| A customer relationship management roadmap: What is known, potential pitfalls, and where to go W Boulding, R Staelin, M Ehret, WJ Johnston Journal of marketing 69 (4), 155-166, 2005 | 1627 | 2005 |
| Unlocking value from machines: business models and the industrial internet of things M Ehret, J Wirtz Journal of Marketing Management 33 (1-2), 111-130, 2017 | 366 | 2017 |
| From relationships to partnerships—new forms of cooperation between buyer and seller O Ploetner, M Ehret Industrial Marketing Management 35 (1), 4-9, 2006 | 204 | 2006 |
| Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs S Wengler, M Ehret, S Saab Industrial Marketing Management 35 (1), 103-112, 2006 | 191 | 2006 |
| Global business services: Increasing specialization and integration of the world economy as drivers of economic growth J Wirtz, S Tuzovic, M Ehret Journal of Service Management 26 (4), 565-587, 2015 | 145 | 2015 |
| Business models: Impact on business markets and opportunities for marketing research M Ehret, V Kashyap, J Wirtz Industrial Marketing Management 42 (5), 649-655, 2013 | 145 | 2013 |
| Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets M Ehret Industrial Marketing Management 33 (6), 465-473, 2004 | 145 | 2004 |
| Division of labor between firms: Business services, non-ownership-value and the rise of the service economy M Ehret, J Wirtz Service Science 2 (3), 136-145, 2010 | 103 | 2010 |
| The value added by specific investments: a framework for managing relationships in the context of value networks M Kleinaltenkamp, M Ehret Journal of Business & Industrial Marketing 21 (2), 65-71, 2006 | 78 | 2006 |
| Relational governance mechanisms and uncertainties in nonownership services NO Ndubisi, M Ehret, J Wirtz Psychology & Marketing 33 (4), 250-266, 2016 | 60 | 2016 |
| Creative restruction–how business services drive economic evolution J Wirtz, M Ehret European Business Review 21 (4), 380-394, 2009 | 47 | 2009 |
| Customer integration in business-to-business-marketing M Kleinaltenkamp, M Ehret, S Fließ Advances in services marketing, 27-48, 1997 | 43 | 1997 |
| Emergence of business markets—A critical realist foundation M Ehret Industrial Marketing Management 42 (3), 316-323, 2013 | 42 | 2013 |
| Blueprinting—eine Methode zur Analyse und Gestaltung von Prozessen M Ehret, M Kleinaltenkamp, R Allert, S Fließ Prozessmanagement im Technischen Vertrieb: Neue Konzepte und erprobte …, 1998 | 42 | 1998 |
| Self‐protection vs opportunity seeking in business buying behavior: an experimental study F Jacob, M Ehret Journal of Business & Industrial Marketing 21 (2), 106-117, 2006 | 30 | 2006 |
| Relationship theory and business markets M Kleinaltenkamp, M Ehret Emerald Group Publishing 21 (2), 2006 | 29* | 2006 |
| Case studies of global leadership: Expert cognition in the domain of large-scale global change JS Osland, M Ehret, L Ruiz Advances in global leadership, 41-88, 2017 | 28 | 2017 |
| Prozessmanagement im technischen Vertrieb M Ehret, M Kleinaltenkamp, M Kleinaltenkamp Prozeßmanagement im Technischen Vertrieb: Neue Konzepte und erprobte …, 1998 | 28 | 1998 |
| Service-based business models: transforming businesses, industries and economies J Wirtz, M Ehret Tilde University Press, 2013 | 27 | 2013 |
| Lightening the dark side of customer participation–The mitigating role of relationship performance in business-to-business project contexts S Hurtak, V Kashyap, M Ehret Journal of Business Research 140, 220-231, 2022 | 24 | 2022 |
