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Worawan Ongkrutraksa
Worawan Ongkrutraksa
Professor of Advertising and Public Relations,Chulalongkorn University
Dirección de correo verificada de chula.ac.th - Página principal
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Green marketing and advertising
WY Ongkrutraksa
The debate over corporate social responsibility, 365-378, 2007
412007
An analysis of kid YouTubers in Thailand. The case of minors as influencers for toys (Una aproximación a los niños Youtubers tailandeses. El caso de los menores como …
E Martínez-Pastor, W Ongkrutraksa, R Vizcaíno-Laorga
Revista Mediterránea de Comunicación/Mediterranean Journal of Communication …, 2020
16*2020
A content analysis of environmental advertising: Studies of Japanese, Thai, Chinese and American advertisements
W Ongkrutraksa
Asia Pacific advances in consumer research 5, 120-126, 2002
102002
International natural disaster communications: an exploratory study of signage for tsunami, earth quake and flood in Japan and Thailand
W Ongkrutraksa
ジャーナリズム & メディア: 新聞学研究所紀要 Journalism & Media, Nihon University …, 2015
82015
Exploring Young Consumers’ Exposure, Attitude, and Behavioral Response to YouTube Video Game Streaming’s Product Placement
W Ongkrutraksa
International Journal of Electronic Commerce Studies 13 (3), 45-68, 2022
72022
THAI YOUTH AND MARKETING COMMUNICATION IN GLOBALIZATION AGE
V PATANAITTIKUL, W ONGKRUTRAKSA
International Journal of Management Cases 13 (4), 53-60, 2011
52011
THE ANALYSIS OF CHILD YOUTUBERS’ VIDEOS IN THAILAND TO DEVELOP APPROPRIATE YOUTUBE ADVERTISING
W Ongkrutraksa
AU e-Journal of Interdisciplinary Research 6 (2), 34-41, 2021
42021
YouTube Marketing Communications and Children: A Case Study of Thai Youtubers
W Ongkrutraksa
ISERD INTERNATIONAL CONFERENCE http://worldresearchlibrary.org/ppd_topics …, 2019
42019
Consumers' Motivation, Loyalty and Exposure to Integrated Marketing Communication of Garena Online Game
P Okveja, W Ongkrutraksa
International Conference on New Media Communication & Technology (INCT) 2019, 2019
42019
Environmental Communication in the Digital Age: A Study of Emotional Appeal Effects
W Ongkrutraksa
Retrieved March 15, 2011, 2003
42003
Environmental communication in the digital age: a study of emotional appeal effects
W Ongkrutraksa
Retrieved March 15, 2011, 2003
42003
A Survey of Marketing Communications in Video Clips of Gamers on YouTube in Thailand
W Ongkrutraksa
Journal of Public Relations and Advertising 15 (1), 1-15, 2022
32022
The Influences of Marketing Communications in YouTube on Behavior of Generation Z and Y Consumer
W Ongkrutraksa
Journal of Public Relations and Advertising 14 (1), 1-12, 2021
32021
The Relationship between Facebook users’ Motivation on Environmental Issues and Environmental Awareness
LNB Tue, W Ongkrutraksa
Journal of communication and management NIDA 5 (2), 18-34, 2019
3*2019
The symbology development for hazard communication in Thailand
P Imsuwansakorn, W Ongkrutraksa
International Proceedings of Economics Development and Research 57, 42, 2012
32012
Product Placement Approaches on YouTube: Impactful Tips from Influential YouTubers amid the Covid-19 Pandemic
W Ongkrutraksa
Communication and Media in Asia Pacific (CMAP) 5 (2), 15-24, 2022
22022
The use of MOOC in a blended environment of international advertising and marketing communications course
W Ongkrutraksa
Journal of Rattana Bundit University 16 (1), 50-64, 2021
22021
People and environment: A quantitative analysis of attitudes and behavior toward media of urban green spaces
W Ongkrutraksa
International Journal of Environmental Science and Development 10 (Issue 10 …, 2019
22019
THE RELATIONSHIP BETWEEN CUSTOMER’S MEDIA EXPOSURE, BRAND PERCEPTION AND PURCHASE INTENTION
R Viratthanant, W Ongkrutraksa
Communication and Media in Asia Pacific (CMAP) 1 (1), 55-73, 2018
22018
The Use of Websites and Social Networks for Consumer Products in Thailand
W Ongkrutraksa
Proceedings of the American Society of Business and Behavioral Sciences …, 2010
22010
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Artículos 1–20