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Worawan Ongkrutraksa
Worawan Ongkrutraksa
Associate Professor of Public Relations&Advertising,Chulalongkorn University
Dirección de correo verificada de chula.ac.th - Página principal
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Green marketing and advertising
WY Ongkrutraksa
The debate over corporate social responsibility, 365-378, 2007
382007
An analysis of kid YouTubers in Thailand. The case of minors as influencers for toys (Una aproximación a los niños Youtubers tailandeses. El caso de los menores como …
E Martínez-Pastor, W Ongkrutraksa, R Vizcaíno-Laorga
Revista Mediterránea de Comunicación/Mediterranean Journal of Communication …, 2020
12*2020
A content analysis of environmental advertising: Studies of Japanese, Thai, Chinese and American advertisements
W Ongkrutraksa
Asia Pacific advances in consumer research 5, 120-126, 2002
102002
International natural disaster communications: an exploratory study of signage for tsunami, earth quake and flood in Japan and Thailand
W Ongkrutraksa
ジャーナリズム & メディア: 新聞学研究所紀要 Journalism & Media, Nihon University …, 2015
72015
THAI YOUTH AND MARKETING COMMUNICATION IN GLOBALIZATION AGE
V PATANAITTIKUL, W ONGKRUTRAKSA
International Journal of Management Cases 13 (4), 53-60, 2011
52011
Environmental Communication in the Digital Age: A Study of Emotional Appeal Effects
W Ongkrutraksa
Retrieved March 15, 2011, 2003
42003
Environmental communication in the digital age: a study of emotional appeal effects
W Ongkrutraksa
Retrieved March 15, 2011, 2003
42003
The symbology development for hazard communication in Thailand
P Imsuwansakorn, W Ongkrutraksa
International Proceedings of Economics Development and Research 57, 42, 2012
32012
Green Marketing and Advertising. May, Steve. Cheney, George, & Roper, Juliet. The Debate over Corporate Social Responsibility. 365-378
WY Ongkrutraksa
New York: Oxford University Press, Inc, 2007
32007
THE ANALYSIS OF CHILD YOUTUBERS’ VIDEOS IN THAILAND TO DEVELOP APPROPRIATE YOUTUBE ADVERTISING
W Ongkrutraksa
AU e-Journal of Interdisciplinary Research 6 (2), 34-41, 2021
22021
YouTube Marketing Communications and Children: A Case Study of Thai Youtubers
W Ongkrutraksa
ISERD INTERNATIONAL CONFERENCE http://worldresearchlibrary.org/ppd_topics …, 2019
22019
The Use of Websites and Social Networks for Consumer Products in Thailand
W Ongkrutraksa
Proceedings of the American Society of Business and Behavioral Sciences …, 2010
22010
The Environmentally Aware Advertising: An Investigation of Newspaper Advertising in Japan, Thailand and China
M Koizumi, W Ongkrutraksa
The Bulletin of the Faculty of Letters Tokai University 72, 45-63, 2000
22000
THE RELATIONSHIP BETWEEN CUSTOMER’S MEDIA EXPOSURE, BRAND PERCEPTION AND PURCHASE INTENTION
R Viratthanant, W Ongkrutraksa
Communication and Media in Asia Pacific (CMAP) 1 (1), 55-73, 2018
12018
The Guide to Excellence in Communication Management and Public Relations Tools for Preventing Disasters
W Ongkrutraksa
International Conference On Law, Education, Humanities And Management …, 2017
12017
Effectiveness of emotional appeals in environmental advertising
W Ongkrutraksa
東海大学, 2007
12007
Product Placement Approaches on YouTube: Impactful Tips from Influential YouTubers amid the Covid-19 Pandemic
W Ongkrutraksa
Communication and Media in Asia Pacific (CMAP) 5 (2), 15-24, 2022
2022
Exploring Young Consumers’ Exposure, Attitude, and Behavioral Response to YouTube Video Game Streaming’s Product Placement
W Ongkrutraksa
International Journal of Electronic Commerce Studies 13 (3), 45-68, 2022
2022
การสำรวจการสื่อสารการตลาดในคลิปวิดีโอของนักเล่นเกมบนยูทูบของประเทศไทย (A Survey of Marketing Communications in Video Clips of Gamers on YouTube in Thailand)
W Ongkrutraksa
Journal of Public Relations and Advertising 15 (1), 1-15, 2022
2022
Gamer and product placement on YouTube in Thailand
W Ongkrutraksa
the 1st International Conference on Children and Social Media: Present and …, 2021
2021
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Artículos 1–20