Pedro R. Palos-Sanchez
Pedro R. Palos-Sanchez
Professor. Universidad de Sevilla. Dept. Economía Financiera y Dirección de Operaciones
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Understanding the digital marketing environment with KPIs and web analytics
JR Saura, P Palos-Sánchez, LM Cerdá Suárez
Future Internet 9 (4), 76, 2017
1342017
A study of the effects of programmatic advertising on users' concerns about privacy overtime
P Palos-Sanchez, JR Saura, F Martin-Velicia
Journal of Business Research 96, 61-72, 2019
622019
The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal
PR Palos-Sanchez, MB Correia
Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018
532018
Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study
PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho
Mobile Information Systems 2017, 2017
522017
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez, MB Correia
Organizational transformation and managing innovation in the fourth …, 2019
512019
Detecting indicators for startup business success: Sentiment analysis using text data mining
JR Saura, P Palos-Sanchez, A Grilo
Sustainability 11 (3), 917, 2019
452019
Marketing a través de aplicaciones móviles de turismo (m-tourism): Un estudio exploratorio
JR Saura, PR Palos Sánchez, A Reyes Menéndez
International journal of world of tourism, 4 (8), 45-56., 2017
432017
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management
A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia
Symmetry 10 (11), 584, 2018
352018
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study
JR Saura, P Palos-Sanchez, MA Rios Martin
International journal of environmental research and public health 15 (3), 553, 2018
34*2018
The effect of internet searches on afforestation: The case of a green search engine
P Palos-Sanchez, JR Saura
Forests 9 (2), 51, 2018
342018
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis
P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel
Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018
332018
Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms
JL Salmeron, PR Palos-Sanchez
IEEE transactions on cybernetics 49 (1), 211-220, 2017
322017
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response
JR Saura, A Reyes-Menendez, P Palos-Sanchez
Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019
302019
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system
A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia
Wireless Communications and Mobile Computing 2018, 2018
302018
Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS
P Palos-Sanchez, F Martin-Velicia, JR Saura
Complexity 2018, 2018
302018
The influence of social networks on the development of recruitment actions that favor user interface design and conversions in mobile applications powered by linked data
PR Palos-Sanchez, JR Saura, F Debasa
Mobile Information Systems 2018, 2018
272018
Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday
JR SAURA, A Reyes-Menéndez, P PALOS-SANCHEZ
Revista Espacios 39 (42), 2018
252018
Drivers and Barriers of the Cloud Computing in SMEs: the Position of the European Union
PR Palos Sánchez
Harvard Deusto Bus. Res,, 2017
252017
The behavioral response to location based services: an examination of the influence of social and environmental benefits, and privacy
PR Palos-Sanchez, JM Hernandez-Mogollon, AM Campon-Cerro
Sustainability 9 (11), 1988, 2017
212017
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
JR Saura, P Palos-Sanchez, A Blanco-González
Journal of Business & Industrial Marketing, 2019
182019
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Artículos 1–20