| The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth J Villanueva, S Yoo, DM Hanssens Journal of marketing Research 45 (1), 48-59, 2008 | 1038 | 2008 |
| Customer equity: an integral part of financial reporting T Wiesel, B Skiera, J Villanueva Journal of Marketing 72 (2), 1-14, 2008 | 302 | 2008 |
| Customer equity: Measurement, management and research opportunities J Villanueva, DM Hanssens Now Publishers Inc, 2007 | 260 | 2007 |
| Marketing estratégico J Villanueva, JM de Toro Eunsa, 2017 | 243 | 2017 |
| Adding social media to the marketing mix G Armelini, J Villanueva IESE insight 9 (9), 29-36, 2011 | 106 | 2011 |
| Marketing estratégico J Toro, J Villanueva Pamplona, Spain: EUNSA. Recuperado de https://elibro. net/es/ereader/uladech …, 2017 | 102 | 2017 |
| Customer relationship management in competitive environments: The positive implications of a short-term focus J Villanueva, P Bhardwaj, S Balasubramanian, Y Chen Quantitative Marketing and Economics 5 (2), 99-129, 2007 | 58 | 2007 |
| Los blogs corporativos: una opción, no una obligación J Villanueva, C Aced, G Armelini, E cuaderno forma parte del Electronic Madrid: E, 2007 | 43 | 2007 |
| Marketing expenditures and word-of-mouth communication: Complements or substitutes? G Armelini, J Villanueva Now Publishers Inc, 2010 | 39 | 2010 |
| The value of context-specific studies for marketing S Stremersch, J Gonzalez, A Valenti, J Villanueva Journal of the Academy of Marketing Science 51 (1), 50-65, 2023 | 38 | 2023 |
| El boca oreja electrónico:¿ Qué sabemos de esta poderosa herramienta de marketing? J Villanueva, G Armelini Cuadernos del ebcenter, e-business Center PricewaterhouseCooper and IESE, 2007 | 28 | 2007 |
| El poder del boca-oreja en el marketing mix. Los consumidores hablan de ti J Villanueva, G Armelini Revista de Antiguos Alumnos Del IEEM 15 (5), 18-25, 2012 | 22 | 2012 |
| La TDT:¿ un negocio imposible? J Villanueva Deusto, 2008 | 20 | 2008 |
| Acquisition channels and price discrimination in a customer equity framework. J Villanueva | 16 | 2004 |
| elBulli: The taste of innovation M Norton, J Villanueva, L Wathieu Case Study, 015, 2008 | 15 | 2008 |
| Electronic Word of Mouth: What Do We Know About This Powerful Marketing Tool? G Armelini, J Villanueva IESE Insight Review, 2006 | 14 | 2006 |
| Managing customer relationships: Should managers really focus on the long term? J Villanueva, P Bhardwaj, Y Chen, S Balasubramanian IESE Business School Working Paper, 2004 | 14 | 2004 |
| Marketing estratégico JM de Toro, J Villanueva EUNSA, 2017 | 12 | 2017 |
| Los medios sociales en España: la visión de la alta dirección J Villanueva, JL Orihuela, A Gallo, J Paniagua, J Villanueva, J Ziskind Madrid, IESE, 2012 | 12 | 2012 |
| Word-of-mouth and marketing effects on customer equity DM Hanssens, J Villanueva, S Yoo Handbook of research on customer equity in marketing, 2015 | 11 | 2015 |
