Pedro R. Palos-Sanchez (ORCID: 0000-0001-9966-0698)

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José Ramón SauraAssociate Professor of Digital Marketing (Tenured), Rey Juan Carlos UniversityVerified email at urjc.es
Ana Reyes-MenendezUniversidad Rey Juan CarlosVerified email at urjc.es
Félix Velicia-MartínUniversidad de Sevilla. Dpto. Administración de Empresas y MarketingVerified email at us.es
Marisol B. CorreiaESGHT, Universidade do Algarve & CiTUR & CinTurs & CEG-IST, Universidade de LisboaVerified email at ualg.pt
José A. FolgadoProfessorVerified email at unex.es
LUIS MANUEL CERDÁ SUÁREZUniversidad Internacional de La RiojaVerified email at unir.net
Miguel Ángel Ríos MartínProfesor sistemas de informaciónVerified email at us.es
Pedro Baena-LunaUniversity of SevilleVerified email at us.es
Antonio GriloAssociate Professor w/ Habilitation on Industrial Management and EngineeringVerified email at fct.unl.pt
Jose L. SalmeronProfessor of Artificial Intelligence (CUNEF University) and Universidad Autónoma de ChileVerified email at uautonoma.cl
Enrique Rus AriasUniversidad de SevillaVerified email at unex.es
José Manuel Hernández MogollónProfesor de Marketing UExVerified email at unex.es
Ana María Campón Cerro (https://orcid...Profesora en Área de Comercialización e Investigación de Mercados en la UExVerified email at unex.es
Felipe DebasaRey Juan Carlos UniversityVerified email at urjc.es
Eloy Gil-Cordero (ORCID: 0000-0003-...Profesor en Universidad de SevillaVerified email at dem.uhu.es
Juan-Pedro Cabrera-SánchezProfesor de Investigación de Mercados, Universidad de SevillaVerified email at us.es
Alicia Blanco-GonzálezProfessor, Marketing, Rey Juan Carlos UniversityVerified email at urjc.es
Beatriz Rodríguez HerráezProfesora de MarketingVerified email at urjc.es
Ricardo D. Hernández RojasDpto. Economía agraria, finanzas y contabilidad.Área Economía Financiera y contabilidadVerified email at uco.es
Esther García-RíoUniversidad de SevillaVerified email at economistas.org

Pedro R. Palos-Sanchez (ORCID: 0000-0001-9966-0698)

Associate Professor. Universidad de Sevilla. Dept. Financial Economy and Operation Management

Verified email at us.es - Homepage

Digital Economy Technology Adoption Sharing Economy Mobile Marketing Cloud Business Organization


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Understanding the digital marketing environment with KPIs and web analytics JR Saura, P Palos-Sánchez, LM Cerdá Suárez Future Internet 9 (4), 76, 2017	247	2017
Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019	105	2019
Virtual teams in times of pandemic: Factors that influence performance V Garro-Abarca, P Palos-Sanchez, M Aguayo-Camacho Frontiers in Psychology 12, 624637, 2021	100	2021
A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019	99	2019
Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho Mobile Information Systems 2017, 2017	89	2017
Lower breast cancer risk among women following the World Cancer Research Fund and American Institute for Cancer Research lifestyle recommendations: EpiGEICAM case-control study A Castello, M Martin, A Ruiz, AM Casas, JM Baena-Cañada, V Lope, ... PloS one 10 (5), e0126096, 2015	82	2015
Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational transformation and managing innovation in the fourth …, 2019	70	2019
Marketing a través de aplicaciones móviles de turismo (m-tourism): un estudio exploratorio JR Saura, PR Palos Sánchez, A Reyes Menéndez International journal of world of tourism, 4 (8), 45-56., 2017	70	2017
The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal PR Palos-Sanchez, MB Correia Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018	68	2018
Working in virtual teams: A systematic literature review and a bibliometric analysis VMG Abarca, PR Palos-Sanchez, E Rus-Arias IEEE access 8, 168923-168940, 2020	59	2020
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model F Velicia-Martin, JP Cabrera-Sanchez, E Gil-Cordero, PR Palos-Sanchez PeerJ Computer Science 7, e316, 2021	58	2021
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis PR Palos Sánchez, JR Saura, A Reyes Menéndez, I Vásquez Esquivel Journal of Spatial and Organizational Dynamic, 6 (3), 258-270., 2018	58	2018
Are Black Friday deals worth it? Mining Twitter users’ sentiment and behavior response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019	52	2019
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study JR Saura, P Palos-Sanchez, MA Rios Martin International Journal of Environmental Research and Public Health 15 (3), 553, 2018	52*	2018
Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms JL Salmeron, PR Palos-Sanchez IEEE transactions on cybernetics 49 (1), 211-220, 2017	50	2017
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018	49	2018
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 1-16, 2018	47	2018
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing JR Saura, P Palos-Sanchez, A Blanco-González Journal of Business & Industrial Marketing 35 (3), 470-482, 2019	42	2019
The effect of internet searches on afforestation: The case of a green search engine P Palos-Sanchez, JR Saura Forests 9 (2), 51, 2018	42	2018
Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones P Palos-Sanchez, A Reyes-Menendez, JR Saura Información tecnológica 30 (3), 3-12, 2019	41	2019

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