Pedro R. Palos-Sanchez
Pedro R. Palos-Sanchez
Professor. Universidad de Sevilla. Dept. Economía Financiera y Dirección de Operaciones
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Understanding the digital marketing environment with KPIs and web analytics
JR Saura, P Palos-Sánchez, LM Cerdá Suárez
Future Internet 9 (4), 76, 2017
A study of the effects of programmatic advertising on users' concerns about privacy overtime
P Palos-Sanchez, JR Saura, F Martin-Velicia
Journal of Business Research 96, 61-72, 2019
Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study
PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho
Mobile Information Systems 2017, 2017
Detecting indicators for startup business success: Sentiment analysis using text data mining
JR Saura, P Palos-Sanchez, A Grilo
Sustainability 11 (3), 917, 2019
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez, MB Correia
Organizational transformation and managing innovation in the fourth …, 2019
The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal
PR Palos-Sanchez, MB Correia
Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018
Marketing a través de aplicaciones móviles de turismo (m-tourism): Un estudio exploratorio
JR Saura, PR Palos Sánchez, A Reyes Menéndez
International journal of world of tourism, 4 (8), 45-56., 2017
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management
A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia
Symmetry 10 (11), 584, 2018
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis
PR Palos Sánchez, JR Saura, A Reyes Menéndez, I Vásquez Esquivel
Journal of Spatial and Organizational Dynamic, 6 (3), 258-270., 2018
Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms
JL Salmeron, PR Palos-Sanchez
IEEE transactions on cybernetics 49 (1), 211-220, 2017
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study
JR Saura, P Palos-Sanchez, MA Rios Martin
International journal of environmental research and public health 15 (3), 553, 2018
The effect of internet searches on afforestation: The case of a green search engine
P Palos-Sanchez, JR Saura
Forests 9 (2), 51, 2018
Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS
P Palos-Sanchez, F Martin-Velicia, JR Saura
Complexity 2018, 2018
Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday
Revista Espacios 39 (42), 2018
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response
JR Saura, A Reyes-Menendez, P Palos-Sanchez
Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system
A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia
Wireless Communications and Mobile Computing 2018, 2018
Drivers and Barriers of the Cloud Computing in SMEs: the Position of the European Union
PR Palos Sánchez
Harvard Deusto Bus. Res,, 2017
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
JR Saura, P Palos-Sanchez, A Blanco-González
Journal of Business & Industrial Marketing, 2019
The influence of social networks on the development of recruitment actions that favor user interface design and conversions in mobile applications powered by linked data
PR Palos-Sanchez, JR Saura, F Debasa
Mobile Information Systems 2018, 2018
The behavioral response to location based services: an examination of the influence of social and environmental benefits, and privacy
PR Palos-Sanchez, JM Hernandez-Mogollon, AM Campon-Cerro
Sustainability 9 (11), 1988, 2017
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