Fei Xue
TítuloCitado porAño
The moderating effects of product involvement on situational brand choice
F Xue
Journal of Consumer Marketing 25 (2), 85-94, 2008
1112008
The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth
F Xue, P Zhou
Journal of International Consumer Marketing 23 (1), 45-58, 2010
942010
Visual differences in US and Chinese television commercials
S Zhou, F Xue, F Xue, P Zhou
Journal of Advertising 34 (1), 112-119, 2005
862005
Internet-facilitated consumer-to-consumer communication: The moderating role of receiver characteristics
F Xue, JE Phelps
International journal of internet marketing and advertising 1 (2), 121-136, 2004
852004
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach
S Muralidharan, F Rejón-Guardia, F Xue
Journal of International Consumer Marketing 28 (1), 54-72, 2016
312016
Personal networks as a precursor to a green future: A study of “green” consumer socialization among young millennials from India and China
S Muralidharan, F Xue
Young Consumers 17 (3), 226-242, 2016
272016
A green picture is worth a thousand words?: Effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
F Xue, S Muralidharan
Journal of Promotion Management 21 (1), 82-106, 2015
272015
Message framing and collectivistic appeal in green advertising—a study of Chinese consumers
F Xue
Journal of International Consumer Marketing 27 (2), 152-166, 2015
152015
It looks green: Effects of green visuals in advertising on Chinese consumers’ brand perception
F Xue
Journal of International Consumer Marketing 26 (1), 75-86, 2014
122014
Self-esteem, life-satisfaction and materialism: Effects of advertising images on Chinese college students
S Zhou, F Xue, P Zhou
New Directions in International Advertising Research, 243-261, 2002
112002
Self-concept, product involvement, and responses to self-congruent advertising
F Xue, JE Phelps
Journal of Current Issues & Research in Advertising 34 (1), 1-20, 2013
92013
Effects of Advertising Images on Social Comparison: Do Societies Matter?
S Zhou, P Zhou, F Xue
China Media Research 4 (1), 2008
92008
What Do Couples Do? A Content Analysis of Couple Images in Consumer Magazine Advertising.
F Xue, M Ellzey
Journal of Magazine & New Media Research 10 (2), 2009
72009
Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study
S Muralidharan, F Xue
Asian Journal of Communication 25 (2), 213-231, 2015
62015
Greener on the Other Side? A Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States.
F Xue, P Zhou
Journal of Magazine & New Media Research 13 (2), 2012
52012
Crystal structures of [18] aneN6H2K [Co (CN) 6]. 4H2O,[16] aneN4H2K [Co (CN) 6] and [12] aneN4H3 [Co (CN) 6]. 2H2O. Insight into the electrostatic and hydrogen-bonding …
P Zhou, F Xue, SCF Au-Yeung, X Xu
Acta Crystallographica Section B: Structural Science 55 (3), 389-395, 1999
51999
Potassium Hexacyanocobaltate, a Redetermination
P Zhou, F Xue, SCF Au‐Yeung
Acta Crystallographica Section C 54 (12), IUC9800062-IUC9800062, 1998
51998
What Happens When Satisfied Customers Need Variety?–Effects Of Purchase Decision Involvement And Product Category On Chinese Consumers' Brand-Switching Behavior
H Sang, F Xue, J Zhao
Journal Of International Consumer Marketing 30 (3), 148-157, 2018
32018
Self-concept, consumption situation and advertising effectiveness
F Xue
The university of Alabama, 2004
32004
Self-concept, consumption situation and advertising effectiveness.
F Xue
22005
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Artículos 1–20