| Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness OS Itani, AN Kassar, SMC Loureiro International Journal of Hospitality Management 80, 78-90, 2019 | 353 | 2019 |
| Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler OS Itani, R Agnihotri, R Dingus Industrial Marketing Management 66, 64-79, 2017 | 313 | 2017 |
| Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers GK Dagher, O Itani Journal of Consumer Behaviour 13 (3), 188-195, 2014 | 279 | 2014 |
| Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19 OS Itani, LD Hollebeek Tourism Management 84, 104290, 2021 | 220 | 2021 |
| Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India R Agnihotri, KJ Trainor, OS Itani, M Rodriguez Journal of Business Research 81, 144-154, 2017 | 186 | 2017 |
| Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict R Agnihotri, CB Gabler, OS Itani, F Jaramillo, MT Krush Journal of Personal Selling & Sales Management 37 (1), 27-41, 2017 | 173 | 2017 |
| The impact of environment concern and attitude on green purchasing behavior GK Dagher, AN Kassar, O Itani Contemporary Management Research 11 (2), 179-205, 2015 | 162 | 2015 |
| Social media and customer relationship management technologies: Influencing buyer-seller information exchanges OS Itani, MT Krush, R Agnihotri, KJ Trainor Industrial Marketing Management 90, 264-275, 2020 | 113 | 2020 |
| The effects of empathy and listening of salespeople on relationship quality in the retail banking industry: The moderating role of felt stress OS Itani, AE Inyang International Journal of Bank Marketing 33 (6), 692-716, 2015 | 109 | 2015 |
| Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: does relationship duration matter? OS Itani, R El Haddad, A Kalra Journal of Retailing and Consumer Services 53, 101980, 2020 | 106 | 2020 |
| The influence of environmental attitude, environmental concern and social influence on green purchasing behavior G Dagher, O Itani Review of Business Research 12 (2), 104-111, 2012 | 105 | 2012 |
| Building customer relationships while achieving sales performance results: Is listening the holy grail of sales? OS Itani, EA Goad, F Jaramillo Journal of Business Research 102, 120-130, 2019 | 101 | 2019 |
| Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance NN Chaker, EL Nowlin, MT Pivonka, OS Itani, R Agnihotri Industrial Marketing Management 100, 127-144, 2022 | 70 | 2022 |
| Achieving top performance while building collegiality in sales: It all starts with ethics OS Itani, F Jaramillo, L Chonko Journal of Business Ethics 156, 417-438, 2019 | 61 | 2019 |
| From cognition to action: the effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior H Alnakhli, R Singh, R Agnihotri, OS Itani Journal of Business & Industrial Marketing 35 (12), 1915-1927, 2020 | 53 | 2020 |
| When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias TH Freling, Z Yang, R Saini, OS Itani, RR Abualsamh Organizational Behavior and Human Decision Processes 160, 51-67, 2020 | 52 | 2020 |
| Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs OS Itani, A Kalra, J Riley Information & Management 59 (3), 103621, 2022 | 51 | 2022 |
| Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors OS Itani, F Jaramillo, B Paesbrugghe Journal of Retailing and Consumer Services 53, 101978, 2020 | 50 | 2020 |
| “Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate … OS Itani European Journal of Marketing 55 (4), 1023-1066, 2021 | 38 | 2021 |
| The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital OS Itani, V Badrinarayanan, D Rangarajan European Journal of Marketing 57 (3), 683-717, 2023 | 33 | 2023 |
