| Enhancing user engagement: The role of gamification in mobile apps P Bitrián, I Buil, S Catalán Journal of Business Research 132, 170-185, 2021 | 237 | 2021 |
| The importance of corporate brand identity in business management: An application to the UK banking sector I Buil, S Catalan, E Martinez BRQ Business Research Quarterly 19 (1), 3-12, 2016 | 202 | 2016 |
| Encouraging intrinsic motivation in management training: The use of business simulation games I Buil, S Catalán, E Martínez The International Journal of Management Education 17 (2), 162-171, 2019 | 113 | 2019 |
| Analysing teamwork in higher education: An empirical study on the antecedents and consequences of team cohesiveness R Bravo, S Catalán, JM Pina Studies in Higher Education 44 (7), 1153-1165, 2019 | 112 | 2019 |
| Exploring students' flow experiences in business simulation games I Buil, S Catalán, E Martínez Journal of computer assisted learning 34 (2), 183-192, 2018 | 94 | 2018 |
| Understanding applicants’ reactions to gamified recruitment I Buil, S Catalán, E Martínez Journal of Business Research 110, 41-50, 2020 | 86 | 2020 |
| The influence of flow on learning outcomes: An empirical study on the use of clickers I Buil, S Catalán, E Martínez British Journal of Educational Technology 50 (1), 428-439, 2019 | 80 | 2019 |
| Do clickers enhance learning? A control-value theory approach I Buil, S Catalán, E Martínez Computers & Education 103, 170-182, 2016 | 77 | 2016 |
| Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity S Catalán, E Martínez, E Wallace Journal of Product & Brand Management 28 (4), 502-514, 2019 | 71 | 2019 |
| Gamification in sport apps: the determinants of users' motivation P Bitrián, I Buil, S Catalán European Journal of Management and Business Economics 29 (3), 365-381, 2020 | 58 | 2020 |
| Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites R Bravo, S Catalan, JM Pina International Journal of Tourism Research 22 (2), 182-191, 2020 | 56 | 2020 |
| Flow and business simulation games: A typology of students P Bitrián, I Buil, S Catalán The International Journal of Management Education 18 (1), 100365, 2020 | 50 | 2020 |
| Making finance fun: the gamification of personal financial management apps P Bitrián, I Buil, S Catalán International journal of bank marketing 39 (7), 1310-1332, 2021 | 48 | 2021 |
| Engagement in business simulation games: A self‐system model of motivational development I Buil, S Catalán, E Martínez British Journal of Educational Technology 51 (1), 297-311, 2020 | 44 | 2020 |
| The role of flow for mobile advergaming effectiveness S Catalán, E Martínez, E Wallace Online Information Review 43 (7), 1228-1244, 2019 | 32 | 2019 |
| Facebook and luxury fashion brands: self-congruent posts and purchase intentions E Wallace, I Buil, S Catalán Journal of fashion marketing and management: an international journal 24 (4 …, 2020 | 28 | 2020 |
| Gamification in tourism and hospitality review platforms: How to RAMP up users’ motivation to create content R Bravo, S Catalán, JM Pina International Journal of Hospitality Management 99, 103064, 2021 | 26 | 2021 |
| Understanding how customers engage with social tourism websites R Bravo, S Catalán, JM Pina Journal of Hospitality and Tourism Technology 12 (1), 141-154, 2021 | 20 | 2021 |
| Gamification and motivation: New tools for talent acquisition I Buil, R Ortega, S Catalán UCJC bus. soc. rev., 2019 | 15 | 2019 |
| The motivational power of mobile gamified exercise apps P Bitrián, I Buil, S Catalán Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023 | 2 | 2023 |
Isabel BuilProfessor of Marketing, Universidad de ZaragozaVerified email at unizar.es
