| Cleaner operations in hotels: Recommendation for post-pandemic green recovery YY Tiong, SL Sondoh Jr, GH Tanakinjal, OA Iggau Journal of cleaner production 283, 124621, 2021 | 29 | 2021 |
| Student motivations for social media use and their effects on academic performance-a meditational approach in emerging market A Kalam, CL Goi, YY Tiong Interactive Technology and Smart Education 20 (3), 313-334, 2023 | 11 | 2023 |
| Green employee empowerment and green physical evidence: the green service strategy to enhance firm performance YY Tiong, SL Sondoh Jr, OAE Igau, GH Tanakinjal Asian Journal of Business Research 7 (2), 94, 2017 | 11 | 2017 |
| Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions–a multivariate mediation analysis A Kalam, CL Goi, YY Tiong Marketing Intelligence & Planning 42 (1), 84-119, 2024 | 2 | 2024 |
| Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement A Kalam, GC Lee, TY Ying MATEC Web of Conferences 377, 02004, 2023 | 1 | 2023 |
| The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention–A multivariate analysis A Kalam, CL Goi, YY Tiong Young Consumers, 2024 | | 2024 |
| Customer Loyalty Towards Green Cosmetics in Malaysia: A Golden Chance for Brands After Covid 19 Outbreak J Iqbal, SKB Abdullah, YY Tiong Global Business and Management Research 15 (3s), 162-175, 2023 | | 2023 |
| Exploring A Tricomponent Attitude Model for the Application of “Forced” Online Learning in The Post-Covid Era CW Ling, YT Ying, KT Poh, BFC Yin Malaysian Journal of Learning and Instruction (MJLI) 20 (2), 233-266, 2023 | | 2023 |
| When The New Normal Is Not That New, Why Not Follow? Optimising e-Tourism and e-Marketplaces for Business Events YYT SY Chiu International Journal of Business Events and Legacies 1 (1), 69-83, 2022 | | 2022 |
| Food Tourism: Veni, Vidi, Vici CL Goi, MT Goi, YY Tiong University of South Florida, 2022 | | 2022 |
| Unlock the Next Level of Green: GREEFE for Organizational Sustainable Innovation YY Tiong Innovative Economic, Social, and Environmental Practices for Progressing …, 2022 | | 2022 |
| The Relationship of Country-of-origin, Consumer's Attitudes and Purchase Intention: A Study of Automotive Products in Kota Kinabalu YY Tiong Universiti Malaysia Sabah, 2013 | | 2013 |
| Green Branding Strategy: Towards Service Differentiation and Superior Performance YY Tiong, SL Sondoh Jr, OA Igau | | |
Assoc. Prof. Dr. Stephen Sondoh JrUniversiti Malaysia SabahE-mail confirmado em ums.edu.my
