Pedro R. Palos-Sanchez (ORCID: 0000-0001-9966-0698)

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José Ramón SauraAssociate Professor (Tenured), Dpt. Business Economics, Rey Juan Carlos UniversityVerified email at urjc.es
Ana Reyes-MenendezAssociate Professor (tenured) Universidad Rey Juan CarlosVerified email at urjc.es
Félix Velicia-MartínUniversidad de Sevilla. Dpto. Administración de Empresas y MarketingVerified email at us.es
Marisol B. CorreiaESGHT, Universidade do Algarve & CiTUR & CinTurs & CEG-IST, Universidade de LisboaVerified email at ualg.pt
José A. FolgadoProfessorVerified email at unex.es
LUIS MANUEL CERDÁ SUÁREZUniversidad Internacional de La RiojaVerified email at unir.net
Pedro Baena-LunaUniversity of SevilleVerified email at us.es
Miguel Ángel Ríos MartínProfesor sistemas de informaciónVerified email at us.es
Antonio GriloAssociate Professor w/ Habilitation on Industrial Management and EngineeringVerified email at fct.unl.pt
Enrique Rus AriasUniversidad de SevillaVerified email at unex.es
Jose L. SalmeronProfessor of Artificial Intelligence (CUNEF University) and Universidad Autónoma de ChileVerified email at uautonoma.cl
José Manuel Hernández MogollónUniversidad de ExtremaduraVerified email at unex.es
Ana María Campón Cerro (https://orcid...Profesora en Área de Comercialización e Investigación de Mercados en la UExVerified email at unex.es
Felipe DebasaRey Juan Carlos UniversityVerified email at urjc.es
Esther García-RíoUniversidad de SevillaVerified email at economistas.org
Eloy Gil-Cordero (ORCID: 0000-0003-...Profesor en Universidad de SevillaVerified email at us.es
Juan-Pedro Cabrera-SánchezProfesor de Investigación de Mercados, Universidad de MálagaVerified email at uma.es
Beatriz Rodríguez HerráezProfesora de MarketingVerified email at urjc.es
Ricardo D. Hernández RojasDpto. Economía agraria, finanzas y contabilidad.Área Economía Financiera y contabilidadVerified email at uco.es
Alicia Blanco-GonzálezProfessor, Marketing, Rey Juan Carlos UniversityVerified email at urjc.es

Pedro R. Palos-Sanchez (ORCID: 0000-0001-9966-0698)

Associate Professor-Tenured. University of Sevilla. Dep. Financial Economy and Operation Management

Verified email at us.es - Homepage

Digital Economy Technology Adoption Sharing Economy Mobile Marketing Cloud Business Organization


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Understanding the digital marketing environment with KPIs and web analytics JR Saura, P Palos-Sánchez, LM Cerdá Suárez Future Internet 9 (4), 76, 2017	327	2017
Virtual teams in times of pandemic: Factors that influence performance V Garro-Abarca, P Palos-Sanchez, M Aguayo-Camacho Frontiers in Psychology 12, 624637, 2021	202	2021
Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019	146	2019
A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019	129	2019
Systematic literature review and bibliometric analysis on virtual reality and education MA Rojas-Sánchez, PR Palos-Sánchez, JA Folgado-Fernández Education and Information Technologies 28 (1), 155-192, 2023	128	2023
Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho Mobile Information Systems 2017, 2017	111	2017
Working in virtual teams: A systematic literature review and a bibliometric analysis VMG Abarca, PR Palos-Sanchez, E Rus-Arias IEEE access 8, 168923-168940, 2020	96	2020
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model F Velicia-Martin, JP Cabrera-Sanchez, E Gil-Cordero, PR Palos-Sanchez PeerJ Computer Science 7, e316, 2021	89	2021
Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational transformation and managing innovation in the fourth …, 2019	83	2019
Marketing a través de aplicaciones móviles de turismo (m-tourism): un estudio exploratorio JR Saura, PR Palos Sánchez, A Reyes Menéndez International journal of world of tourism, 4 (8), 45-56., 2017	75	2017
The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal PR Palos-Sanchez, MB Correia Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018	73	2018
Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones P Palos-Sanchez, A Reyes-Menendez, JR Saura Información tecnológica 30 (3), 3-12, 2019	72	2019
Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies JR Saura, P Palos-Sanchez, B Rodríguez Herráez Sustainability 12 (3), 1003, 2020	69	2020
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study JR Saura, P Palos-Sanchez, MA Rios Martin International Journal of Environmental Research and Public Health 15 (3), 553, 2018	69*	2018
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis PR Palos Sánchez, JR Saura, A Reyes Menéndez, I Vásquez Esquivel Journal of Spatial and Organizational Dynamic, 6 (3), 258-270., 2018	65	2018
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019	63	2019
Influence of the restaurant brand and gastronomy on tourist loyalty. A study in Córdoba (Spain) RD Hernandez-Rojas, JA Folgado-Fernandez, PR Palos-Sanchez International Journal of Gastronomy and Food Science 23, 100305, 2021	61	2021
Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms JL Salmeron, PR Palos-Sanchez IEEE transactions on cybernetics 49 (1), 211-220, 2017	60	2017
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing JR Saura, P Palos-Sanchez, A Blanco-González Journal of Business & Industrial Marketing 35 (3), 470-482, 2019	56	2019
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 1-16, 2018	55	2018

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