Jose-Luis Munuera-Aleman
Jose-Luis Munuera-Aleman
Professor of Marketing( Full Professor) .Catedrático de Universidad
Verified email at um.es
Title
Cited by
Cited by
Year
Brand trust in the context of consumer loyalty
E Delgado‐Ballester, JL Munuera‐Alemán
European Journal of marketing, 2001
15072001
Estrategias de marketing: un enfoque basado en el proceso de dirección
JL Munuera Alemán, AI Rodriguez Escudero
ESIC Editorial, 2012
1123*2012
Estrategias de marketing
JL Munuera, AI Rodríguez
Un enfoque, 2007
1108*2007
Does brand trust matter to brand equity?
E Delgado‐Ballester, JL Munuera‐Alemán
Journal of product & brand management, 2005
10172005
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International journal of market research 45 (1), 35-54, 2003
10052003
Estrategias de marketing: Un enfoque basado en el proceso de dirección
JLAR Múnuera
México: ESIC Editores, 2007
6502007
Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
4842005
Determinants and consequences of ethical behaviour: an empirical study of salespeople
S Román, JL Munuera
European Journal of Marketing, 2005
2452005
Trade fairs as services: a look at visitors’ objectives in Spain
JL Munuera, S Ruiz
Journal of Business Research 44 (1), 17-24, 1999
1921999
Brand trust in the context of consumer loyalty
ED Ballester, JLM Aleman
European Journal of Marketing 35 (11/12), 1238-1258, 2001
1882001
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
1602004
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
FJ Molina-Castillo, D Jimenez-Jimenez, JL Munuera-Aleman
Industrial Marketing Management 40 (7), 1172-1182, 2011
1242011
The effects of sales training on sales force activity
S Roman, S Ruiz, JL Munuera
European Journal of Marketing, 2002
1232002
Organic food consumption in Europe: International segmentation based on value system differences
SR De Maya, I López-López, JL Munuera
Ecological Economics 70 (10), 1767-1775, 2011
1222011
Marketing estratégico: teoría y casos
JL Munuera, AI Rodríguez
Ediciones Pirámide, 1998
95*1998
Effects of nationality, gender, and religiosity on business-related ethicality
RA Peterson, G Albaum, D Merunka, JL Munuera, SM Smith
Journal of Business Ethics 96 (4), 573-587, 2010
912010
The joint impact of quality and innovativeness on short-term new product performance
FJ Molina-Castillo, JL Munuera-Aleman
Industrial Marketing Management 38 (8), 984-993, 2009
872009
New product performance indicators: Time horizon and importance attributed by managers
FJ Molina-Castillo, JL Munuera-Alemán
Technovation 29 (10), 714-724, 2009
772009
Estrategias de marketing para un crecimiento rentable: Casos Prácticos
JL Munuera, AI Rodríguez
España: Ed. Esic, 2000
74*2000
Evolución en las dimensiones del concepto de marketing
JLM Alemán
INFORMACION COMERCIAL ESPANOLA-MONTHLY EDITION-, 126-126, 1993
701993
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Articles 1–20