Pedro R. Palos-Sanchez (ORCID: 0000-0001-9966-0698)
Pedro R. Palos-Sanchez (ORCID: 0000-0001-9966-0698)
Associate Professor-Tenured. University of Sevilla. Dep. Financial Economy and Operation Management
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Understanding the digital marketing environment with KPIs and web analytics
JR Saura, P Palos-Sánchez, LM Cerdá Suárez
Future Internet 9 (4), 76, 2017
Virtual teams in times of pandemic: Factors that influence performance
V Garro-Abarca, P Palos-Sanchez, M Aguayo-Camacho
Frontiers in Psychology 12, 624637, 2021
Detecting indicators for startup business success: Sentiment analysis using text data mining
JR Saura, P Palos-Sanchez, A Grilo
Sustainability 11 (3), 917, 2019
A study of the effects of programmatic advertising on users' concerns about privacy overtime
P Palos-Sanchez, JR Saura, F Martin-Velicia
Journal of Business Research 96, 61-72, 2019
Systematic literature review and bibliometric analysis on virtual reality and education
MA Rojas-Sánchez, PR Palos-Sánchez, JA Folgado-Fernández
Education and Information Technologies 28 (1), 155-192, 2023
Cloud Computing (SaaS) adoption as a strategic technology: Results of an empirical study
PR Palos-Sanchez, FJ Arenas-Marquez, M Aguayo-Camacho
Mobile Information Systems 2017, 2017
Working in virtual teams: A systematic literature review and a bibliometric analysis
VMG Abarca, PR Palos-Sanchez, E Rus-Arias
IEEE access 8, 168923-168940, 2020
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
F Velicia-Martin, JP Cabrera-Sanchez, E Gil-Cordero, PR Palos-Sanchez
PeerJ Computer Science 7, e316, 2021
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez, MB Correia
Organizational transformation and managing innovation in the fourth …, 2019
Marketing a través de aplicaciones móviles de turismo (m-tourism): un estudio exploratorio
JR Saura, PR Palos Sánchez, A Reyes Menéndez
International journal of world of tourism, 4 (8), 45-56., 2017
The collaborative economy based analysis of demand: Study of Airbnb case in Spain and Portugal
PR Palos-Sanchez, MB Correia
Journal of theoretical and applied electronic commerce research 13 (3), 85-98, 2018
Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones
P Palos-Sanchez, A Reyes-Menendez, JR Saura
Información tecnológica 30 (3), 3-12, 2019
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study
JR Saura, P Palos-Sanchez, MA Rios Martin
International Journal of Environmental Research and Public Health 15 (3), 553, 2018
Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies
JR Saura, P Palos-Sanchez, B Rodríguez Herráez
Sustainability 12 (3), 1003, 2020
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis
PR Palos Sánchez, JR Saura, A Reyes Menéndez, I Vásquez Esquivel
Journal of Spatial and Organizational Dynamic, 6 (3), 258-270., 2018
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response
JR Saura, A Reyes-Menendez, P Palos-Sanchez
Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019
Influence of the restaurant brand and gastronomy on tourist loyalty. A study in Córdoba (Spain)
RD Hernandez-Rojas, JA Folgado-Fernandez, PR Palos-Sanchez
International Journal of Gastronomy and Food Science 23, 100305, 2021
Uncertainty propagation in fuzzy grey cognitive maps with Hebbian-like learning algorithms
JL Salmeron, PR Palos-Sanchez
IEEE transactions on cybernetics 49 (1), 211-220, 2017
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system
A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia
Wireless Communications and Mobile Computing 2018, 1-16, 2018
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
JR Saura, P Palos-Sanchez, A Blanco-González
Journal of Business & Industrial Marketing 35 (3), 470-482, 2019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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