| Marketing estratégico JJ Lambin, Alejandro Molla descals McGraw-Hill, 1987 | 4528 | 1987 |
| Comportamiento del consumidor A Mollá Descals Editorial Uoc, 2012 | 1294* | 2012 |
| Antecedents and consequences of market orientation in public organisations A Cervera, A Mollá, M Sanchez European Journal of Marketing 35 (11/12), 1259-1288, 2001 | 309 | 2001 |
| La empresa familiar, el protocolo y la sucesión familiar HAA Cardona, DR Balvín Estudios Gerenciales 30 (132), 252-258, 2014 | 308* | 2014 |
| Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment M Frasquet, A Molla Descals, ME Ruiz-Molina International Journal of Retail & Distribution Management 45 (6), 608-625, 2017 | 232 | 2017 |
| Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping M Frasquet, A Mollá, E Ruiz Electronic Commerce Research and Applications 14 (6), 654-665, 2015 | 210 | 2015 |
| Brand assessment: a key element of marketing strategy H Calderon, A Cervera, A Molla Journal of product & brand management 6 (5), 293-304, 1997 | 181 | 1997 |
| Shopping-centre selection modelling: a segmentation approach M Frasquet, I Gil, A Molla The international review of retail, distribution and consumer research 11 (1 …, 2001 | 180 | 2001 |
| Introducción al marketing S Miquel Peris, A Mollá Descals, JE Bigné Alcañiz Madrid: McGraw-Hill,, 1994 | 121 | 1994 |
| Comportamiento del consumidor G Berenguer, M Gómez, A Mollá, I Quintanilla España: Editorial UOC. ProQuest ebrary, 2006 | 117 | 2006 |
| Comportamiento del consumidor I Quintanilla, G Berenguer, M Gómez, A Molla Recuperado de https, 2014 | 93 | 2014 |
| Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities M Frasquet, J Dawson, A Mollá Management Decision 51 (7), 1510-1527, 2013 | 90 | 2013 |
| Spanish consumers' perceptions of US apparel speciality retailers' products and services K Hyllegard, M Eckman, AM Descals, MAG Borja Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005 | 86 | 2005 |
| Estatus del marketing de relaciones MS Pérez, IG Saura, AM Descals Revista Europea de Dirección y Economía de la Empresa 9 (3), 47-64, 2000 | 75 | 2000 |
| Grouping performing arts consumers according to attendance goals M Cuadrado, A Mollà International Journal of Arts Management, 54-60, 2000 | 65 | 2000 |
| The role of the store in managing postpurchase complaints for omnichannel shoppers MJ Miquel-Romero, M Frasquet, A Molla-Descals Journal of Business Research 109, 288-296, 2020 | 64 | 2020 |
| Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels M Šeric, I Gil-Saura, A Mollá-Descals Journal of Service theory and Practice 26 (1), 2-27, 2016 | 60 | 2016 |
| Internationalization of SME retailer: Barriers and the role of public support organizations TF Gardó, HC García, AM Descals International Journal of Retail & Distribution Management 43 (2), 183-200, 2015 | 59 | 2015 |
| Using daily store-level data to understand price promotion effects in a semiparametric regression model MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez Journal of Retailing and Consumer Services 13 (3), 193-204, 2006 | 56 | 2006 |
| Omni-channel intensity and shopping value as key drivers of customer satisfaction and loyalty M Cotarelo, T Fayos, H Calderón, A Mollá Sustainability 13 (11), 5961, 2021 | 48 | 2021 |
Marta FrasquetUniversitat de ValènciaDirección de correo verificada de uv.es
