Jose-Luis Munuera-Aleman
Jose-Luis Munuera-Aleman
Professor of Marketing( Full Professor) .Catedrático de Universidad
Dirección de correo verificada de um.es
TítuloCitado porAño
Brand trust in the context of consumer loyalty
E Delgado-Ballester, J Luis Munuera-Alemán
European Journal of marketing 35 (11/12), 1238-1258, 2001
13472001
Estrategias de marketing: un enfoque basado en el proceso de dirección
JL Munuera Alemán, AI Rodriguez Escudero
ESIC Editorial, 2012
903*2012
Does brand trust matter to brand equity?
E Delgado-Ballester, J Luis Munuera-Alemán
Journal of product & brand management 14 (3), 187-196, 2005
8362005
Development and validation of a brand trust scale
E Delgado-Ballester, JL Munuera-Aleman, MJ Yague-Guillen
International Journal of Market Research 45 (1), 35-54, 2003
8002003
Estrategias de marketing
JL Munuera, AI Rodríguez
Un enfoque, 2007
777*2007
Effects of interactivity in a web site: The moderating effect of need for cognition
M Sicilia, S Ruiz, JL Munuera
Journal of advertising 34 (3), 31-44, 2005
4492005
Determinants and consequences of ethical behaviour: an empirical study of salespeople
S Román, J Luis Munuera
European Journal of Marketing 39 (5/6), 473-495, 2005
2182005
Trade fairs as services: a look at visitors’ objectives in Spain
JL Munuera, S Ruiz
Journal of Business Research 44 (1), 17-24, 1999
1901999
Criteria employed for go/no-go decisions when developing successful highly innovative products
P Carbonell-Foulquié, JL Munuera-Alemán, AI Rodrıguez-Escudero
Industrial Marketing Management 33 (4), 307-316, 2004
1402004
The effects of sales training on sales force activity
S Román, S Ruiz, J Luis Munuera
European Journal of Marketing 36 (11/12), 1344-1366, 2002
1022002
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
FJ Molina-Castillo, D Jimenez-Jimenez, JL Munuera-Aleman
Industrial Marketing Management 40 (7), 1172-1182, 2011
982011
Organic food consumption in Europe: International segmentation based on value system differences
SR De Maya, I López-López, JL Munuera
Ecological Economics 70 (10), 1767-1775, 2011
952011
Effects of nationality, gender, and religiosity on business-related ethicality
RA Peterson, G Albaum, D Merunka, JL Munuera, SM Smith
Journal of Business Ethics 96 (4), 573-587, 2010
772010
The joint impact of quality and innovativeness on short-term new product performance
FJ Molina-Castillo, JL Munuera-Aleman
Industrial Marketing Management 38 (8), 984-993, 2009
742009
New product performance indicators: Time horizon and importance attributed by managers
FJ Molina-Castillo, JL Munuera-Alemán
Technovation 29 (10), 714-724, 2009
702009
Marketing estratégico: teoría y casos
JL Munuera, AI Rodríguez
Ediciones Pirámide, 1998
671998
Technology newness and impact of go/no-go criteria on new product success
P Carbonell, AIR Escudero, JLM Aleman
Marketing Letters 15 (2-3), 81-97, 2004
652004
Estrategias de marketing para un crecimiento rentable: Casos Prácticos
JL Munuera, AI Rodríguez
España: Ed. Esic, 2000
59*2000
Evolución en las dimensiones del concepto de marketing
JLM Alemán
INFORMACION COMERCIAL ESPANOLA-MONTHLY EDITION-, 126-126, 1993
541993
Estrategias de marketing
JLM Alemán, AIR Escudero
ESIC Editorial, 2012
522012
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20