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Pablo Gutiérrez-Rodríguez
Pablo Gutiérrez-Rodríguez
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Year
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
P Cuesta‐Valiño, P Gutiérrez-Rodríguez, E Núñez‐Barriopedro
Corporate Social Responsibility and Environmental Management 26 (4), 761-769, 2019
1242019
A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain
P Gutiérrez-Rodríguez, R Villarreal, CV Pedro, S Blozis
Journal of Retailing and Consumer Services 57, 102201, 2020
1192020
Quality dimensions in the public sector: municipal services and citizen’s perception
P Gutiérrez-Rodríguez, JLV Burguete, R Vaughan, J Edwards
International Review on Public and Nonprofit Marketing 6 (1), 75-90, 2009
1052009
Sustainable development and consumer behavior in rural tourism—the importance of image and loyalty for host communities
JM López-Sanz, A Penelas-Leguía, P Gutiérrez-Rodríguez, ...
Sustainability 13 (9), 4763, 2021
832021
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núnez-Barriopedro
Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022
742022
Rural tourism and the sustainable development goals. A study of the variables that most influence the behavior of the tourist
JM López-Sanz, A Penelas-Leguía, P Gutiérrez-Rodríguez, ...
Frontiers in Psychology 12, 722973, 2021
622021
Valoración de los factores determinantes de la calidad del servicio público local: un análisis de la percepción de los ciudadanos y sus repercusiones sobre la satisfacción y …
P Gutiérrez-Rodríguez, JLV Burguete, PC Valiño
INNOVAR. Revista de Ciencias Administrativas y Sociales 20 (36), 139-156, 2010
512010
Why do people return to video platforms? Millennials and centennials on TikTok
P Cuesta-Valiño, P Gutiérrez-Rodríguez, P Durán-Álamo
Media and Communication 10 (1), 198-207, 2022
462022
Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
P Cuesta-Valiño, P Gutiérrez-Rodríguez, B García-Henche
Technological Forecasting and Social Change 175, 121382, 2022
452022
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful
E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez, ...
Frontiers in Psychology 12, 653034, 2021
442021
Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response
P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núñez-Barriopedro
International Journal of Environmental Research and Public Health 17 (18), 6463, 2020
442020
The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case
P Gutiérrez Rodríguez, P Cuesta Valiño, JL Vazquez Burguete
Economic research-Ekonomska istraživanja 30 (1), 290-301, 2017
392017
The Transformation of Municipal Services: towards Quality in the Public Sector.
P Gutiérrez-Rodríguez, JLV Burguete, R Vaughan, J Edwards
Theoretical & Applied Economics 16 (2), 2009
372009
Sponsorship image and value creation in E-sports
P Cuesta-Valiño, P Gutiérrez-Rodríguez, C Loranca-Valle
Journal of Business Research 145, 198-209, 2022
342022
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
P Cuesta-Valino, P Gutiérrez-Rodríguez, E Núnez-Barriopedro, ...
Journal of Business Research 156, 113475, 2023
312023
Measuring a multidimensional green brand equity: a tool for entrepreneurship development
P Cuesta-Valino, P Gutierrez-Rodriguez, MP Sierra-Fernandez, ...
British Food Journal 123 (10), 3326-3343, 2021
262021
Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty
P Cuesta-Valiño, P Gutiérrez-Rodríguez, C Loranca-Valle
Sustainability 13 (2), 458, 2021
262021
Concentric Ring Method for generating pollen maps. Quercus as case study
D Oteros, J. A, Valenci R.M., Del Río, S., Vega A.M., García-Mozo, H., Galán ...
Science of the Total Environment 576, 637-645, 2017
262017
Evaluación de la conducta emprendedora en estudiantes universitarios: implicaciones para el diseño de programas académicos
AL Carrizo, JLV Burguete, P Gutiérrez-Rodríguez, MPG Miguélez
Pecvnia: Revista de la Facultad de Ciencias Económicas y Empresariales …, 2011
242011
Posicionamiento del valor de marca de firmas de moda
E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez
aDResearch: Revista Internacional de Investigación en Comunicación, 8-19, 2013
222013
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