| Understanding the digital marketing environment with KPIs and web analytics JR Saura, P Palos-Sánchez, LM Cerdá Suárez Future Internet 9 (4), 76, 2017 | 97 | 2017 |
| A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019 | 45 | 2019 |
| The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal PR Palos-Sanchez, MB Correia Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018 | 44 | 2018 |
| Marketing a través de aplicaciones móviles de turismo (m-tourism): Un estudio exploratorio JR Saura, PR Palos Sánchez, A Reyes Menéndez International journal of world of tourism, 4 (8), 45-56., 2017 | 39 | 2017 |
| Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho Mobile Information Systems 2017, 2017 | 39 | 2017 |
| Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019 | 34 | 2019 |
| Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study JR Saura, P Palos-Sanchez, MA Rios Martin International journal of environmental research and public health 15 (3), 553, 2018 | 31* | 2018 |
| Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational transformation and managing innovation in the fourth …, 2019 | 29 | 2019 |
| Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018 | 28 | 2018 |
| Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018 | 28 | 2018 |
| The effect of internet searches on afforestation: The case of a green search engine P Palos-Sanchez, JR Saura Forests 9 (2), 51, 2018 | 27 | 2018 |
| Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 2018 | 26 | 2018 |
| Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS P Palos-Sanchez, F Martin-Velicia, JR Saura Complexity 2018, 2018 | 26 | 2018 |
| The influence of social networks on the development of recruitment actions that favor user interface design and conversions in mobile applications powered by linked data PR Palos-Sanchez, JR Saura, F Debasa Mobile Information Systems 2018, 2018 | 24 | 2018 |
| Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms JL Salmeron, PR Palos-Sanchez IEEE transactions on cybernetics 49 (1), 211-220, 2017 | 24 | 2017 |
| Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday JR SAURA, A Reyes-Menéndez, P PALOS-SANCHEZ Revista Espacios 39 (42), 2018 | 23 | 2018 |
| Drivers and Barriers of the Cloud Computing in SMEs: the Position of the European Union PR Palos Sánchez Harvard Deusto Bus. Res,, 2017 | 21 | 2017 |
| Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019 | 18 | 2019 |
| La actitud de los recursos humanos de las organizaciones ante la complejidad de las aplicaciones SaaS PR Palos, MB Correia Dos Algarves: A Multidisciplinary e-Journal, 87-103, 2017 | 16 | 2017 |
| The behavioral response to location based services: an examination of the influence of social and environmental benefits, and privacy PR Palos-Sanchez, JM Hernandez-Mogollon, AM Campon-Cerro Sustainability 9 (11), 1988, 2017 | 15 | 2017 |
José Ramón SauraResearcher / Associate Professor of Digital Marketing, Rey Juan Carlos UniversityVerified email at urjc.es
