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José-Javier Cebollada-Calvo
José-Javier Cebollada-Calvo
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Año
Quantifying transaction costs in online/off-line grocery channel choice
PK Chintagunta, J Chu, J Cebollada
Marketing Science 31 (1), 96-114, 2012
3942012
An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics
J Chu, M Arce-Urriza, JJ Cebollada-Calvo, PK Chintagunta
Journal of Interactive Marketing 24 (4), 251-268, 2010
3152010
A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
J Chu, P Chintagunta, J Cebollada
Marketing Science 27 (2), 283-299, 2008
2212008
Mining the text of online consumer reviews to analyze brand image and brand positioning
M Alzate, M Arce-Urriza, J Cebollada
Journal of Retailing and Consumer Services 67, 102989, 2022
932022
Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y efecto de las características del producto
M Arce-Urriza, JJ Cebollada-Calvo
Cuadernos de Economía y Dirección de la Empresa 14 (2), 102-111, 2011
91*2011
Determinants of channel choice: Online vs offline. An application to a grocery chain
M Arce-Urriza, J Cebollada
Cuadernos de Economia y Direccion de la Empresa 16 (2), 108-122, 2013
70*2013
The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers
M Arce-Urriza, J Cebollada, MF Tarira
Information Systems and e-Business Management 15, 69-87, 2017
642017
Private labels and national brands across online and offline channels
M Arce‐Urriza, J Cebollada
Management Decision 50 (10), 1772-1789, 2012
572012
Online reviews and product sales: the role of review visibility
M Alzate, M Arce-Urriza, J Cebollada
Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 638-669, 2021
472021
Brand choice and marketing strategy: An application to the market of laundry detergent for delicate clothes in Spain
S Cavero, J Cebollada
Journal of International Consumer Marketing 10 (1-2), 57-71, 1998
351998
Online category pricing at a multichannel grocery retailer
J Cebollada, Y Chu, Z Jiang
Journal of Interactive Marketing 46 (1), 52-69, 2019
342019
Estrategia comercial y lealtad de marca: Aplicación empírica a un producto no duradero
JJC Calvo, SC Brújula
Economía industrial, 153-162, 1998
30*1998
Lealtad, competencia entre las marcas y estrategia de marketing. Una aplicación a un mercado de productos no duraderos
J Cebollada
Encuentro de Profesores Universitarios de Marketing, 283-294, 1995
291995
Impact of seller-and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence
X Cai, J Cebollada, M Cortiñas
Journal of Retailing and Consumer Services 70, 103141, 2023
262023
Las estrategias de captación y retención de clientes y la lealtad: un análisis de segmentación
SC Brújula, JJC Calvo
Revista española de investigación de marketing 1 (1), 55-72, 1997
221997
From traditional gaming to mobile gaming: Video game players' switching behaviour
X Cai, J Cebollada, M Cortinas
Entertainment Computing 40, 100445, 2022
212022
Análisis de la competencia entre tipos de marca: Una aplicación empírica
JJC Calvo, SC Brújula
Información Comercial Española, ICE: Revista de economía, 55-70, 1999
211999
Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development
X Cai, J Cebollada, M Cortiñas
International Journal of Human-Computer Studies 159, 102746, 2022
182022
A theoretical evaluation of the internet's potential as a shopping channel
M Arce-Urriza, J Cebollada
ESIC Market Economic and Business Journal 135, 149-180, 2010
17*2010
Price formation in channels of distribution with differentiated products: Theory and empirical evidence
S Cavero, J Cebollada, V Salas
International Journal of Research in Marketing 15 (5), 427-441, 1998
151998
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Artículos 1–20