| An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials D Davtyan, I Cunningham Journal of Business Research 70, 160-167, 2017 | 77 | 2017 |
| Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions D Davtyan, I Cunningham, A Tashchian European Journal of Marketing 55 (2), 420-443, 2021 | 27 | 2021 |
| Comparing brand placements and advertisements on brand recall and recognition D Davtyan, K Stewart, I Cunningham Journal of Advertising Research 56 (3), 299-310, 2016 | 25 | 2016 |
| Exploring the impact of brand placement repetition on the effectiveness of umbrella branding D Davtyan, A Tashchian Journal of Product & Brand Management 31 (7), 1077-1090, 2022 | 6 | 2022 |
| Thematic congruency in the context of Brand placements: Tests of memory and attitude measures D Davtyan, A Tashchian Journal of Current Issues & Research in Advertising 43 (3), 319-335, 2022 | 2 | 2022 |
| Effectiveness of brand placements in music videos with focus on repetition D Davtyan | 1 | 2017 |
