Iguácel Melero
Iguácel Melero
Dirección de correo verificada de unizar.es
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Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success
E Fraj, J Matute, I Melero
Tourism Management 46, 30-42, 2015
3142015
Recasting the customer experience in today’s omni-channel environment
I Melero, FJ Sese, PC Verhoef
Universia Business Review, 18-37, 2016
1362016
Managing complaints to improve customer profitability
J Cambra-Fierro, I Melero, FJ Sese
Journal of Retailing 91 (1), 109-124, 2015
832015
La estrategia de marketing con causa: Factores determinantes de su éxito
I Buil, I Melero, T Montaner
Universia Business Review 4 (36), 2012
612012
Company image and corporate social responsibility: reflecting with SMEs' managers
J Camra‐Fierro, E Centeno, E Fraj‐Andrés, ME López‐Pérez, ...
Marketing Intelligence & Planning, 2012
602012
Customer engagement: Innovation in non-technical marketing processes
JJ Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco
Innovation 15 (3), 326-336, 2013
532013
Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
I Melero, T Montaner
European Journal of Management and Business Economics 25 (3), 161-167, 2016
502016
Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes
J Cambra-Fierro, I Melero-Polo, J Sese
Service Business 9 (2), 297-320, 2015
472015
Can complaint-handling efforts promote customer engagement?
J Cambra-Fierro, I Melero-Polo, FJ Sese
Service Business 10 (4), 847-866, 2016
452016
The role of frontline employees in customer engagement
J Cambra-Fierro, I Melero-Polo, R Vázquez-Carrasco
Revista Española de Investigación de Marketing ESIC 18 (2), 67-77, 2014
432014
Management for sustainable development and its impact on firm value in the SME context: Does size matter?
ME López‐Pérez, I Melero, F Javier Sese
Business Strategy and the Environment 26 (7), 985-999, 2017
422017
From Dissatisfied Customers to Evangelists of the Firm: A Study of the Spanish Mobile Service Sector
JC Fierro, IM Polo, FJS Oliván
BRQ Business Research Quarterly 17 (3), 191-204, 2014
342014
Aproximación al concepto de engagement: Un estudio exploratorio en el sector de la telefonía móvil
J Cambra, I Melero, FJ Sese
UCJC Business and Society Review (formerly known as Universia Business Review), 2012
312012
Are multichannel customers really more valuable? An analysis of banking services
J Cambra-Fierro, WA Kamakura, I Melero-Polo, FJ Sese
International Journal of Research in Marketing 33 (1), 208-212, 2016
292016
Customer value co-creation over the relationship life cycle
J Cambra-Fierro, I Melero-Polo, FJ Sese
Journal of Service Theory and Practice, 2018
272018
Does specific CSR training for managers impact shareholder value? Implications for education in sustainable development
ME López‐Pérez, I Melero, F Javier Sesé
Corporate Social Responsibility and Environmental Management 24 (5), 435-448, 2017
222017
Jóvenes, relaciones sexuales y riesgo de infección por VIH: encuesta de salud y hábitos sexuales, España, 2003: informe FIPSE
MJ Belza, A Koerting, MS Cardona
Fundación para la Investigación y la Prevención del Sida en España, 2006
222006
El aprendizaje y la innovación como determinantes del desarrollo de una capacidad de gestión medioambiental proactiva
EF Andrés, JM Vallejo, IM Polo
Cuadernos de Economía y Dirección de la Empresa 16 (3), 180-193, 2013
202013
Sustainability and business outcomes in the context of SMEs: Comparing family firms vs. non-family firms
ME López-Pérez, I Melero-Polo, R Vázquez-Carrasco, J Cambra-Fierro
Sustainability 10 (11), 4080, 2018
192018
Game-based learning: using business simulators in the university classroom [Aprender jugando: la utilización de simuladores empresariales en el aula universitaria]
J Matute, I Melero
Univ. bus. rev., 2016
142016
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Artículos 1–20