| The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy P Cuesta‐Valiño, P Gutiérrez-Rodríguez, E Núñez‐Barriopedro Corporate Social Responsibility and Environmental Management 26 (4), 761-769, 2019 | 130 | 2019 |
| A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain P Gutiérrez-Rodríguez, R Villarreal, CV Pedro, S Blozis Journal of Retailing and Consumer Services 57, 102201, 2020 | 120 | 2020 |
| Quality dimensions in the public sector: municipal services and citizen’s perception P Gutiérrez-Rodríguez, JLV Burguete, R Vaughan, J Edwards International Review on Public and Nonprofit Marketing 6 (1), 75-90, 2009 | 106 | 2009 |
| Sustainable development and consumer behavior in rural tourism—the importance of image and loyalty for host communities JM López-Sanz, A Penelas-Leguía, P Gutiérrez-Rodríguez, ... Sustainability 13 (9), 4763, 2021 | 83 | 2021 |
| The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núnez-Barriopedro Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022 | 75 | 2022 |
| Rural tourism and the sustainable development goals. A study of the variables that most influence the behavior of the tourist JM López-Sanz, A Penelas-Leguía, P Gutiérrez-Rodríguez, ... Frontiers in Psychology 12, 722973, 2021 | 64 | 2021 |
| Valoración de los factores determinantes de la calidad del servicio público local: un análisis de la percepción de los ciudadanos y sus repercusiones sobre la satisfacción y … P Gutiérrez-Rodríguez, JLV Burguete, PC Valiño INNOVAR. Revista de Ciencias Administrativas y Sociales 20 (36), 139-156, 2010 | 51 | 2010 |
| Why do people return to video platforms? Millennials and centennials on TikTok P Cuesta-Valiño, P Gutiérrez-Rodríguez, P Durán-Álamo Media and Communication 10 (1), 198-207, 2022 | 46 | 2022 |
| Word of mouth and digitalization in small retailers: Tradition, authenticity, and change P Cuesta-Valiño, P Gutiérrez-Rodríguez, B García-Henche Technological Forecasting and Social Change 175, 121382, 2022 | 45 | 2022 |
| How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez, ... Frontiers in Psychology 12, 653034, 2021 | 44 | 2021 |
| Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núñez-Barriopedro International Journal of Environmental Research and Public Health 17 (18), 6463, 2020 | 44 | 2020 |
| The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case P Gutiérrez Rodríguez, P Cuesta Valiño, JL Vazquez Burguete Economic research-Ekonomska istraživanja 30 (1), 290-301, 2017 | 39 | 2017 |
| The Transformation of Municipal Services: towards Quality in the Public Sector. P Gutiérrez-Rodríguez, JLV Burguete, R Vaughan, J Edwards Theoretical & Applied Economics 16 (2), 2009 | 37 | 2009 |
| Sponsorship image and value creation in E-sports P Cuesta-Valiño, P Gutiérrez-Rodríguez, C Loranca-Valle Journal of Business Research 145, 198-209, 2022 | 34 | 2022 |
| Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context P Cuesta-Valino, P Gutiérrez-Rodríguez, E Núnez-Barriopedro, ... Journal of Business Research 156, 113475, 2023 | 32 | 2023 |
| Measuring a multidimensional green brand equity: a tool for entrepreneurship development P Cuesta-Valino, P Gutierrez-Rodriguez, MP Sierra-Fernandez, ... British Food Journal 123 (10), 3326-3343, 2021 | 27 | 2021 |
| Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty P Cuesta-Valiño, P Gutiérrez-Rodríguez, C Loranca-Valle Sustainability 13 (2), 458, 2021 | 26 | 2021 |
| Concentric Ring Method for generating pollen maps. Quercus as case study D Oteros, J. A, Valenci R.M., Del Río, S., Vega A.M., García-Mozo, H., Galán ... Science of the Total Environment 576, 637-645, 2017 | 26 | 2017 |
| Evaluación de la conducta emprendedora en estudiantes universitarios: implicaciones para el diseño de programas académicos AL Carrizo, JLV Burguete, P Gutiérrez-Rodríguez, MPG Miguélez Pecvnia: Revista de la Facultad de Ciencias Económicas y Empresariales …, 2011 | 24 | 2011 |
| Posicionamiento del valor de marca de firmas de moda E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez aDResearch: Revista Internacional de Investigación en Comunicación, 8-19, 2013 | 22 | 2013 |
