Noelia Sánchez Casado

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Andres Artal-TurDepartment of Economics, Universidad Polltécnica de Cartagena, SpainVerified email at upct.es
Juan Gabriel Cegarra NavarroUniversidad Politécnica de CartagenaVerified email at upct.es
Anthony WensleyEmeritus Associate Professor, University of Toronto MississaugaVerified email at utoronto.ca
José Horacio García MaríDoctor, PhDVerified email at upct.es
Federico BrunettiProfessore di Economia e Gestione delle Imprese, Università di VeronaVerified email at univr.it
Ilenia ConfenteUniversità di Verona, Dipartimento di Economia AziendaleVerified email at univr.it
Gabriel Cepeda Carrion (0000-0003-3...Professor of Management and Sport Management (Universidad de Sevilla). www.us.esVerified email at us.es
Narciso Arcas LarioUniversidad Politécnica de CartagenaVerified email at upct.es
Rosa BadilloUniversidad Politécnica de CartagenaVerified email at upct.es
Erasmo Isidro López BecerraUniversidad Politécnica de CartagenaVerified email at upct.es
Juan Pedro MellinasMarketing professor at University of Murcia (Spain).Verified email at um.es
Laura Martínez CaroUniversidad Politécnica de CartagenaVerified email at upct.es
Antonio DuréndezUniversidad Politécnica de CartagenaVerified email at upct.es
Martínez María-Dolores SMProfesora de Informática de Gestión, UPCTVerified email at upct.es
Antonia Madrid-GuijarroEconomics, accounting and finance departmentVerified email at upct.es
Maria Isabel Osorio CaballeroVerified email at economia.unam.mx
Clara Cubillas ParaInvestigadora Predoctoral FPUVerified email at upct.es
Isabel Olmedo-CifuentesUniversidad Politécnica de CartagenaVerified email at upct.es
Eva Tomaseti SolanoUniversidad Politécnica de CartagenaVerified email at upct.es

Noelia Sánchez Casado

Lecturer, Universidad Politécnica de Cartagena

Verified email at upct.es - Homepage

Marketing Management Social Media Business


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Social Media, Customers' Experience, and Hotel Loyalty Programs N Sánchez-Casado, A Artal-Tur, E Tomaseti-Solano Tourism Analysis 24 (1), 27-41, 2019	87	2019
The role of online brand communities on building brand equity and loyalty through relational benefits N Sánchez-Casado, I Confente, E Tomaseti-Solano, F Brunetti Journal of Marketing Theory and Practice 26 (3), 289-308, 2018	48	2018
Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerce N Sánchez Casado, CM Giraldo-Cardona Anuario de Jóvenes Investigadores 8, 72-74, 2015	43	2015
Tourism Business, Place Identity, Sustainable Development, and Urban Resilience: A Focus on the Sociocultural Dimension P Jiménez-Medina, A Artal-Tur, N Sánchez-Casado International Regional Science Review, 1-30, 2021	30	2021
Social networking sites as a learning tool N Sanchez-Casado, JG Cegarra Navarro, A Wensley, E Tomaseti-Solano The Learning Organization 23 (1), 23-42, 2016	30	2016
Linking social networks to utilitarian benefits through counter-knowledge N Sánchez-Casado, JG Cegarra-Navarro, E Tomaseti-Solano Online Information Review 39 (2), 179-196, 2015	23	2015
Los Beneficios de los programas de fidelización sobre la lealtad comportamental y actitudinal N Sánchez-Casado, E Tomaseti-Solano XXII Congreso Nacional de Marketing, 2010	10	2010
An application of health-portals to improve electronic listening JG Cegarra-Navarro, G Cepeda-Carrión, A Wensley, N Sánchez-Casado The Service Industries Journal 33 (13-14), 1417-1434, 2013	9	2013
Participación de la empresa en las redes sociales: principales efectos N Sánchez-Casado, E Tomaseti-Solano, JG Cegarra-Navarro Jornadas de Introducción a la Investigación de la UPCT 6, 142-144, 2013	6	2013
Exploring Tourist Satisfaction and Destination Loyalty A Artal-Tur, N Sánchez-Casado Tourist Destination Management, 75-99, 2019	4	2019
Can Personal Values Modulate the Perception of Tourism Impacts by Local Population?: Testing for the Role of Product Identity in a Mining Tourism Destination A Artal-Tur, P Jiménez-Medina, N Sánchez-Casado Best Practices in Hospitality and Tourism Marketing and Management, 159-180, 2019	4	2019
The use of Social Networking Sites to Create Customer Knowledge N Sánchez-Casado, JG Cegarra-Navarro, E Tomaseti-Solano European Conference on Intellectual Capital, 441, 2015	3	2015
Actitud hacia el Product Placement en los videojuegos para móviles V García Vidal, N Sanchez Casado, J Torrano Palazón Anuario de Jóvenes Investigadores 7, 81-83, 2014	3	2014
Uso de las redes sociales como herramienta de marketing: una aplicación a las entidades de crédito N Sánchez Casado, M Fructuoso Mostaza-Ucedo Anuario de Jóvenes Investigadores 7, 93-95, 2014	3	2014
Google Drive: Una herramienta para el desarrollo de cuestionarios online E Tomaseti-Solano, N Sánchez-Casado, JH García-Marí Experiencias Docentes en Estadística, 69-79, 2014	3	2014
Las páginas de marca en redes sociales como herramienta de marketing relacional: creación de capital cliente N Sánchez Casado Universidad Politécnica de Cartagena, 2015	2	2015
La política de calidad de Repsol: el modelo EFQM E Tomaseti-Solano, JH García-Marí, N Sánchez-Casado Revista de Contabilidad y Dirección 19, 117-130, 2014	1	2014
The Effect of Interpersonal Influences on Social Networking Site’S Users N Sánchez-Casado, E tomaseti-Solano, JG Cegarra-Navarro Advances in Consumer Research 41, 831, 2013	1	2013
Social Networking Sites: Building Brand Knowledge and Brand Equity N Sánchez-Casado, E Tomaseti-Solano, JG Cegarra-Navarro Advances in Consumer Research 41, 831, 2013	1	2013
Use of Customers’ Satisfaction Survey to Segment the Tourism Market N Sánchez-Casado, JM Navarro-Azorín, MP Jiménez-Medina, ... Teaching Cases in Tourism, Hospitality and Events, 231-239, 2023		2023

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