economics 25 (3), 161-167, 2016
1222016
Customer value co-creation over the relationship life cycle
J Cambra-Fierro, I Melero-Polo, FJ Sese
Journal of Service Theory and Practice 28 (3), 336-355, 2018
1022018
Can complaint-handling efforts promote customer engagement?
J Cambra-Fierro, I Melero-Polo, F Javier Sese
Service Business 10, 847-866, 2016
1012016
Customer engagement: Innovation in non-technical marketing processes
JJ Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco
Innovation 15 (3), 326-336, 2013
992013
Sustainability and business outcomes in the context of SMEs: Comparing family firms vs. non-family firms
ME López-Pérez, I Melero-Polo, R Vázquez-Carrasco, J Cambra-Fierro
Sustainability 10 (11), 4080, 2018
972018
Company image and corporate social responsibility: reflecting with SMEs' managers
E Fraj‐Andrés, ME López‐Pérez, I Melero‐Polo, R Vázquez‐Carrasco
Marketing Intelligence & Planning 30 (2), 266-280, 2012
902012
La estrategia de marketing con causa: Factores determinantes de su éxito
I Buil, I Melero, T Montaner
Universia Business Review, 90-107, 2012
872012
The role of frontline employees in customer engagement
J Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco
Revista Española de Investigación de Marketing ESIC 18 (2), 67-77, 2014
862014
Multichannel integration along the customer journey: a systematic review and research agenda
L Gao, I Melero, FJ Sese
The Service Industries Journal 40 (15-16), 1087-1118, 2020
812020
Customer equity drivers, customer experience quality, and customer profitability in banking services: The moderating role of social influence
L Gao, I Melero-Polo, FJ Sese
Journal of Service Research 23 (2), 174-193, 2020
792020
Understanding online business simulation games: The role of flow experience, perceived enjoyment and personal innovativeness
J Matute-Vallejo, I Melero-Polo
Australasian Journal of Educational Technology 35 (3), 2019
722019
Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes
J Cambra-Fierro, I Melero-Polo, J Sese
Service Business 9, 297-320, 2015
722015
From dissatisfied customers to evangelists of the firm: a study of the Spanish mobile service sector
JC Fierro, IM Polo, FJS Oliván
BRQ Business Research Quarterly 17 (3), 191-204, 2014
562014
Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development
ME López‐Pérez, I Melero, F Javier Sesé
Corporate Social Responsibility and Environmental Management 24 (5), 435-448, 2017
532017
Aproximación al concepto de engagement: Un estudio exploratorio en el sector de la telefonía móvil
J Cambra, I Melero, FJ Sese
UCJC Business and Society Review (formerly Known As Universia Business Review), 2012
532012
Are multichannel customers really more valuable? An analysis of banking services
J Cambra-Fierro, WA Kamakura, I Melero-Polo, FJ Sese
International Journal of Research in Marketing 33 (1), 208-212, 2016
492016
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