Seguir
Alejandro Mollá
Alejandro Mollá
Catedrático de Marketing. Universidad de Valencia
Dirección de correo verificada de uv.es
Título
Citado por
Citado por
Año
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
42261987
Comportamiento del consumidor
AM Descals
Editorial Uoc, 2006
1204*2006
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing 35 (11/12), 1259-1288, 2001
3102001
La empresa familiar, el protocolo y la sucesión familiar
HAA Cardona, DR Balvín
Estudios Gerenciales 30 (132), 252-258, 2014
275*2014
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
M Frasquet, A Molla Descals, ME Ruiz-Molina
International Journal of Retail & Distribution Management 45 (6), 608-625, 2017
2052017
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
M Frasquet, A Mollá, E Ruiz
Electronic Commerce Research and Applications 14 (6), 654-665, 2015
1942015
Shopping-centre selection modelling: a segmentation approach
M Frasquet, I Gil, A Molla
The international review of retail, distribution and consumer research 11 (1 …, 2001
1762001
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of product & brand management 6 (5), 293-304, 1997
1731997
Introducción al marketing
S Miquel Peris, A Mollá Descals, JE Bigné Alcañiz
Madrid: McGraw-Hill,, 1994
1201994
Comportamiento del consumidor
G Berenguer, M Gómez, A Mollá, I Quintanilla
España: Editorial UOC. ProQuest ebrary, 2006
1122006
Spanish consumers' perceptions of US apparel speciality retailers' products and services
K Hyllegard, M Eckman, AM Descals, MAG Borja
Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005
852005
Comportamiento del consumidor
I Quintanilla, G Berenguer, M Gómez, A Molla
Barcelona: Editorial UOC (Oberta UOC Publising, SL), 2014
832014
Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities
M Frasquet, J Dawson, A Mollá
Management Decision 51 (7), 1510-1527, 2013
822013
Estatus del marketing de relaciones
MS Pérez, IG Saura, AM Descals
Revista Europea de Dirección y Economía de la Empresa 9 (3), 47-64, 2000
762000
Grouping performing arts consumers according to attendance goals
M Cuadrado, A Mollà
International Journal of Arts Management, 54-60, 2000
632000
The role of the store in managing postpurchase complaints for omnichannel shoppers
MJ Miquel-Romero, M Frasquet, A Molla-Descals
Journal of Business Research 109, 288-296, 2020
572020
Internationalization of SME retailer: Barriers and the role of public support organizations
TF Gardó, HC García, AM Descals
International Journal of Retail & Distribution Management 43 (2), 183-200, 2015
562015
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of Retailing and Consumer Services 13 (3), 193-204, 2006
522006
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
M Šeric, I Gil-Saura, A Mollá-Descals
Journal of Service theory and Practice 26 (1), 2-27, 2016
472016
Casos prácticos de marketing
JJ Lambin, N Lado, J Rivera, A Mollá
McGraw-Hill, 1995
451995
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20