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Co-authors
- Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingVerified email at bwl.uni-mannheim.de
- Hermann SimonHonorary Chairman, Simon-Kucher.com, ProfessorVerified email at simon-kucher.com
- Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
- Hermann SimonFounder & Honorary Chairman, Simon-Kucher & Partners, ProfessorVerified email at simon-kucher.com
- Tim Oliver BrexendorfApl Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
- Sonja KloseProfessor of Marketing, HWR BerlinVerified email at hwr-berlin.de
- Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
- Robert CiuchitaAssociate Professor, Hanken School of EconomicsVerified email at hanken.fi
- Anna-Karina SchmitzAssistant Professor of Marketing, WHU - Otto Beisheim School of ManagementVerified email at whu.edu
- Sabine BenoitProfessor of Marketing, University of Surrey and Australian National University (ANU)Verified email at surrey.ac.uk