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Jose-Luis Munuera-Aleman
Jose-Luis Munuera-Aleman
Professor of Marketing .Catedrático de Universidad
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Brand trust in the context of consumer loyalty
E Delgado‐Ballester, JL Munuera‐Alemán
European Journal of marketing, 2001
19672001
Estrategias de marketing: un enfoque basado en el proceso de dirección
JL Munuera Alemán, AI Rodriguez Escudero
ESIC Editorial, 2012
1457*2012
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International journal of market research 45 (1), 35-54, 2003
14322003
Does brand trust matter to brand equity?
E Delgado‐Ballester, JL Munuera‐Alemán
Journal of product & brand management, 2005
14312005
Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
5722005
Determinants and consequences of ethical behaviour: an empirical study of salespeople
S Román, JL Munuera
European Journal of Marketing, 2005
3022005
Trade fairs as services: a look at visitors’ objectives in Spain
JL Munuera, S Ruiz
Journal of Business Research 44 (1), 17-24, 1999
2161999
Organic food consumption in Europe: International segmentation based on value system differences
SR De Maya, I López-López, JL Munuera
Ecological Economics 70 (10), 1767-1775, 2011
1802011
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
1802004
Brand trust in the context of consumer loyalty
E Delgado, JL Munuera
European Journal of marketing 35 (11/12), 1238-1258, 2001
1582001
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
FJ Molina-Castillo, D Jimenez-Jimenez, JL Munuera-Aleman
Industrial Marketing Management 40 (7), 1172-1182, 2011
1542011
The effects of sales training on sales force activity
S Roman, S Ruiz, JL Munuera
European Journal of Marketing, 2002
1432002
Effects of nationality, gender, and religiosity on business-related ethicality
RA Peterson, G Albaum, D Merunka, JL Munuera, SM Smith
Journal of Business Ethics 96 (4), 573-587, 2010
1142010
The joint impact of quality and innovativeness on short-term new product performance
FJ Molina-Castillo, JL Munuera-Aleman
Industrial Marketing Management 38 (8), 984-993, 2009
1072009
Marketing estratégico: teoría y casos
JL Munuera, AI Rodríguez
Ediciones Pirámide, 1998
104*1998
Evolución en las dimensiones del concepto de marketing
JLM Alemán
INFORMACION COMERCIAL ESPANOLA-MONTHLY EDITION-, 126-126, 1993
981993
New product performance indicators: Time horizon and importance attributed by managers
FJ Molina-Castillo, JL Munuera-Alemán
Technovation 29 (10), 714-724, 2009
922009
Las preferencias del consumidor: estudio de su composición a través del análisis conjunto
SR De Maya, JLM Alemán
Estudios sobre consumo 28, 27-43, 1993
821993
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AI Rodriguez Escudero, JL Munuera Aleman
Marketing Letters 15 (2), 81-97, 2004
752004
Speed to market for innovative products: blessing or curse?
MA Stanko, FJ Molina‐Castillo, JL Munuera‐Aleman
Journal of Product Innovation Management 29 (5), 751-765, 2012
712012
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Artículos 1–20