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Alejandro Mollá
Alejandro Mollá
Catedrático de Marketing. Universidad de Valencia
Dirección de correo verificada de uv.es
Título
Citado por
Citado por
Año
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
34391987
Comportamiento del consumidor
AM Descals
Editorial Uoc, 2006
1309*2006
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing 35 (11/12), 1259-1288, 2001
3152001
La empresa familiar, el protocolo y la sucesión familiar
HAA Cardona, DR Balvín
Estudios Gerenciales 30 (132), 252-258, 2014
277*2014
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
M Frasquet, A Molla Descals, ME Ruiz-Molina
International Journal of Retail & Distribution Management 45 (6), 608-625, 2017
2012017
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
M Frasquet, A Mollá, E Ruiz
Electronic Commerce Research and Applications 14 (6), 654-665, 2015
1942015
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of product & brand management 6 (5), 293-304, 1997
1771997
Shopping-centre selection modelling: a segmentation approach
M Frasquet, I Gil, A Molla
The international review of retail, distribution and consumer research 11 (1 …, 2001
1742001
Comportamiento del consumidor
G Berenguer, M Gómez, A Mollá, I Quintanilla
Recuperado de: https://ebookcentral. proquest. com/lib/biblioutnsp/detail …, 2006
1262006
Introducción al marketing
S Miquel Peris, A Mollá Descals, JE Bigné Alcañiz
Madrid: McGraw-Hill,, 1994
1241994
Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities
M Frasquet, J Dawson, A Mollá
Management Decision 51 (7), 1510-1527, 2013
832013
Spanish consumers' perceptions of US apparel speciality retailers' products and services
K Hyllegard, M Eckman, AM Descals, MAG Borja
Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005
832005
Estatus del marketing de relaciones
MS Pérez, IG Saura, AM Descals
Revista Europea de Dirección y Economía de la Empresa 9 (3), 47-64, 2000
782000
Grouping performing arts consumers according to attendance goals
M Cuadrado, A Mollà
International Journal of Arts Management, 54-60, 2000
632000
Internationalization of SME retailer: Barriers and the role of public support organizations
TF Gardó, HC García, AM Descals
International Journal of Retail & Distribution Management 43 (2), 183-200, 2015
592015
The role of the store in managing postpurchase complaints for omnichannel shoppers
MJ Miquel-Romero, M Frasquet, A Molla-Descals
Journal of Business Research 109, 288-296, 2020
542020
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of Retailing and Consumer Services 13 (3), 193-204, 2006
532006
Casos prácticos de marketing
JJ Lambin, N Lado, J Rivera, A Mollá
McGraw-Hill, 1995
461995
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
M Šeric, I Gil-Saura, A Mollá-Descals
Journal of Service theory and Practice 26 (1), 2-27, 2016
442016
The role of the brand in driving online loyalty for multichannel retailers
M Frasquet, ME Ruiz-Molina, A Molla-Descals
The International Review of Retail, Distribution and Consumer Research 25 (5 …, 2015
402015
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