| Quantifying transaction costs in online/off-line grocery channel choice PK Chintagunta, J Chu, J Cebollada Marketing Science 31 (1), 96-114, 2012 | 397 | 2012 |
| An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics J Chu, M Arce-Urriza, JJ Cebollada-Calvo, PK Chintagunta Journal of Interactive Marketing 24 (4), 251-268, 2010 | 319 | 2010 |
| A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels J Chu, P Chintagunta, J Cebollada Marketing Science 27 (2), 283-299, 2008 | 223 | 2008 |
| Mining the text of online consumer reviews to analyze brand image and brand positioning M Alzate, M Arce-Urriza, J Cebollada Journal of Retailing and Consumer Services 67, 102989, 2022 | 98 | 2022 |
| Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y efecto de las características del producto M Arce-Urriza, JJ Cebollada-Calvo Cuadernos de Economía y Dirección de la Empresa 14 (2), 102-111, 2011 | 91* | 2011 |
| Determinants of channel choice: Online vs offline. An application to a grocery chain M Arce-Urriza, J Cebollada Cuadernos de Economia y Direccion de la Empresa 16 (2), 108-122, 2013 | 70* | 2013 |
| The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers M Arce-Urriza, J Cebollada, MF Tarira Information Systems and e-Business Management 15, 69-87, 2017 | 65 | 2017 |
| Private labels and national brands across online and offline channels M Arce‐Urriza, J Cebollada Management Decision 50 (10), 1772-1789, 2012 | 58 | 2012 |
| Online reviews and product sales: the role of review visibility M Alzate, M Arce-Urriza, J Cebollada Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 638-669, 2021 | 47 | 2021 |
| Online category pricing at a multichannel grocery retailer J Cebollada, Y Chu, Z Jiang Journal of Interactive Marketing 46 (1), 52-69, 2019 | 35 | 2019 |
| Brand choice and marketing strategy: An application to the market of laundry detergent for delicate clothes in Spain S Cavero, J Cebollada Journal of International Consumer Marketing 10 (1-2), 57-71, 1998 | 34 | 1998 |
| Estrategia comercial y lealtad de marca: Aplicación empírica a un producto no duradero JJC Calvo, SC Brújula Economía industrial, 153-162, 1998 | 31* | 1998 |
| Lealtad, competencia entre las marcas y estrategia de marketing. Una aplicación a un mercado de productos no duraderos J Cebollada Encuentro de Profesores Universitarios de Marketing, 283-294, 1995 | 30 | 1995 |
| Impact of seller-and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence X Cai, J Cebollada, M Cortiñas Journal of Retailing and Consumer Services 70, 103141, 2023 | 29 | 2023 |
| Las estrategias de captación y retención de clientes y la lealtad: un análisis de segmentación SC Brújula, JJC Calvo Revista española de investigación de marketing 1 (1), 55-72, 1997 | 22 | 1997 |
| From traditional gaming to mobile gaming: Video game players' switching behaviour X Cai, J Cebollada, M Cortinas Entertainment Computing 40, 100445, 2022 | 21 | 2022 |
| Análisis de la competencia entre tipos de marca: Una aplicación empírica JJC Calvo, SC Brújula Información Comercial Española, ICE: Revista de economía, 55-70, 1999 | 21 | 1999 |
| Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development X Cai, J Cebollada, M Cortiñas International Journal of Human-Computer Studies 159, 102746, 2022 | 19 | 2022 |
| A theoretical evaluation of the internet's potential as a shopping channel M Arce-Urriza, J Cebollada ESIC Market Economic and Business Journal 135, 149-180, 2010 | 17* | 2010 |
| A grounded theory approach to understanding in-game goods purchase X Cai, J Cebollada, M Cortiñas Plos one 17 (1), e0262998, 2022 | 16 | 2022 |
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessVerified email at chicagobooth.edu
