Lauri M. Baker
Lauri M. Baker
Associate Professor of Agricultural Communication, University of Florida
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The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales
B Yao, A Shanoyan, HH Peterson, C Boyer, L Baker
Agribusiness 35 (2), 281-297, 2019
Recruiting Strategically: Increasing Enrollment in Academic Programs of Agriculture.
LM Baker, Q Settle, C Chiarelli, T Irani
Journal of Agricultural Education 54 (3), 54-66, 2013
Branding the land grant university: Stakeholders’ awareness and perceptions of the tripartite mission
K Abrams, C Meyers, T Irani, L Baker
Journal of Extension 48 (6), 1-11, 2010
Instructors' social media use and preferences in agriculture classes
Q Settle, R Telg, T Irani, LM Baker, E Rhoades, T Rutherford
NACTA Journal 55 (2), 78-83, 2011
Using Prezi in the classroom
Q Settle, KM Abrams, LM Baker
NACTA Journal 55 (4), 105, 2011
Communicating strategically with generation me: Aligning students' career needs with communication about academic programs and available careers
LM Baker, T Irani, K Abrams
NACTA Journal 55 (2), 32-39, 2011
Totally transparent: A qualitative study about the impact of farm tours on bloggers
S Stebner, J Ray, J Becker, LM Baker
Journal of Applied Communications 99 (4), 48-62, 2015
Social Media in Education: The Relationship Between Past Use and Current Perceptions.
Q Settle, R Telg, LM Baker, T Irani, E Rhoades, T Rutherford
Journal of Agricultural Education 53 (3), 2012
The new agent: A qualitative study to strategically adapt new agent professional development
LM Baker, G Hadley
The Journal of Extension 52 (5), 10, 2014
Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions
K Rohling, C Wandersee, LM Baker, P Tomlinson
Journal of Applied Communications 100 (3), 83-93, 2016
Expectations and experience: An exploratory study of undergraduate research experiences as viewed through the experiential learning theory
S Stebner, AEH King, LM Baker
NACTA Journal 60 (4), 364-371, 2016
Let's get theoretical: A quantitative content analysis of theories and models used in the Journal of Applied Communications
LM Baker, AEH King
Journal of Applied Communications 100 (1), 67-80, 2016
Marketing with more: An in-depth look at relationship marketing with new media in the green industry
S Stebner, LM Baker, HH Peterson, CR Boyer
Journal of Applied Communications, 7-19, 2017
Relationship marketing: A qualitative case study of new-media marketing use by Kansas garden centers
S Stebner, CR Boyer, LM Baker, HH Peterson
Horticulturae 3 (1), 26, 2017
The impact of new media on policy affecting agriculture
LM Baker, T Irani
Journal of Applied Communications 98 (3), 17-32, 2014
Trends in the use of new-media marketing in US ornamental horticulture industries
HH Peterson, CR Boyer, LM Baker, BH Yao
Horticulturae 4 (4), 32, 2018
Flipping the classroom and furthering our careers
LM Baker, Q Settle
Nacta Journal 57 (3), 75-76, 2013
Managing media relations: Determining the reputation of a land grant institution from perspective of media professionals
LM Baker, K Abrams, T Irani, C Meyers
Journal of Applied Communications 95 (2), 60-74, 2011
Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within university and extension communication …
A Zagonel, LM Baker, AEH King
Journal of Applied Communications 103 (2), 2019
Ask the audience: determining the organizational identity of a state extension agency
J Ray, LM Baker, Q Settle
Journal of Applied Communications 99 (4), 62-76, 2015
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