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Gustavo Schneider
Gustavo Schneider
Assistant Professor of Marketing, Salisbury University
Dirección de correo verificada de salisbury.edu - Página principal
Título
Citado por
Citado por
Año
Marketing social: abordagem histórica e desafios contemporâneos
G Schneider, FB Luce
Revista Brasileira de Marketing 13 (3), 125-137, 2014
592014
Fuzzy Clustering: application on organizational metaphors in Brazilian companies
A Cobo, R Rocha, AA Vanti, G Schneider
JISTEM-Journal of Information Systems and Technology Management 9, 197-212, 2012
82012
Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and Preference
G Schneider, AP Ghosh
Journal of the Association for Consumer Research 5 (2), 149-161, 2020
62020
“It Could Happen for Me… but How Good Can It Be?” Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived Value
EC Ince, G Schneider, RA LeBoeuf
Journal of the Association for Consumer Research 5 (4), 485-494, 2020
22020
The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism
PB Fennell, G Schneider
Journal of Retailing and Consumer Services 75, 103537, 2023
12023
Two Essays Investigating Numerical Information Influence on Consumer Preference and Predictions
G Schneider
2021
Twelve of One Or a Dozen of the Other: How Numerical Expressions Influence Preferences
G Schneider, E Chandon Ince, R Bagchi
ACR North American Advances, 2020
2020
Do Consumers Expect Values to Increase Or Decrease Over Time?
G Schneider, E Chandon Ince, R Bagchi, M Pandelaere
ACR North American Advances, 2019
2019
“Maga” Hats and “Hope” Shirts: Small Donors Purchase Activism in Competitive Political Races
G Schneider, J Savary, A Pocheptsova Ghosh, T Matherly
ACR North American Advances, 2019
2019
Effort Type Predicts Preferences For Material Or Experiential Goods
CA Summers, EC Buechel, G Schneider
ACR North American Advances, 2017
2017
Gobernanza empresarial de tecnologías de la información
DG Machado, LS Ruiz, R Przyczynski, MEG Ruiz, FJL Acebo, J Zani, ...
2015
Word-of-mouth negativo e o mercado financeiro: repercussões no desempenho das ações no curto e no longo prazo
G Schneider
2015
PRIORIZAÇÃO DA ESTRATÉGIA ADOTADA POR UMA EMPRESA DO SETOR DE CONVÊNIOS ATRAVÉS DA LÓGICA DIFUSA
FR Dörnte, G Schneider, AA Vanti, A Perez-Soltero
5º CONTECSI-International Conference on Information Systems and Technology …, 2014
2014
Identification of organizational metaphors in Brazilian companies using fuzzy clustering
AC Ortega, R Rocha, AA Vanti, G Schneider
CONTECSI-International Conference on Information Systems and Technology …, 2012
2012
Fuzzy clustering: application on organizational metaphors in brazilian companies
Á Cobo Ortega, ER Rocha Blanco, AA Vanti, G Schneider
Universidade de São Paulo, Faculdade de Economia, Administração e …, 2012
2012
Information and Technology Management (ITM): Competitive Advantage through Customer Relationship: The Case of an Automobile Dealership
ML Biehl, B Link, AA Vanti, G Schneider
E-Business Managerial Aspects, Solutions and Case Studies, 222-234, 2011
2011
Desenvolvimento e Aplicação de Sistema de Priorização de Investimentos em Tecnologia no Contexto de Governança de Tecnologia da Informação
G Schneider
Salão de Iniciação Científica (21.: 2009 out. 19-23: Porto Alegre, RS …, 2009
2009
Prioritization of Strategies Adopted by a Card Solutions and Services Company, thru the Fuzzy Logic
FR Dörnte, G Schneider, AA Vanti, A Perez-Soltero
2008
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Artículos 1–18