Pedro R. Palos-Sanchez

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José Ramón SauraResearcher / Associate Professor of Digital Marketing, Rey Juan Carlos University, Investigador.Verified email at urjc.es
Ana Reyes-MenendezUniversidad Rey Juan CarlosVerified email at urjc.es
Marisol B. CorreiaESGHT, Universidade do Algarve & CiTUR & CinTurs & CEG-IST, Universidade de LisboaVerified email at ualg.pt
Félix Velicia-MartínUniversidad de Sevilla. Dpto. Administración de Empresas y MarketingVerified email at us.es
LUIS MANUEL CERDÁ SUÁREZUniversidad Internacional de La RiojaVerified email at unir.net
José A. FolgadoProfessorVerified email at unex.es
Miguel Ángel Ríos MartínProfesor sistemas de informaciónVerified email at us.es
Rafael Robina RamírezUniversidad de ExtremaduraVerified email at unex.es
Antonio GriloAssociate Professor w/ Habilitation on Industrial Management and EngineeringVerified email at fct.unl.pt
Jose L. SalmeronProfessor of Data Science (University Pablo de Olavide) and Universidad Autónoma de ChileVerified email at uautonoma.cl
José Manuel Hernández MogollónProfesor de Marketing UExVerified email at unex.es
Ana María Campón Cerro (https://orcid...Profesora en Área de Comercialización e Investigación de Mercados en la UExVerified email at unex.es
Enrique Rus AriasUniversidad de SevillaVerified email at unex.es
Pedro Baena-LunaUniversity of SevilleVerified email at us.es
Felipe DebasaRey Juan Carlos UniversityVerified email at urjc.es
Beatriz Rodríguez HerráezProfesora de MarketingVerified email at urjc.es
Alicia Blanco-GonzálezAssociate Professor, MarketingVerified email at urjc.es
Esther García-RíoUniversidad de SevillaVerified email at economistas.org
Célia RamosProfessor of Information Systems, ESGHT - University of AlgarveVerified email at ualg.pt

Pedro R. Palos-Sanchez

Professor. Universidad de Sevilla. Dept. Economía Financiera y Dirección de Operaciones

Verified email at us.es - Homepage

Digital Economy Technology Adoption Sharing Economy Mobile Marketing Cloud Business Organization


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Understanding the digital marketing environment with KPIs and web analytics JR Saura, P Palos-Sánchez, LM Cerdá Suárez Future Internet 9 (4), 76, 2017	169	2017
A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019	73	2019
Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho Mobile Information Systems 2017, 2017	71	2017
Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019	64	2019
Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational transformation and managing innovation in the fourth …, 2019	56	2019
The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal PR Palos-Sanchez, MB Correia Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018	55	2018
Marketing a través de aplicaciones móviles de turismo (m-tourism): Un estudio exploratorio JR Saura, PR Palos Sánchez, A Reyes Menéndez International journal of world of tourism, 4 (8), 45-56., 2017	47	2017
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018	41	2018
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis PR Palos Sánchez, JR Saura, A Reyes Menéndez, I Vásquez Esquivel Journal of Spatial and Organizational Dynamic, 6 (3), 258-270., 2018	40	2018
Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms JL Salmeron, PR Palos-Sanchez IEEE transactions on cybernetics 49 (1), 211-220, 2017	39	2017
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study JR Saura, P Palos-Sanchez, MA Rios Martin International journal of environmental research and public health 15 (3), 553, 2018	38*	2018
The effect of internet searches on afforestation: The case of a green search engine P Palos-Sanchez, JR Saura Forests 9 (2), 51, 2018	36	2018
Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS P Palos-Sanchez, F Martin-Velicia, JR Saura Complexity 2018, 2018	35	2018
Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday JR SAURA, A Reyes-Menéndez, P PALOS-SANCHEZ Revista Espacios 39 (42), 2018	34	2018
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019	32	2019
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 2018	32	2018
Drivers and Barriers of the Cloud Computing in SMEs: the Position of the European Union PR Palos Sánchez Harvard Deusto Bus. Res,, 2017	28	2017
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing JR Saura, P Palos-Sanchez, A Blanco-González Journal of Business & Industrial Marketing, 2019	27	2019
The influence of social networks on the development of recruitment actions that favor user interface design and conversions in mobile applications powered by linked data PR Palos-Sanchez, JR Saura, F Debasa Mobile Information Systems 2018, 2018	27	2018
The behavioral response to location based services: an examination of the influence of social and environmental benefits, and privacy PR Palos-Sanchez, JM Hernandez-Mogollon, AM Campon-Cerro Sustainability 9 (11), 1988, 2017	24	2017

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