| Mercados culturales. Doce estudios de marketing MC García Editorial UOC, 2010 | 56 | 2010 |
| How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events B Tubillejas-Andrés, A Cervera-Taulet, HC García Tourism Management Perspectives 34, 100660, 2020 | 55 | 2020 |
| A model of determinant attributes of corporate image in cultural services B Tubillejas, M Cuadrado, M Frasquet Nonprofit and Voluntary Sector Quarterly 40 (2), 356-376, 2011 | 40 | 2011 |
| Selección del modo de entrada en un mercado internacional: valoración de las capacidades empresariales, la estrategia empresarial y la percepción de los problemas de la … HC García, TF Gardó, AC Taulet, B Tubillejas Información Comercial Española, ICE: Revista de economía, 143-162, 2007 | 40 | 2007 |
| Social servicescape effects on post-consumption behavior: the moderating effect of positive emotions in opera-goers B Tubillejas Andrés, A Cervera-Taulet, H Calderón García Journal of Service Theory and Practice 26 (5), 590 - 615, 2016 | 38 | 2016 |
| Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house Y Ouazzani, H Calderón-García, B Tubillejas-Andrés Journal of Marketing Management 39 (5-6), 414-442, 2023 | 13 | 2023 |
| El éxito en la internacionalización en un entorno global: planificación de marketing, cooperación y compromiso internacional HC García, TF Gardó, BT Andrés Mediterráneo económico, 113-128, 2007 | 13 | 2007 |
| Feeling emotions in the public performing arts sector: does gender affect? B Tubillejas-Andrés, A Cervera-Taulet, HC García International Review on Public and Nonprofit Marketing 16 (1), 1-22, 2019 | 9 | 2019 |
| Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference Y Ouazzani, H Calderón-García, B Tubillejas-Andrés, A Cervera-Taulet International Journal of Arts Management 25 (1), 37-52, 2022 | 7 | 2022 |
| Assessing formative artscape to predict opera attendees’ loyalty B Tubillejas-Andrés, A Cervera-Taulet, HC Garcia European Business Review 33 (1), 154–179., 2020 | 6 | 2020 |
| Consumer value of virtual music festivals MG Gallarza, B Tubillejas‐Andrés, K Samartin International Journal of Consumer Studies 49 (5), 2012-2030, 2023 | 5 | 2023 |
| Imagen percibida de una entidad cultural B Tubillejas, MC García Mercados culturales: doce estudios de márketing, 181-193, 2010 | 3* | 2010 |
| El entorno del servicio-Artscape-y su influencia en el comportamiento del asistente de artes escénicas BT Andrés Universitat de València, 2015 | 1* | 2015 |
| Role of cooperation in the relationship between business internationalisation and international success H Calderón, T Fayos, B Tubillejas European Journal of International Management 6 (5), 542-565, 2012 | 1 | 2012 |
| Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA Y Ouazzani, H Calderón-García, B Tubillejas-Andrés Empirical Studies of the Arts 43 (1), 77-104, 2025 | | 2025 |
| Valor epistémico y valor social¿ son necesarios para generar WOM y eWOM?: un enfoque desde NCA en el sector de las artes escénicas Y Ouazzani, H Calderón-García, B Tubillejas-Andrés HAL Post-Print, 2023 | | 2023 |
| EXPLORING THE RELATIONSHIP BETWEEN PHYSICAL EXERCISE AND ACADEMIC PERFORMANCE B Tubillejas-Andrés, G Juárez-Montesinos ICERI2023 Proceedings, 5312-5317, 2023 | | 2023 |
| ¿ Puede la ópera sobrevivir a la amenaza del streaming? Un análisis desde el valor percibido Y Ouazzani, B Tubillejas-Andrés, H Calderón-García 33 CONGRESO INTERNACIONAL DE MARKETING AEMARK 2022, 2022 | | 2022 |
| Emotional Intensity B Tubillejas-Andrés Encyclopedia of Tourism Management and Marketing, 62-64, 2022 | | 2022 |
| Análisis de la gestión en la danza contemporánea y su influencia en los procesos creativos: un estudio comparativo de los modelos A García Martínez Universitat Oberta de Catalunya (UOC), 2021 | | 2021 |
Amparo Cervera-TauletUniversity of Valencia, SpainDirección de correo verificada de uv.es
