| The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media R Guesalaga Industrial Marketing Management 54, 71-79, 2016 | 432 | 2016 |
| The quest for the fortune at the bottom of the pyramid: potential and challenges DA Pitta, R Guesalaga, P Marshall Journal of Consumer Marketing 25 (7), 393-401, 2008 | 308 | 2008 |
| Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers R Guesalaga, P Marshall Journal of Consumer Marketing 25 (7), 413-418, 2008 | 154 | 2008 |
| What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities R Guesalaga, W Johnston Industrial Marketing Management 39 (7), 1063-1068, 2010 | 134 | 2010 |
| “How do I carry all this now?” Understanding consumer resistance to sustainability interventions C Gonzalez-Arcos, AM Joubert, D Scaraboto, R Guesalaga, J Sandberg Journal of Marketing 85 (3), 44-61, 2021 | 120 | 2021 |
| Which resources and capabilities underpin strategic key account management? R Guesalaga, M Gabrielsson, B Rogers, L Ryals, JM Cuevas Industrial marketing management 75, 160-172, 2018 | 110 | 2018 |
| Consumers’ social media brand behaviors: uncovering underlying motivators and deriving meaningful consumer segments R Dimitriu, R Guesalaga Psychology & Marketing 34 (5), 580-592, 2017 | 98 | 2017 |
| Cultural intelligence in cross-cultural selling: Propositions and directions for future research JD Hansen, T Singh, DC Weilbaker, R Guesalaga Journal of Personal Selling & Sales Management 31 (3), 243-254, 2011 | 90 | 2011 |
| Top management involvement with key accounts: The concept, its dimensions, and strategic outcomes R Guesalaga Industrial Marketing Management 43 (7), 1146-1156, 2014 | 75 | 2014 |
| New product introductions for low-income consumers in emerging markets S Arunachalam, SC Bahadir, SG Bharadwaj, R Guesalaga Journal of the Academy of Marketing Science 48, 914-940, 2020 | 70 | 2020 |
| Interfunctional coordination: the role of digitalization JL Ruiz-Alba, R Guesalaga, R Ayestarán, JM Mediano Journal of Business & Industrial Marketing 35 (3), 404-419, 2019 | 63 | 2019 |
| Cultural influences on expectations and evaluations of service quality in emerging markets R Guesalaga, M Pierce, D Scaraboto International Marketing Review 33 (1), 88-111, 2016 | 54 | 2016 |
| The importance and formalization of service quality dimensions: a comparison of Chile and the USA R Guesalaga, D Pitta Journal of Consumer Marketing 31 (2), 145-151, 2014 | 45 | 2014 |
| Young consumers’ innovativeness in apparel choices: A model including consumer self‐confidence K Jürgensen, R Guesalaga International Journal of Consumer Studies 42 (2), 255-263, 2018 | 35 | 2018 |
| Are your international salespeople culturally intelligent? The influence of cultural intelligence on adaptive selling behavior with B2B customers D Kimber, R Guesalaga, M Dickmann Journal of Business & Industrial Marketing 37 (4), 734-747, 2022 | 6 | 2022 |
| Implementing Key Account Management: Designing customer-centric processes for mutual growth J Marcos, M Davies, R Guesalaga, S Holt Kogan Page Publishers, 2018 | 6 | 2018 |
| When do salespeople pursue and win deals? a two-stage model of sales opportunity outcomes R Guesalaga, D Kapelianis Journal of Business & Industrial Marketing 30 (7), 817-829, 2015 | 6 | 2015 |
| Segmentation in low-penetration and low-involvement categories: an application to lottery games R Guesalaga, P Marshall Journal of gambling studies 29, 453-469, 2013 | 2 | 2013 |
| Drivers of business-to-business sales success and the role of digitalization after COVID-19 disruptions R Guesalaga, JL Ruiz-Alba, PJ López-Tenorio Journal of Business & Industrial Marketing, 2023 | 1 | 2023 |
| No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation AM Joubert, C Gonzalez-Arcos, D Scaraboto, J Sandberg, R Guesalaga NIM Marketing Intelligence Review 14 (1), 37-41, 2022 | 1 | 2022 |
Dennis PittaUniversity of BaltimoreDirección de correo verificada de ubalt.edu
