Dr. Kashif Farhat
Dr. Kashif Farhat
Mohammad Ali Jinnah University
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Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping
W Aslam, M Ham, K Farhat
Management: journal of contemporary management issues 23 (2), 87-102, 2018
Underlying factors influencing consumers’ trust and loyalty in E-commerce
W Aslam, A Hussain, K Farhat, I Arif
Business Perspectives and Research 8 (2), 186-204, 2020
Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)
K Farhat, SSM Mokhtar, SBM Salleh
Journal of Marketing for Higher Education 31 (1), 1-29, 2021
Predicting the intention of generation M to choose family takaful and the role of halal certification
K Farhat, A Wajeeha, S Sany
Journal of Islamic Marketing, 2019
The Role of customer trust, service quality and value dimensions in determining satisfaction and loyalty: An Empirical study of mobile telecommunication industry in Pakistan
W Aslam, I Arif, K Farhat, M Khursheed
Market-Tržište 30 (2), 177-194, 2018
Role of electronic word of mouth on purchase intention
W Aslam, K Farhat, I Arif
International Journal of Business Information Systems 30 (4), 411-426, 2019
Skippable advertisement versus full-length advertisement: An empirical analysis in a developing economy
W Aslam, K Farhat, I Arif
Journal of Interactive Advertising 21 (1), 49-67, 2021
Regular to sustainable products: an account of environmentally concerned consumers in a developing economy
W Aslam, K Farhat, I Arif
International Journal of Green Energy 18 (3), 243-257, 2021
Impact of after-sales service on consumer behavioural intentions
W Aslam, K Farhat
International Journal of Business and Systems Research 14 (1), 44-55, 2020
Adoption of Android smartphones and intention to pay for mobile internet: An empirical analysis of consumers in Pakistan
W Aslam, K Farhat, L Ejaz, I Arif
International Journal of Business Innovation and Research 21 (3), 428-446, 2020
Building brand loyalty: an application of expectation confirmation model in mobile social commerce
W Aslam, M Ham, K Farhat
Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (4), 806-825, 2019
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan
K Farhat
Management Science Letters, 2020
Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective
K Farhat, W Aslam, S Sanuri
Journal of Internet Commerce, 2021
Smartphone dependence among students: gender-based analysis
W Aslam, I Arif, K Farhat
International Journal of Electronic Marketing and Retailing 9 (3), 269-287, 2018
Does the dark side of personality traits explain compulsive smartphone use of higher education students? The interaction effect of dark side of personality with desirability …
K Farhat, W Aslam, I Arif, Z Ahmed
IIM Kozhikode Society & Management Review 11 (1), 62-74, 2022
Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM
K Farhat, SSM Mokhtar, SM Salleh
Market-Tržište 32 (2), 147-168, 2020
What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics
W Aslam, K Farhat, I Arif, CL Goi
The TQM Journal, 2021
Antecedents of Attitude Toward Counterfeit Wrist Watches
M Ali, K Farhat
Pakistan Business Review 19 (1), 251-166, 2017
Do the Preceding Self-service Technologies Influence Mobile Banking Adoption?
W Aslam, IR de Luna, M Asim, K Farhat
IIM Kozhikode Society & Management Review, 22779752211073552, 2022
Components of the brand equity of internet service providers (ISPs) in Paksitan
K Farhat
Business Review 9 (2), 2014
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