| Understanding the digital marketing environment with KPIs and web analytics JR Saura, P Palos-Sánchez, LM Cerdá Suárez Future Internet 9 (4), 76, 2017 | 40 | 2017 |
| Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho Mobile Information Systems 2017, 2017 | 23 | 2017 |
| Attitudes to environmental factors in the tourism sector expressed in online comments: An exploratory study JR Saura, PR Palos-Sanchez, MA Rios Martin Int. J. Environ. Res. Public Health 15 (3), 553-566, 2018 | 19 | 2018 |
| The collaborative economy based analysis of demand: Study of airbnb case in spain and portugal PR Palos-Sanchez, MB Correia Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018 | 19 | 2018 |
| The effect of internet searches on afforestation: The case of a green search engine P Palos-Sanchez, J Saura Forests 9 (2), 51, 2018 | 18 | 2018 |
| A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019 | 15 | 2019 |
| Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational Transformation and Managing Innovation in the Fourth …, 2019 | 15 | 2019 |
| Users acceptance of location-based marketing apps in tourism sector: An exploratory analysis P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018 | 15 | 2018 |
| The influence of social networks on the development of recruitment actions that favor user interface design and conversions in mobile applications powered by linked data PR Palos-Sanchez, JR Saura, F Debasa Mobile Information Systems 2018, 2018 | 15 | 2018 |
| Marketing a través de aplicaciones móviles de turismo (m-tourism): Un estudio exploratorio JR Saura, PR Palos Sánchez, A Reyes Menéndez International journal of world of tourism, 4 (8), 45-56., 2017 | 15 | 2017 |
| Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, J Saura, P Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018 | 13 | 2018 |
| Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS P Palos-Sanchez, F Martin-Velicia, JR Saura Complexity 2018, 2018 | 13 | 2018 |
| Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019 | 12 | 2019 |
| Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms JL Salmeron, PR Palos-Sanchez IEEE transactions on cybernetics 49 (1), 211-220, 2017 | 11 | 2017 |
| La actitud de los recursos humanos de las organizaciones ante la complejidad de las aplicaciones SaaS PR Palos, MB Correia Dos Algarves: A Multidisciplinary e-Journal, 87-103, 2017 | 11 | 2017 |
| El problema de la Reputación Online y Motores de Búsqueda: Derecho al Olvido JR Saura, P Palos-Sánchez, FD Navalpotro Cadernos de dereito actual, 221-229, 2018 | 10 | 2018 |
| The behavioral response to location based services: An examination of the influence of social and environmental benefits, and privacy P Palos-Sanchez, J Hernandez-Mogollon, A Campon-Cerro Sustainability 9 (11), 1988, 2017 | 10 | 2017 |
| Drivers and Barriers of the Cloud Computing in SMEs: the Position of the European Union PR Palos Sánchez Harvard Deusto Bus. Res,, 2017 | 10 | 2017 |
| Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday JR Saura, A Reyes-Menendez, P Palos-Sanchez Revista Espacios 39 (16), 75, 2018 | 9 | 2018 |
| Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: A behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 2018 | 8 | 2018 |
José Ramón SauraDigital Marketing Lecturer, Universidad Rey Juan CarlosVerified email at urjc.es